NEW YORK (AdAge.com) — You just paid $489 for your new Kindle DX. Now you're on vacation; perfect time for a leisurely read. But will your new digital toy join you seaside?
Sure, there are still more job seekers than there are jobs. But the danger for agencies is to neglect the very best talent they have on staff, even in these torrid economic times.
Imagine an “agency as family” meeting at your shop. Now imagine it taking place at the dinner table with your family.
LONDON – McDonald’s has appointed VCCP to handle its employer brand and recruitment advertising account, following a final shoot out against DDB.
LONDON – Trinity Mirror has announced it plans to close two papers and four niche publications in the north east, making about 66 staff redundant and taking the total number of job losses at the publisher to 184 in less than a week.
The new Skittles video is as crazy as theses previous releases: Fight for chocolate skittles new commercial The real milkman Slap the rainbow Touch the rainbow Wrap the Rainbow Advertiser: Skittles
"Nobody's Perfect" is the title of Doris Willens' new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in the career of perhaps the most famous person in the history of advertising. Fair enough. Nobody's perfect. But I think she failed to stress the essence of Bernbach's genius which, in my opinion, was his incredible ability to recognize a good idea.
(TrendHunter.com) Cesare Paciotti will ride the lesbian-chic wave in their new Fall-Winter 2009-2010 ad campaign by famed photographer Mario Sorrenti.
Sorrenti captured models Constance Jablonski and Eniko Mihalik getting…
(TrendHunter.com) Sacha Baron Cohen, as Bruno, spoofs Jennifer Aniston’s infamous GQ magazine spread once again. This time, it is on the cover of the new issue of Attitude, the UK’s best selling gay magazine.
Following…
Think of Twitter as a cocktail party because, in many respects, that’s the best analogy to describe it.
LONDON – Former CBS Outdoor international chief executive Tom Goddard has been appointed to the new role of non-executive chairman of outdoor media owner Ocean Outdoor.
Découverte de la nouvelle approche créée pour l’habillage de la chaîne américaine MTV. Une volonté avec ces 5 spots de coller un peu plus à l’image qu’elle représente aujourd’hui. Un superbe look et travail des différents studios Tronic, Zeitguised ou encore Universal Everything.
Différents studios :
Tronic (USA), Realise (UK), Maxim Zhestkov (Russia), Zeitguised (London), Universal Everything (UK)
LONDON – Outdoor media company Ocean Outdoor has appointed Tom Goddard as chairman.
LONDON – Airport owner BAA has announced the opening of the tender process for new media contracts, following the termination of the £500m contract held by JCDecaux, despite uncertainty over the future ownership of a number of its airports.
LONDON – IDS has signed up Momentum Pictures to sponsor content across its Watch, Living and Yesterday channels to promote the DVD release of The Young Victoria in a deal estimated to be worth £100,000.
LONDON – ESPN, the US broadcaster which last month picked up the TV rights to the FA Premier League from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief.
LONDON – Twitter chief executive Evan Williams has revealed that there has been over 11,000 third-party apps registered with the microblogging website, with a large majority of these in development and production.
LONDON – The Department for Children, Schools and Families (DCSF) is searching for a media planning agency to develop a campaign strategy as part of its Youth Alcohol Action Plan.
Honest.This is just your average, run-of-the-mill potato chip commercial.
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