Hasta La Creative!

NEW YORK – American music and entertainment magazine Vibe, set-up by record producer Quincy Jones, is ceasing publication in print and on the web after 16 years as “the black version of Rolling Stone” although its founder is battling to keep it alive online.

LONDON – Twiggy is set to star in a new ad campaign for Olay, nearly 25 years after the model was first signed as the face of the brand.

Nouvelle campagne de publicité pour le concept de Zoo Safari, par l’agence DDB Brazil. Plusieurs visuels basés autour du principe de mélange entre l’animal et l’humain, dans une réserve naturelle qui se visite à bord d’une voiture. Plus de visuels dans la suite.

LONDON – Diageo is relaunching its gin brand Tanqueray with its first global ad campaign and an overhaul of its packaging, as it attempts to emphasise the brand’s premium positioning.

LONDON – General Electric (GE) has signed a long-term deal with JCDecaux Airport to occupy its Global Gateways poster site in Terminal 5.

LONDON – Wieden & Kennedy London is launching a new initiative called Platform in an attempt to extend the agency’s offer beyond advertising and attract talent from outside the industry.

LONDON – MoneyGram International, the money transfer service, has hired TMW to launch their customer rewards programme in European markets.

Coup de coeur pour le rendu et travail de ces 2 étudiants Matt Robinson et Tom Wrigglesworth dans le cadre de leurs études à Kingston University, en Angleterre. Une véritable performance avec plusieurs imprimantes HP, toutes rythmés en musique.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Director: Mariano Serkin/Maxi Itzkoff
Creative Directors: Lucas Panizza, Norberto Vatrano
Copywriter: Lucas Panizza
Advertiser’s Supervisor: Marcelo Mastrangelo
Account Supervisor: Valeria Magrini
Producer: Adrian Aspani
Art Buyer: Leandro Puch
Art Director: Norberto Vatrano
Illustrator: Bruno Tortolano
Photographer: Malcu/Cato