I have a confession to make: I'm a rotten presenter. When I think about the creative directors whom I most admire, they are all average presenters at best. Where their talents lie is in producing brilliant, effective work for their clients.
The self-service check-in kiosk at the airport marries direct marketing and digital out of home — but not in a very user-friendly way.
(TrendHunter.com) This clever outdoor ads and billboards topped our list for the first half of 2009. From crowdsourced billboards to fake painting, this gallery showcases unique concepts sure to get your attention.
If…
Intéressant concept de vélo personnalisable par l’artiste danois Michael Ubbesen Jakobsen. Intitulé BauBike, il s’agit d’un vélo autour de la forme géométrique et du triangle. Un cadre de vélo volontairement urbain et inspiré par Bauhaus Design. Plus de visuels dans la suite.
Bob Garfield has never had kind words for what we do here at Adrants. And we’ve rarely had kind words for what the man does over at Advertising Age.
(TrendHunter.com) This countdown features the top video game and gaming trends in the last year… and when I say gaming, I’ve expanded my definition to make room for the water balloon gun (because it’s awesome). So……
(TrendHunter.com) Projected bracelets, taxedermy jewelry, lego and raw creativity are just a few examples of the hip jewelry and accessories that peppered up our fashion section in 2009.
This countdown features the…
So why is that non-U.S. based commercials are so much better/stranger/odder/funnier/quirkier?
(TrendHunter.com) Although Michael Jackson died less than a week ago, one of his photo shoots is just now being picked up by the blogosphere. This editorial shoot for L’Uomo Vogue by Bruce Weber is part of an alleged deal…
As if there aren’t already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee.
LONDON – Isklar, the Norwegian mineral water, is launching a three month TV campaign which focuses on the 6,000-year-old glacier that it originates from.
LONDON – The sale of a stake in Royal Mail will not happen under “current circumstances”, business secretary Lord Mandelson told the House of Lords today.
LONDON – IPC is set to unveil a new look to its women’s real life weekly magazine Pick Me Up tomorrow (2 July), including a new cover design and more sections.
If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it’s not and that’s why this new work for Swiss Air leaves us with a big, “Huh?”
LONDON – Premium video ad specialist The Web TV Enterprise has been appointed by music video site Muzu.tv to handle its pre-roll sales across its content network.
LONDON – Telegraph Media Group has relaunched its jobs site with a host of new features that include work advice from BBC Dragons’ Den stars James Caan and Duncan Bannatyne, and the shoe and watch specialist John Timpson.
LONDON – Moonfruit, the web design software company, has found itself one of the most tweeted about subjects in the world as word spread of its Twitter-based MacBook Pro giveaway.
A The Economist vai estrear na próxima sexta-feira, dia 3 de julho, a campanha “Red Wires”. O objetivo é atingir aquelas pessoas que a revista denomina de “intelectualmente curiosas”.
O ponto de partida foi uma pesquisa realizada no ano passado, que revelou que as mais de 3 milhões de pessoas estudando em universidades no Reino Unido tem especial interesse pelos assuntos tratados pela The Economist toda semana, mas que, ainda assim, não lêem a revista.
O que “Red Wires” faz é construir uma metáfora através de um equilibrista pulando por fios vermelhos, representando a conexão de diferentes idéias, assim como acontece em uma edição da The Economist. A assinatura diz: “Let your mind wander” (Deixe a sua mente vagar).
A criação é da Abbot Mead Vickers BBDO, com direção de Tom Carty, o mesmo que dirigiu o famoso comercial “Rush Hour (Parkour)” para a BBC em 2003.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Getting all power of the human spirit on us, Nike is out with Back Your Block
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
