Jun
30
Smirnoff drops ‘purity’ strategy for social push
Posted in: UncategorizedLONDON – Smirnoff is launching a lifestyle-based global marketing strategy, in a shift away from its long-term focus on the purity of its vodka products.
LONDON – Smirnoff is launching a lifestyle-based global marketing strategy, in a shift away from its long-term focus on the purity of its vodka products.
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