Agency Republic wins Hovis digital account

LONDON – Agency Republic has won the digital account for Premier Foods’ Hovis following a final shoot-out against Work Club.

Habitat apologises after Twitter fail

LONDON – Upmarket home furnishings store Habitat has apologised after it tried to promote offers at its stores with mentions of the Iranian elections and iPhone on its Twitter feed.

Ciba Vision aims to promote use of contact lenses among teens

LONDON – Contact lens manufacturer Ciba Vision is launching a promotional campaign to encourage teenagers to consider using lenses.

Independent Hollywood news website sold for $10m

NEW YORK – Deadline Hollywood Daily, a three-year-old news blog that has earned a reputation for breaking media industry news, has been bought by digital media company Mail.com Media Corporation for a reported $10m (£6m).

LANCIA DELTA: AUTOPARKING SYSTEM

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Advertising Agency: MARCEL PARIS, FRANCE
Chief Creative Officer: Frederic Temin/Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Olivier François/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman

SOL BEER: ROLLER BLADER, GANGSTER, HOCKEY PLAYER

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gangster

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Advertising Agency: SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Executive Creative Director: Mike O’Sullivan
Creative Director: Luke Chess
Copywriter: Slade Gill/Dave Govier/Paul Coghlan
Advertiser’s Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran/Daniel Thorn: Account Director
Account Supervisor: Mark Cochrane
Producer: Jane Mill
Art Director: Stephen De Wolf/Levi Slavin
Photographer: Stephen Langdon
Other Credits: Production Company: Reload. Production Co Producer: Catherine Maccormick. Design: Nick Smith

RODNEY DISTRICT COUNCIL: HAUNTING GIRL

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Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington
Copywriter: Kimberley Ragan/Rebecca Johnson-Pond
Account Manager: Janelle Van Wonderen
Account Supervisor: Scott Coldham, Janelle Van Wonderen
Producer: Paul Courtney
Art Director: Rebecca Johnson-Pond/Kimberley Ragan
Photographer: Mat Baker
Dop/Photographer: Phil Newman/Gemma Heyes; Editor: Aliesha Staples

FT partners with Jaeger-LeCoultre for 175th anniversary campaign

LONDON – Pearson-owned FT.com has partnered with luxury watchmaker Jaeger-LeCoultre to promote the watchmaker’s 175 years in the business.

I’m hatin’ it video anti McDonald’s by McCruelty

http://www.McCruelty.com Advertiser: Peta

Re-envisioning Media Agencies at Publicis


NEW YORK (AdAge.com) — What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital-marketing strategies. It's re-envisioning what a media agency is.

JCDecaux launches nine new London-targeted packages

LONDON – Outdoor media owner JCDecaux has launched nine new packs for advertisers and agencies wanting to target London commuters, including a Domination network on Tottenham Court Road, which includes weblink.

CSI finale outshone by BBC One’s Waking the Dead repeat

LONDON – ‘Waking the Dead’ pulled in 3.4m viewers for BBC One last night, beating the season finale of Five’s ‘CSI: Crime Scene Investigation’, according to unofficial overnight figures.

Video: Diet Coke unveils ‘Ugly Betty’ puppet for Channel 4 sponsorship idents

LONDON – Diet Coke has created a series of idents to support its sponsorship of Series 3 of US comedy Ugly Betty on Channel 4 and E4.

WAN and Ifra publishing associations set to merge this week

LONDON – The merger between the World Association of Newspapers and Ifra, the two primary publishing associations, is expected to be confirmed this week with the new unified entity called The World Association of Newspapers and News Publishers.

Under Le Louvre

La soirée Fubiz : Wake Me Up est organisée à l’occasion d’Under Le Louvre, un événement d’un nouveau genre. Entre salon et festival, entre professionnel et grand public, il s’agit d’une manifestation autour de la mode qui présente tous les secteurs de la création.

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Collections exclusives ou inédites, shows et concerts, vous pourrez participer les 26, 27 et 28 juin à l’événement qui bouscule beaucoup de codes.

Site et réservation en ligne.

Amnesty International anti-torture film features ‘waterboarding’

LONDON – Amnesty International is to send a hard-hitting anti-torture film, ‘Defy Them’, to its members this week.

The Youtube Climate Thermometer! (Interacting video)

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Hovis appoints Agency Republic as first single digital agency

LONDON – Premier Foods has appointed Agency Republic to manage digital communications for Hovis following a competitive pitch.

Vodafone hosts competition to give volunteers £45,000 to work overseas

LONDON – The Vodafone Foundation has launched a competition offering eight successful applicants the chance to work on overseas projects for a UK charity of their choice.

Traders monitor Twitter for market fluctuations

LONDON – Traders are now able to monitor Twitter for information that could cause fluctuations in share prices alongside more usual news sources such as Bloomberg.