LONDON – A group of high-profile broadcasters, entertainers, journalists and MPs have written to The Sunday Times arguing that Guardian Media Group should not use the recession “as an excuse” to close The Observer, as it has “an important place” at the core of the British press.
LONDON – Over four-fifths of the 100 largest US advertisers, including Nike and Johnson & Johnson, are marketing their brands through Facebook, suggesting that corporate America has embraced social networking as a mainstream ad platform.
NEW YORK – A Californian private equity firm, Platinum Equity, has joined the race to buy the Boston Globe from the New York Times Company.
LONDON – ITV’s search for a new chief executive has narrowed with Simon Fox, chief executive of HMV, ruling himself out of the running.
LONDON – Simon Fox, the HMV chief executive who was seen as the favourite to succeed Michael Grade in the top job at ITV, has ruled himself out of the running.
LONDON – UK ad agencies belonging to Publicis Groupe will be able to buy online ad space at reduced rates following the network’s acquisition of Microsoft’s digital ad agency Razorfish.
LONDON – Research from Mintel has revealed belts to be Britain’s most in-demand fashion accessory.
GoViral at the 2009 Cannes Lions introduces 2 key concepts for brands, looking for online success. Users are now “always on” and media is consumed when, how and as users like it. The challenge is how to change a declining advertising model build around a structured media model of scarcity and […]
Slow news day–don’t hate. Chewed Slippers is the winning selection by Chunky in this contest to pick a website name from UK shop Nonsense.
Un film expérimental, réalisé en time-lapse et explorant la ville de Londres aux différentes heures du jour et de la nuit. Il a été tourné afin de montrer le rush et le mouvement incessant des voitures et des populations. Un projet à découvrir dans la suite.
Advertiser: MSF Medecins sans Frontieres
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| THE ORIGINAL? WWF “You can help stop global warming” – 2007 Source : Act Responsible, Agency : Euro RSCG Helsinki (Finland) |
THE ORIGINAL? Fundacion Ecoeduca “Global warming is leaving many homeless” – 2007 Source : AdForum, Agency : Draft FCB + IDB Santiago (Chile) |
| Une idée qui se promène d’un pays à l’autre… mais comme je dis toujours “tant que c’est pour la bonne cause”… |
LONDON – Were members of the public impressed by the new online out-take film for Comparethemarket.com, featuring meerkat Sergei Orlov?
SAN FRANCISCO (AdAge.com) — Advertisers from Domino's Pizza to Victoria's Secret have begun building out mobile-marketing infrastructures that deliver value and convenience for customers in an effort to keep them engaged and loyal to the brand. And for categories such as diapers, where parents can end up spending a few thousand dollars over several years, such relationship building is especially key.
NEW YORK (AdAge.com) — Mark Paup, VP-sales and marketing at Zippo, is charged with finding new markets for the brand while weaving it tightly into subcultures beyond smoking, such as music and motorsports. In an interview with Ad Age, Mr. Paup discussed Zippo's new markets and how it's capitalizing on brand affinity on Facebook and Twitter.
Help Remedies could loosely be described as a marketer of over-the-counter drugs (and bandages). But it's also one of those potentially category-changing offerings that tries to solve a problem.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
