Hasta La Creative!

LONDON – Swedish software firm, Global Gaming Factory, has agreed to acquire The Pirate Bay for 60 million Swedish crowns (£4.6m) in a bid to legitimise the illegal file sharing service.

LONDON – The Economist has retained PHD to handle its £3 million media business, following a review that also involved the company’s other specialist incumbent agencies TCS, Kinetic and Paul Gummer Associates.

LONDON – Northern Foods, the UK food manufacturer that produces products such as Goodfella’s Pizza and Fox’s Biscuits, is looking for an agency to handle its consolidated £5 million media planning and buying account.

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Photographer: Joan Garrigosa

LONDON – Having lined up a series of male-oriented sporting sponsorships, LG Electronics is now looking to connect more closely with a female audience.

Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Art Directors: Cristiana Boccassini, Flavio Mainoli
Copywriters: Bruno Bertelli, Paolo Cesano
Illustrator: Manlio Truscia

LONDON – Northern Foods, one of the UK’s leading food producers, has called a review of its consolidated £5m media planning and buying business, currently handled by Publicis-owned agency Equinox.

LONDON – Distill, the global style magazine geared towards creative professionals, has ceased publication less than a year after its launch.

LONDON – The British School of Motoring has appointed Equi=Media to handle its £1m integrated media buying account, after a competitive pitch.

LONDON – UKTV’s Dave has reordered its first ad-funded programme, Red Bull X-Fighters 2008, for a second year, in a six-figure deal.