Wieden & Kennedy reveals Selfridges window competition winner

LONDON – The winning idea for the missing letter in Wieden & Kennedy’s A-Z Selfridges window instillation has been unveiled.

Adland insolvencies reach record levels

LONDON – Over 200 advertising companies went out of business in the year ending June 2009, a year-on-year increase of around 33 per cent.

Stephen Timms tipped for Digital Britain job

LONDON – Treasury minister Stephen Timms is being tipped to take over from Stephen Carter as communications minister to push through the government’s Digital Britain report.

Springer and PubliGroupe take majority stake in Digital Window

LONDON – International publishing group Axel Springer and Swiss-based media agency PubliGroupe have jointly acquired a 50.1% stake in affiliate network Digital Window.

Dawson offloads assets to Smiths and Menzies

LONDON – Dawson Holdings has exited the newspaper and magazine distribution business after selling its assets to rivals Smiths News and John Menzies for £2m.

AOL launches Spinner music portal

LONDON – AOL Music is launching a new portal, Spinner, which aims to become a leading online music offering.

Car Magazine: Formula 1

Carboard

In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross

PS3 rolls out video ads to gamers’ dismay

LONDON – Sony has released its first in-game video ads for the PlayStation 3 in the downloadable game Wipeout HD, but the move has met with resistance from gamers.

GoViral launches branded video service

LONDON – GoViral, the branded content distributor, is launching goviralnetwork.com, a platform providing publishers and bloggers with a centralised destination to access branded video content.

Digital Window sells, targets Europe

LONDON – European media companies Axel Springer and PubliGroupe have acquired a 50.1 per cent stake in affiliate network Digital Window Ltd.

LoveFilm awards digital job to Poke

LONDON – LoveFilm has appointed Poke as its first retained digital agency following a two-way pitch against Dare.

Soma Urban Art Magazine

Autour du thème de l’inspiration, découverte de cette superbe direction artistique par l’illustrateur Denis Kakazu. L’agence Ogilvy São Paulo a réalisé cette campagne du magazine Soma Urban Art, en utilisant trois méthodes : le spray, le crayon et le pinceau.



soma1

soma3

Voir en grand format : Soma 1Soma 2Soma 3

Guardian Media Group admits it is considering Observer closure

LONDON – Carolyn McCall, the chief executive of Guardian Media Group, has admitted that closure of The Observer, its Sunday newspaper, is an option as it attempts to reduce debts of close to £90 million,

Tesco accused of misleading public over claims to slash plastic bag use

LONDON – Tesco has published misleading figures stating it had halved the number of plastic bags it handed out to customers when it had actually missed the target, The Times has claimed.

Advertisers doubt effectiveness of Twitter

LONDON – Just 8 per cent of advertisers think that social media site Twitter is a “very effective” marketing tool.

Spotify to raise $50m for US launch

LONDON – Spotify is to secure funding from a number of high profile investors who will pour $50m into the company, giving the streaming music service a valuation of $250m (£148m) as it prepares for its launch in the US.

CO2 reduction label rethink

LONDON – Brands that are awarded the Carbon Trust’s Carbon Reduction Label will no longer have to display their carbon footprint number on-pack.

Nivea takes issue with Wan’s Boots tie-up

LONDON – Skincare brand Nivea, which sponsors Channel 4 series Gok’s Fashion Fix, has been riled by a ‘brand issue’, according to insiders, after it emerged that the show’s host, Gok Wan, is to create a skincare range for high-street retailer Boots.

Tories push for ‘Britain open for business’ ads

LONDON – The Conservative Party is urging the government to roll out an international marketing campaign aimed at reassuring potential tourists that the UK remains ‘open for business’, despite concerns about swine flu.

Marketers get under the skin of retail at Marketing and Yahoo! round table

Retailers are finding it harder than ever to keep customers loyal. Rather than stick with favoured stores, people are shopping around for the best value – even if this means visiting more stores and scouring the internet for the best deals and offers.