Advertising Industry Prospects: A Tough Year Ahead


NEW YORK (AdAge.com) — For the last 53 years, Advertising Age has tracked the spending and calculated the rankings of the nation's 100 largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age's director of data analytics, Brad Johnson, interprets the key points and implications of this year's findings.

Google tests commission-only search ads

NEW YORK – Google is testing a new type of search ad to cater to advertisers who want users to see more product and price information.

Top 40 chart to pick up on popularity of Spotify

LONDON – The Official UK Charts Company is considering incorporating streaming from ad-funded music sites such as Spotify and We7 in its calculation of the Top 40 music chart.

Justin Maller

Une nouvelle mise à jour sur le portfolio de l’australien Justin Maller alias Superlover. De nombreux travaux pour des clients comme Asus, DC Shoe Co ou Fiat. Actuellement freelance, il est toujours creative director du célèbre collectif Dephtcore.



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Fornet: Cake

Fornet

“Stubborn smells change your food. Clean your oven with Fornet.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Photographer: Davide Bellocchio
Released: March 2009

Malù Parmalat: Fries, Spaghetti, Sushi

malù_fries

Malù_spaghetti

malù_sushi

Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Pgotographer: Luigi Fiano, Vincenzo Gasbarro
Post production: Vincenzo Gasbarro

Fornet: Fish, Chicken

fornetfish

fornetchicken

“And the smell goes back to hell.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Art Director: Stefano Fontana
Copywriter: Sara Pollini
Illustrator: Thomas Lavezzari
Photographer: Marco Craig
Post production: Marco Vagnetti
Published: April 2009

Economist Group posts rise in operating profits

LONDON – The Economist Group has reported a year-on-year rise in operating profit of 26 per cent to £56 million, for the year ended 31 March 2009.

Coca-Cola backs Recycle Week with giant woman on Sussex’s chalk cliffs

LONDON – Coca-Cola has unveiled what it claims is the world’s biggest recycled artwork in order to mark Recycle Week, which runs 22-28 June.

Magic 105.4 set to launch major new marketing campaign

LONDON – Bauer Media’s Magic 105.4 is to launch its biggest marketing campaign with five weeks of on-air, outdoor, online and experiential activity beginning next Monday (29 June).

Ratings drop for Big Brother eviction show

LONDON – ‘Big Brother’ has suffered another drop in ratings with its key Friday night eviction programme down to 2.2m from 2.7m last week.

IN&M looks to raise cash with ‘deeply-discounted’ rights issue

LONDON – Independent News & Media, owner of the Independent newspapers, is looking to raise fresh capital with a “deeply-discounted” rights issue, partly to repay its impending €200m bond.

Washington Post angers subscribers with web-only story

NEW YORK – The Washington Post has angered print edition subscribers by publishing a two-part in-depth report on a local murder online only.

UK scrapes just four entries on Cannes Promo shortlist

CANNES – The UK had a poor showing in the Promo Lions category at Cannes with just four nominations on the shortlist.

Job seekers turn to Twitter

NEW YORK – Young job seekers are turning to micro-blogging site Twitter to search for jobs, using services such as Tweet My Jobs and Twitter Job Search.

Jones appointed to head sales at Promotions Space Group

LONDON – Out-of-home media owner Promotion Space Group has appointed the chief executive of experiential communications agency Avantgarde Marketing, Neil Jones, to the new role of group sales director.

Newspaper giveaways from the weekend

LONDON – In this new section P&I outlines all of the latest promotional offers to appear in the national press.

Poor showing for PR Lions at Cannes

CANNES – The newest award category at Cannes, the PR Lions, has resulted in a shortlist of just 37 candidates.

Capital FM partners with Royal Mail for charity campaign

LONDON – London’s 95.8 Capital FM has teamed up with Royal Mail to support its ‘Simply Drop’ campaign.

Spotify launches CD-quality sound service

LONDON – Spotify, the ad-funded music service, has upgraded the sound quality of its streams as it looks to increase the number of customers paying for its service.