Animals in circuses and great apes used to entertain people on TV and movies are routinely beaten by trainers to get them to perform. "To Animals, It’s Not Entertainment" Advertiser Peta

LONDON – Orange is to cut 370 jobs in the UK in an efficiency drive, the mobile operator said today.

NEW YORK (AdAge.com) — The gay and lesbian community may be hard to measure in size, counting for some 4% to 10% of the U.S. population, based on census data that counts only same-sex couples who live together. But measuring their media consumption just got easier for Group M's Mindshare, which released its first study on the gay and lesbian market, "Reaching Out," to clients this week.

LONDON – In the same week that details of Google’s new bid to make friends with agencies were disclosed, Microsoft Advertising has created two new jobs with the specific aim of bettering relationships with agency networks.

E finalizando a participação do Brasil em Cannes Lions 2009, o CCSP acaba de confirmar os três prêmios do Brasil na categoria Film. O “Cachorro-Peixe” da Volkswagen levou Leão de Ouro, quebrando um jejum dourado de quatro anos em Film.

A dobradinha Volkswagen + AlmapBBDO também levou Bronze na categoria, com o comercial “Caixas”. Outro Bronze foi para DM9DDB, com o filme “Rato” para Tok&Stok.

Depois do jump você pode conferir todas peças brasileiras premiadas em Cannes neste ano. Inclui as categorias Film, Media, Design, PR, Press, Outdoor, Radio e Cyber. A maioria das peças você pode clicar para ampliar.

Agora resta aguardar o fim do festival, com os premiados de Titanium & Integrated. O Brasil ficou fora da disputa.

| PR LIONS |

“Mil Casmurros” – LiveAd para Rede Globo [post B#9]

| FILM LIONS |

OURO: “Cachorro-Peixe” – AlmapBBDO para Volkswagen

BRONZE: “Caixas” – AlmapBBDO para Volkswagen

BRONZE: “Mouse” – DM9DDB para Tok Stok

| CYBER LIONS |

PRATA: “House” – SunMRM para IHDI Estação do Bem Estar

BRONZE: “Jump Higher, Feel Better” – DM9DDB para Cia Ahtlética

| MEDIA LIONS |

OURO: “Be The News” – Lew’Lara\TBWA para Nissan

PRATA: “We Live To Tell Stories” – Wunderman para Land Rover

PRATA: “Not In Danger Of Extinction” – DM9DDB para WWF

BRONZE: “An Apprentice Heart” – New Content para Becel (Unilever)

BRONZE: “Half Price” – Ponto de Criação para Daimler

BRONZE: “Veja 40 Years” – África para Itaú

| PRESS LIONS |

OURO: “Routine Sucks” – DM9DDB para Terra

OURO: “Great Photos” – DM9DDB para Latin Stock

OURO: “Creativity” – AlmapBBDO para EPA

BRONZE: “Trumpet, Robot, Vase” – DM9DDB para Fedex

BRONZE: “Birds” – AlmapBBDO para Greenpeace

BRONZE: “Button” – Talent para Sony Ericsson

BRONZE: “Pig, Fish, Chicken” – Publicis para Oral-B

| OUTDOOR LIONS |

PRATA: “Routine Sucks” – DM9DDB para Terra

PRATA: “Vase” – DM9DDB para Fedex

PRATA: “Chicken, Pig, Cow” – JWT para Reach (J&J)

BRONZE: “Ice Cream, Cup” – MatosGrey para Sensodyne

BRONZE: “Man” – AlmapBBDO para Bayer

| DESIGN LIONS |

OURO: “Identity” – AlmapBBDO para Havaianas

PRATA: “SPFW” – AlmapBBDO para Havaianas

PRATA: “Identity” – GAD para Claro

PRATA: “Sounds” – DM9DDB para Saxsofunny

BRONZE: “Identity” – Indústria Nacional & Diálogo para Arco-íris

BRONZE: “Natural Medium” – Tátil Design

BRONZE: “See Further” – AgênciaClick para Fiat

| RADIO LIONS |

BRONZE: “Champagne Glass” e “Nail Clipper” – AlmapBBDO para EPA

Post originalmente publicado no Brainstorm #9
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LONDON – Independent News & Media, publisher of The Independent, has agreed a four-week extension to its “standstill” credit agreement, which will grant it extra time to restructure a €200m (£170m) bond.

LONDON – Brands are recognising that paying bloggers to write about their products is a cheaper alternative to display advertising. But how will consumers react? Kunal Dutta investigates.

LONDON – The Public Fundraising Regulatory Association has written to police chiefs about the heavy-handed policing of face-to-face fundraisers, or chuggers as they are colloquially known.

LONDON – As Revolution’s resident games expert, I’ll be choosing my top casual title for you to enjoy every Friday afternoon, writes Kerb managing director Jim McNiven. It’s an area I’ve lived and breathed for the past decade, during which time my company has built in excess of 50 viral games for brands including PlayStation, Channel 4 and EA.

LONDON – Sky chief executive Jeremy Darroch has launched a vociferous attack on Ofcom’s plan to force it to offer its premium channels to rivals at a reduced rate, warning “punishing success has a chilling effect on incentives for investment”.