Wieden & Kennedy reveals Selfridges window competition winner
Posted in: UncategorizedLONDON – The winning idea for the missing letter in Wieden & Kennedy’s A-Z Selfridges window instillation has been unveiled.
LONDON – The winning idea for the missing letter in Wieden & Kennedy’s A-Z Selfridges window instillation has been unveiled.
LONDON – Over 200 advertising companies went out of business in the year ending June 2009, a year-on-year increase of around 33 per cent.
LONDON – Treasury minister Stephen Timms is being tipped to take over from Stephen Carter as communications minister to push through the government’s Digital Britain report.
LONDON – International publishing group Axel Springer and Swiss-based media agency PubliGroupe have jointly acquired a 50.1% stake in affiliate network Digital Window.
LONDON – Dawson Holdings has exited the newspaper and magazine distribution business after selling its assets to rivals Smiths News and John Menzies for £2m.
LONDON – AOL Music is launching a new portal, Spinner, which aims to become a leading online music offering.
In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Gordon Ray
Art Director: Matthew Pullen
Copywriter: Craig Ross
LONDON – Sony has released its first in-game video ads for the PlayStation 3 in the downloadable game Wipeout HD, but the move has met with resistance from gamers.
LONDON – GoViral, the branded content distributor, is launching goviralnetwork.com, a platform providing publishers and bloggers with a centralised destination to access branded video content.
LONDON – European media companies Axel Springer and PubliGroupe have acquired a 50.1 per cent stake in affiliate network Digital Window Ltd.
LONDON – LoveFilm has appointed Poke as its first retained digital agency following a two-way pitch against Dare.
Autour du thème de l’inspiration, découverte de cette superbe direction artistique par l’illustrateur Denis Kakazu. L’agence Ogilvy São Paulo a réalisé cette campagne du magazine Soma Urban Art, en utilisant trois méthodes : le spray, le crayon et le pinceau.
Voir en grand format : Soma 1 – Soma 2 – Soma 3
LONDON – Carolyn McCall, the chief executive of Guardian Media Group, has admitted that closure of The Observer, its Sunday newspaper, is an option as it attempts to reduce debts of close to £90 million,
LONDON – Tesco has published misleading figures stating it had halved the number of plastic bags it handed out to customers when it had actually missed the target, The Times has claimed.
LONDON – Just 8 per cent of advertisers think that social media site Twitter is a “very effective” marketing tool.
LONDON – Spotify is to secure funding from a number of high profile investors who will pour $50m into the company, giving the streaming music service a valuation of $250m (£148m) as it prepares for its launch in the US.
LONDON – Brands that are awarded the Carbon Trust’s Carbon Reduction Label will no longer have to display their carbon footprint number on-pack.
LONDON – Skincare brand Nivea, which sponsors Channel 4 series Gok’s Fashion Fix, has been riled by a ‘brand issue’, according to insiders, after it emerged that the show’s host, Gok Wan, is to create a skincare range for high-street retailer Boots.
LONDON – The Conservative Party is urging the government to roll out an international marketing campaign aimed at reassuring potential tourists that the UK remains ‘open for business’, despite concerns about swine flu.
Retailers are finding it harder than ever to keep customers loyal. Rather than stick with favoured stores, people are shopping around for the best value – even if this means visiting more stores and scouring the internet for the best deals and offers.