MasterCard releases priceless iPhone app
Posted in: UncategorizedLONDON – MasterCard has released its latest iPhone app, built to help consumers find cut-price deals and recommended restaurants near them.
LONDON – MasterCard has released its latest iPhone app, built to help consumers find cut-price deals and recommended restaurants near them.
LONDON – LinkedIn has launched a platform for companies to enhance their appeal to prospective candidates by providing a branded company profile, with targeted and interactive content.
LONDON – United Biscuits is launching a £2m marketing push behind its McVitie’s brands centring on a weekly £5,000 giveaway.
LONDON – Hotel chain The Luxury Collection has launched an interactive travel community within up-market social network Asmallworld.net, which it is calling Europe’s first social media-based hotel concierge service.
LONDON – Orange has partnered with 4Music and Universal Music for its first Pay As You Go music service, targeted at 16-24 year olds who want to share music via their mobile phones and online.
LONDON – Women’s glossy Marie Claire has been revamped with a new focus on fun, entertainment and sex.
LONDON – AutoTrader.co.uk, the UK’s leading motoring website, is overhauling its portal as part of a £15m media and marketing initiative.
LONDON – BeatThatQuote, the price comparison website, has retained All Response Media to handle its £8m media planning and buying business, after a competitive pitch process involving digital specialists Equi=Media, I-Level, TBG and one other undisclosed agency.
LONDON – Telegraph Media Group is to extend its portfolio of Sunday supplements with the launch of a new glossy style magazine for children, called ST Children’s Style.
LONDON – Alexander Lebedev, the Russian billionaire owner of the London Evening Standard, has put himself firmly in line to buy The Independent and last week met Gavin O’Reilly, the chief executive of IN&M, to discuss the possible sale, according to a source close to the deal.
LONDON – Maurice Levy, the chairman and chief executive of the Publicis Groupe, was paid £2.9 million before tax in 2008, according to the company’s annual report.
LONDON – Virgin came out on top and Tiscali at the bottom of the pile as broadband ISPs faced renewed calls to be more transparent about how they advertise the speed of their service after Ofcom found the average UK rate almost 50% slower than claimed by providers.
LONDON – Interpublic out-of-home agency IPM has retained the BSkyB outdoor media planning and buying brief, signing a three-year contract worth almost £50m.
LONDON – The Government has penned a guide for Twitter detailing a cross-department strategy for the micro-blogging service.
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