Jun
16
Digital Britain: your broadband is about to get more expensive
Posted in: UncategorizedLONDON – Britain’s next generation broadband will be funded by a 50p monthly levy on existing copper line connections.
Jun
16
Find Freedom from Thirst … in a Most Refreshing Seppuku.
Posted in: Uncategorized
“Insane Crash” is a coupla months old and continues Sprite’s “Freedom from Thirst” campaign, which launched in 2005.
Jun
16
Cannes Prediction: T-Mobile’s ‘Dance’
Posted in: Uncategorized
The first in a series of Q&A's with global creative directors this week is with Pablo Del Campo, one of the most awarded Latin American creatives. He predicts that T-Mobile's incredibly viral depictions of collective joy will net a few Lions in Cannes next week.
Jun
16
Bailey tells government consolidation essential in local newspaper sector
Posted in: UncategorizedLONDON – Consolidation is essential in the local newspaper sector and “is not a silver bullet”, Trinity Mirror chief Sly Bailey said today.
Jun
16
Sewn-On Thigh-Highs – Priscilladavanzopics Secures Her Tights By Stitching into her Skin (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A woman named Priscilladavanzopics decided to secure her tights in the most extreme way. Using a needle, thread and gloves, she self-stitched herself to her hosiery.
The action was presented at the DESENFOMANCE…
Jun
16
After Testing, AMC Commits to Targeted TV
Posted in: Uncategorized
NEW YORK (AdAge.com) — Behavioral targeting has long been a strength of the web for aligning advertising with consumer preferences, but what about TV? Rainbow Media's movie-themed cable network AMC set out to test targeting last year via a research tool called AIM, or Audience Identity Metric. It paired advertisers with psychographically targeted film packages that went beyond "young-male action-movie fan" or "female romantic-comedy lover." Now the network is expanding its commitment beyond the testing phase, with a new advertiser, Shell-Pennzoil, onboard.
Jun
16
Twitter’s worry-worts a marketing goldmine says ReallyTworried.com
Posted in: UncategorizedLONDON – For some, Twitter is seen as little more than a vapid dumping ground for a legion of complainers, each with ailments of 140-character or less. Yet for others, the thousands of unfit microbloggers present a unique marketing opportunity and an honest chance to reach out to someone in need. Enter ReallyTworried.com.
Jun
16
Ranking: Em qual agência brasileira você gostaria de trabalhar? (2009)
Posted in: Uncategorized
Foram 15 dias de votação e o recorde de participação desde que comecei a pesquisa “Em qual agência brasileira você gostaria de trabalhar?”. Exatos 3405 votos, um aumento de mais de 60% em relação ao ano passado.
Dessas 3405 pessoas, 45.43% disseram só trabalhar com publicidade. Outros 36.79% responderam que estudam e trabalham com publicidade. Já 12.20% só estudam publicidade. E apenas 5.58% disseram não ter nenhuma relação com publicidade.
Pelo terceiro ano consecutivo, a AlmapBBDO fica na 1º colocação. É a única diferença gritante do ranking, já que o restante fica bem próximo na preferência dos votantes.
Comparando os resultados de 2008 e 2009, algumas diferenças merecem destaque: A Gringo, que no ano passado ficou em 8º lugar, desta vez pulou para 2º posição. A África caiu de 2º para 5º lugar. Outra subida grande foi da Y&R, de 10º para 6º lugar.
Das agências desse novo ranking, cinco não estavam presentes entre as TOP20 no ano passado: CUBOCC na 10º posição, Loducca em 11º, AG2 em 14º, centoeseis em 18º e Wunderman em 19º lugar.
O ranking completo, o TOP20, você pode conferir logo abaixo, depois do jump, e em seguida os cruzamentos. Faça sua análise nos comentários e confira os rankings de 2007 e 2008 para comparar.
Considerando só os votantes que disseram que estudam e trabalham com publicidade, as seis primeiras colocadas são:
Considerando só os estudantes de publicidade, as seis primeiras colocadas são:
E finalmente, considerando só os votantes que trabalham, as seis primeiras colocadas são:
Post originalmente publicado no Brainstorm #9
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Jun
16
Procter & Gamble buys super-premium male grooming brand Zirh
Posted in: UncategorizedLONDON – Procter & Gamble is acquiring the super-premium, male grooming skincare brand Zirh. The brand is sold in high-end department stores worldwide such as Liberty and Harrods, specialty outlets and online at www.zirh.com.
Jun
16
Cross-Era Art – Eric Yahnker’s Exhibit Channels Old Young through Juxtapositions (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) With very adult-like connotations but much less mature imagery, Eric Yahnker’s most recent exhibit at the Ambach and Rice Gallery is a must-see.
The collection, in keeping with a very popular theme these…
Jun
16
Harley-Davidson Soundtrack
Posted in: UncategorizedDeux superbes campagnes pour la marque de motos Harley-Davidson. La première autour de l’univers musical : “When you speed up you’ll start listening to it” sur des photographies d’André Paiva. La seconde est construite autour des accessoires et de la formation d’un visage.
Jun
16
Labour Party invites supporters to gang up on Mr 10%
Posted in: UncategorizedLONDON – The Labour Party has launched a digital and direct campaign to encourage supporters to pressure Tory leader David Cameron to explain how he would cut government department budgets.
Jun
16
My Blog 2009-06-16 13:41:17
Posted in: Uncategorized
offering collection of consumer reviews and news such as baby stroller reviews.
Jun
16
Boost for online currency body UKOM
Posted in: UncategorizedLONDON – The IPA and Microsoft are considering rejoining UK Online Measurement Company, the joint initiative between the IAB and Association of Online Publishers, which plans to launch an online measurement currency.
Jun
16
Sky Media brokers Merrell sponsorship deal on History Channel
Posted in: UncategorizedLONDON – Sky Media has secured the first TV sponsorship by Merrell, the outdoor footwear brand, for the History Channel’s new series Expedition Africa.
Jun
16
INDEPENDENT TAKEOVER Sale hinges on worldwide editorial rights
Posted in: UncategorizedLONDON – Independent News & Media will only sanction a sale of its UK Independent titles to London Evening Standard owner Alexander Lebedev if it is able to license the papers’ editorial content to its other titles worldwide, according to senior newspaper sources.
Jun
16
Zurich Orchestra Campaign
Posted in: UncategorizedAprès le très réussi spot Zurich Chamber Orchestra publié en avril 2008, voici cette nouvelle campagne print réalisée par Euro RSCG, sur une direction artistique de Rob Hartmann. Une belle idée afin de montrer l’émotion produit par la musique.
Jun
16
GM agrees sale of Saab to Koenigsegg
Posted in: UncategorizedLONDON – General Motors has reached a ‘tentative’ agreement to sell premium car marque Saab to Scandinavian motor manufacturer Koenigsegg.
Jun
16
ITV impacts fall despite bumper May
Posted in: UncategorizedLONDON – ITV’s bumper month of May, in which the broadcaster reported its best weekly audience for more than eight years, failed to provide any discernible lift in its share of commercial impacts in the month.
Jun
16
Boku gets £8m war chest to take on Paypal
Posted in: UncategorizedLONDON – Paypal has a new rival. Payment service Boku has bought two mobile payment providers and received £8 million of venture capital funding to fund global expansion.
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