Hasta La Creative!

Last week I posted various movie taglines that I enjoyed from the last two decades. One thing I realized about these taglines is that they aren’t very compelling if you don’t have any prior knowledge of the movie. Particularly the puns. Pun-intended taglines come off as awkward and persuade you to raise an eyebrow (kind of like this guy ~_^ ). Overall, there were actually very few from last week’s list that would lure me into watching that movie based on its tagline alone.

Anyhoo, here are the corresponding movies to last week’s taglines:

“Five good reasons to stay single.” (1994) -Four Wedding and a Funeral

“Vampires. No Interviews.” (1996) -From Dusk Till Dawn

“Before you die, you see…” (2002) -The Ring

“Earth. It was fun while it lasted.” (1998) -Armageddon

“On May 6th… See Paris Die!” (2005) -House of Wax

“Love is in the hair.” (1998) -There’s Something About Mary

“See Our Family, Feel Better About Yours.” (2007) -The Simpsons Movie

“Even a hit man deserves a second shot.” (1997) -Grosse Pointe Blank

“From the brother of the director of Ghost.” (1994) –Naked Gun 33 1/3: The Final Insult

“The Lucky Ones Died First.” (2006) -The Hills Have Eyes

“When it comes to love, sometimes she just can’t think straight.” (2001) -Kissing Jessica Stein

“A life misunderestimated.” (2008) -W.

“Be All That Someone Else Can Be.” (1999) -Being John Malkovich

“He loves her. She loves him not.” (2005) -Just Friends

“He Was Dead… But He Got Better.” (2008) -Crank 2: High Voltage

Don’t beat yourself up for missing them as I chose some pretty tough ones. Now that you’re all warmed up, here comes a second batch of movie taglines. The twist? These are the really bad ones.

“He stole the money…and he’s not giving it back.” (2003)

“Rocky shows he’s a champ…and wins!” (1979)

“Size does matter” (1998)

“You will believe a cow can fly” (1996)

“The wait is ogre” (2008)

“Twelve is the new Eleven” (2004)

“Everything that has a beginning has an end” (2003)

“The saga is complete.” (2005)

“It could happen to you!” (1997)

“Cowabunga, it’s the new turtle movie.” (1991)

Good luck with these! That second and last one you may never guess. Be sure to look for my next post (or IMDb) for the answers.

Tommy Liu, the man, the legend (to be) wields his pen of creativity against the injustice of mediocriety plaguing the world as the Creative Officer at Supercool Creative & Marketing Director at SpotZero where he also manages the blog. Click here to view some of his battles (he doesn’t always win).

LONDON- Skincare brand Simple has teamed up with Tui Travel to give customers free holiday skincare packs when they exchange currency in First Choice or Thomson outlets.

LONDON – Toy retailer The Entertainer has appointed SmartFocus Digital to improve its digital marketing efficiency by using the agency’s SmartMarketer software.

LONDON – Hamelin Paperbrands, the notepad and books company, is launching its first UK TV campaign.

LONDON – Somerset County Council is set to use Twitter to tell parents what their children are eating for lunch at school.

LONDON – The Ministry of Defence is encouraging British troops to use Twitter and Facebook to keep in touch with family and friends, in the same week the US Marine Corps banned its soldiers from any type of social networking.

LONDON – National Lottery operator Camelot has hired search marketing agency Greenlight to manage the search engine optimisation (SEO) for the National Lottery website at www.national-lottery.co.uk.

LONDON – The Brit Oval, home of Surrey Cricket has just launched the first desktop cricket chat application.

It has been said recently that online digital video as a medium is like the early days of movies, in that people are getting used to watching longer online-video content (longer than two minutes) because "the medium is growing up." In effect, these people feel that, as the online-video medium and its audience continue to mature, that audience, like early movie-going audiences, will learn to accept longer-form content. While that may or may not be true, they miss the point entirely. Length is not the measure of maturation for a medium or its audience. Form and content are.

LONDON – The Financial Times will launch a ‘pay-per-view’ strategy for its website content following the announcement that News International will start charging for all its online content next year.