Jun
23
Capital One chief marketer Basini announces departure on Twitter
Posted in: UncategorizedLONDON – Justin Basini, Capital One Europe’s head of brand marketing, has left the company.
Jun
23
Sony promotes photography equipment with twilight football campaign
Posted in: UncategorizedSony is planning a global sporting event called Twilight Football to promote its photography equipment.
Jun
23
Sun editor Rebekah Wade promoted to chief executive of News International
Posted in: UncategorizedLONDON – Rebekah Wade, the editor of The Sun, has been promoted to chief executive of News International.
Jun
23
Steffan Postaer’s Guide to the Species in Cannes
Posted in: Uncategorized
All right folks, this is my official Cannes guide to people watching. For the sake of this discussion, we will be limiting our research to only advertising professionals migrating here for the International Advertising Festival.
As you know, species from all over the world congregate on this balmy coast to network and compete against one another for Lions. The creatures have much in common, but let us focus on the differences, for that will make them easier to tell apart.
We begin with the European varieties, as Cannes falls within their home continent. By far the most common, the Anglos (UK, German, Dutch and French) can be quickly identified by their white skin, often pink from too much sun and alcohol. Rarely do they tan. A telltale occurrence among males is the accumulation of facial hair, otherwise known as “scruff.” They usually sport blue jeans and worn tee shirts, displaying trendy illustrations or monikers from various film production companies. As they are often hung over, this species can be aloof or aggressive, particularly if they are still drinking. Females can be quite alluring or coarse, depending on their exposure to sun and alcohol.
The easiest way to spot the American advertising professional is to look for excess weight, which manifests itself in both males and females of the species. Adding to their load, they love to carry things. Cameras, books, purses, maps, laptops and diet colas are common. Like their European counterparts, often Americans are sunburned and hung over. Despite making them look foolish, males often wear shorts and flip-flops. Females know better and strive to imitate the dress patterns of their European counterparts.
Differing Asian species can be tricky to tell apart as they all have black hair (unless dyed) and are uniformly thin. These creatures adore technology and often carry the latest forms. They have a unique fashion sense, resembling “punk” but usually more stylized. Hair is often tussled or spiked. If wearing eye-glasses, they are exaggerated and “funky.” More so than any other group, the Asian is most comfortable in packs, often consisting of four or more. Groups can be seen congregating in front of the Palais, texting.
The Latam groups are by far the most fashionable. Tight fitting clothes of high style mark this species. The males typically have beards and mustaches, projecting a swarthy, masculine look irresistible to females of all kinds. In turn, the females are stunning, capable of stirring male populations and causing palpable changes upon entering a room. Plumage is striking in Latams; they share many of the same qualities as rock stars. As would be expected, these groups are loud and vivacious. Creativity runs high and they regard winning Lions as sacred.
Scattered at Cannes, Middle Eastern ad people gather for their own festival in Dubai. Indian ad professionals are fairly common here, often seen mingling with European or American species.
Other than at the Palais, all species can be found at the watering hole known affectionately as the Gutter Bar. It is here that the various species intermingle, often recklessly. The best viewing, however, takes place very, very late. One must watch for broken glass.
Steffan Postaer, Chairman and CCO of Euro RSCG Worldwide Chicago. He just completed a novel about God and Advertising and posts regularly on his blog, Gods of Advertising.
Jun
23
Andrex Shea Butter Spoof Ad
Posted in: Uncategorizedpa href=”http://feedads.g.doubleclick.net/~a/gj5GBWLB5JRzvpA29JeBM7bDHpI/0/da”img src=”http://feedads.g.doubleclick.net/~a/gj5GBWLB5JRzvpA29JeBM7bDHpI/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/gj5GBWLB5JRzvpA29JeBM7bDHpI/1/da”img src=”http://feedads.g.doubleclick.net/~a/gj5GBWLB5JRzvpA29JeBM7bDHpI/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=zX1qMF1tjwA:TCZb2Dc-ZwE:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=zX1qMF1tjwA:TCZb2Dc-ZwE:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=zX1qMF1tjwA:TCZb2Dc-ZwE:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=zX1qMF1tjwA:TCZb2Dc-ZwE:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/zX1qMF1tjwA” height=”1″ width=”1″/
Jun
23
Quorn launches mixing desk for student promo
Posted in: UncategorizedLONDON – Meat substitute Quorn has created an online ‘mixing desk’ as part of a drive to increase awareness among 11 to 16-year-olds.
Jun
23
Aviva and Unilever wins help TMW parent Creston grow profits
Posted in: UncategorizedLONDON – Creston, owner of integrated shop Tullo Marshall Warren and ad agency Delaney Lund Knox Warren (DLKW), has reported a rise in pre-tax profits of 5% for the year to 31 March.
Jun
23
Campaign video – Lord Tim Bell assesses Cannes Lions 2009 PR category entries
Posted in: UncategorizedCANNES – Campaign in Cannes speaks to Lord Tim Bell, the Cannes Lions 2009 PR jury president, about the low number of entries to the category this year.
Jun
23
Which of the UK’s 8 best virals deserves to win at Cannes?
Posted in: UncategorizedLONDON – The Viral Factory, AKQA and BBH received the most shortlisted entries for the UK at the Cannes Cyber Lions 2009, while UK agencies were particularly successful in the viral categories.
Jun
23
TopTips.com launches happiness campaign to support Cancer Research UK
Posted in: UncategorizedLONDON – Community website TopTips.com is raising funds for Cancer Research UK by running a campaign which teaches people how to be happy.
Jun
23
Can Alice.com Lure CPG Players Back to E-commerce?
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Package-goods marketers tried — and largely rejected — e-commerce about a decade ago. But their interest has rekindled lately, and a novel start-up named Alice.com is betting they're ready to party again like it's 1999.
Jun
23
Time spent on US newspaper websites in decline
Posted in: UncategorizedNEW YORK – The amount of time users spent browsing on the top 30 US newspaper websites has declined or remained almost static since last year.
Jun
23
Soho House fined over alleged illegal software use
Posted in: UncategorizedLONDON – Soho House, the haunt of the capital’s advertising and media types, has paid an undisclosed sum to the Business Software Alliance after being accused of using unlicensed Microsoft software.
Jun
23
ITV1 leads ratings with murder documentary
Posted in: UncategorizedLONDON – A BBC One repeat of forensics drama series ‘Waking the Dead’ drew 3.5m viewers last night but trailed ITV1’s documentary on the murder of Rachel Nickell, according to unofficial overnight figures.
Jun
23
Social networking advocate Marks departs Google
Posted in: UncategorizedNEW YORK – Google’s social networking advocate Kevin Marks has left the company after two years.
Jun
23
King of Shaves asks customers for cash to bump up its marketing spend
Posted in: UncategorizedLONDON – Shaving brand King of Shaves is hoping to boost its marketing budget by asking 5,000 consumers to each lend the company £1,000.
Jun
23
Adobe CS4: DTP Job Vacancy
Posted in: Uncategorized
Brief: To get the most talented DTPer (studio designer) in a highly competitive market where it’s hard to stand out among all the job vacancy ads in this sector. To execute the idea for the same price as a normal ad, but then with a lot of free publicity.
Creative Execution: This creative execution was relevant because DTPers were waiting for the authentic ADOBE CS4 software which was about to be launched. DTPers are working with this software, and therefore this Trojan horse attracted their attention immediately. The design had to look as real as possible. The Box had to look real, but at a second glance it would make you smile. Also the special made programme had to make the DTPer smile.
Creative solution: Infiltrate in companies by delivering a box to the desk of targeted DTPers. The box looked like the new ADOBE CS4 software, but it was a Trojan horse called ABODE CS4, meaning Ad for most Brilliant and Outstanding DTPer Ever. A special courier delivered the packages. Each package contained a DVD and guidebook. The DVD describes the Marketing Agency 2008 and the current vacancy. It includes a software programme we designed so that people could create their own personal letter of application. With one click they could send this letter to 2008. We also designed a special website www.abodecs4.com.
Results: The response of this campaign was overwhelming. We delivered 70 boxes, but received over a 100 applications. The news of our action was spreading everywhere, from our own website www.abodecs4.com to blogs, advertising magazines, computer magazines and even job magazines. We did 20 job interviews and finally we got the guy who was perfect for the job. The box became a product that every DTPer wanted to have. The costs were less than a 1/2 traditional ad in a trade paper (5000 Euro). We got our DTPer and a lot of free publicity for the new company.
Advertising Agency: 2009, Amsterdam
Creative Director Art: Mischa Schreuder
Creative Director Copy: Ramon Stalenhoef
Art Director: Liat Azulay
Copywriter: Jeroen De Korte
Designer: Harm-Jan Van Der Mark, Donnie De Meijer
Technology Director: Remko Postuma
Jun
23
CMW hires Blackden to planning role
Posted in: UncategorizedLONDON – CMW has appointed Erminia Blackden as a senior account planner. She will report into planning director, Ben Rachel.
Jun
23
Yubari Resort: City campaign
Posted in: Uncategorized
With a debt of $353 million, Yubari City in Hokkaido, Japan, went bankrupt in 2007. Our challenge was to promote Yubari, reenergize its citizens, and help erase the debt burden. Our PR strategy focused on the fact that Yubari boasted the lowest divorce rate in the whole of Japan and as such we created the idea, ‘Yubari, no money but love.’ In expanding this idea we created a couple of loveable, yet slightly ironic characters called ‘Yubari Fusai’. “Fusai” means both “debt” and “married couple” in Japanese. Then we collaborated with the City Government to create a series of schemes positioning the city as a destination for happy couples – one of the many promotional schemes we initiated was the formation of Department of Happily Married Couples issued official Happily Married Certificates. Important to our strategy was the need to be upbeat and positive, protecting the sensitivities of the local residents, ensuring that our efforts didn’t demean them in any way. The idea of “no money but love” was an honest, yet endearing articulation of the situation they faced. Added to which, and in a country obsessed by cute characters such as Hello Kitty, the Yubari Fusai icon, proved to be a potent vehicle in generating WOM, print and broadcast PR.
Advertising Agency: Beacon Communication, Japan
Creative Director: Masato Mitsudera
Art Director: Naoki Nishimura
Account Management: Go Suzuki, Hideki Soraoka, Tomoko Shigetome
PR: Mika Archer
Jun
23
Osocio: Trees, Village, Hospital
Posted in: Uncategorized
“Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us create social advertising that actually makes a difference.”
Design: steal our ideas
Site advertised: osocio
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.