Many brands are struggling to adapt their messages to fit the limited characters on Twitter and risk missing the mark with customers as a result, warns social media expert William Buist.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
Advertising Agency: Jung von Matt / Elbe, Germany
Art Directions: Jens Pfau, Arne Weitkämper
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer
Published: June 2009
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Abhijit Avasthi/Rajiv Rao
Creative Director: Anurag Agnihotri
Art Director: Ashish Naik
Illustrator: Deelip Khomane
Typographer: Ashish Naik
Copywriter: Saurabh Kulkarni/Nasrullah Husami
Account Manager: Antara Suri/Manan Shah
Account Supervisor: Lavanya Anirudh
LONDON – Virgin Holidays is refusing to back down, after Lastminute.com instigated legal action over the travel agency’s latest poster campaign.
LONDON – More people are accessing radio through the internet and listening to personalised online music services such as Spotify, according to research revealed today.
LONDON – Lufthansa, the German airline, has appointed Wunderman to handle its UK direct marketing account.
LONDON – Quiet Storm has won the ad account for IPC Media’s women’s magazine Pick Me Up, as the title is relaunched and introduces a redesign and stronger brand image.
LONDON – A Tory government would revive plans to sell a stake in Royal Mail, party insiders told the Financial Times yesterday.
Mise à jour du portfolio de cet illustrateur d’origine brésilienne, et agé de 25 ans : Douglas Alves. Autodidacte et basé aujourd’hui à Los Angeles, il travaille pour des clients tels que Coca-Cola, Honda ou MTV. Un exemple de ces travaux dans la suite.
 |
 |
| THE ORIGINAL? Tramontina Design “Value the spaghetti” – 2005 Source : Cannes Archive Online, Agency : DCS Porto Alegre (Brazil) |
LESS ORIGINAL : Waterfront Shopping Mall – 2009 Source : Adsoftheworld Agency : Bark Copenhagen (Denmark) |
| Il en existe surement d’autres sur le même principe tant la date de péremption de cette idée est dépassée depuis longtemps! |
London – The Engine Group has picked up the £20 million Privilege business following a following a final pitch against Kitcatt Nohr Alexander Shaw and Geronimo.
LONDON – The BBC has been criticised by ITN news presenter Alastair Stewart who is calling for an enquiry into its services.
LONDON – David and Victoria Beckham have stripped down to their briefs for yet another print campaign for high-end fashion designer Armani.
LONDON – Shares in ad group WPP fell by 7 per cent yesterday, the largest fall in the FTSE 100.
LONDON – Air New Zealand has launched an ad campaign in its home market showing its staff in the nude, wearing only body paint to resemble their regular uniforms.
LONDON – The BBC has taken the axe to its once-popular hoodies-in-the-woods drama ‘Robin Hood’, with the series grand finale haemorrhaging viewers with less than two million tuning in.
LONDON – ITV is considering the option of introducing “micropayments” around some of its online content.
NEW YORK – Gap is reported to be close to appointing Crispin Porter & Bogusky to handle its key holiday advertising campaign, which has previously featured the likes of Sarah Jessica Parker.
LONDON – Microsoft has pulled an online ad for its browser Internet Explorer 8, which featured a woman vomiting several times, following an outcry among users.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Like it?