Aug
11
WPP in line for £800m Vodafone global media brief
Posted in: UncategorizedLONDON – Vodafone is set to appoint WPP Team Vodafone to handle its £800m global media planning and buying requirements in around 20 markets, including the UK.
Aug
11
NBC Universal names Curtis as new UK commercial chief
Posted in: UncategorizedLONDON – Paul Curtis, the former Sky Media and Viacom Brand Solutions sales boss, has been hired by NBC Universal as its new UK commercial chief.
Aug
11
Discovery and Sky head for High Court
Posted in: UncategorizedLONDON – A multimillion-pound sales dispute between Discovery Networks UK and Sky Media will move on to the High Court in November.
Aug
11
Murdoch leads online content charge
Posted in: UncategorizedLONDON – Rupert Murdoch’s call for News Corporation’s newspaper websites to soon begin charging for online access could spur rivals to follow.
Aug
11
Listeners take to new Heart
Posted in: UncategorizedLONDON – Global Radio’s nationwide rollout of the Heart brand was a symbol of commercial radio’s resurgence in the latest Rajars, as Heart pulled in 7.5 million listeners per week in Q2 2009, up 219,000 quarter on quarter.
Aug
11
As Long As You Blog with Integrity, What’s a Few Freebies Between Moms?
Posted in: Uncategorized
While Steve’s away playing at conferences, I debated running the latest nude Lego print ad from Istanbul–or pissing as many blogging groups as I can. What to do, what to do. Okay, Heads. Moms Who Blog it is!
Aug
11
APG Creative Strategy Awards – DTC ‘diamond Bride’ by JWT Mumbai
Posted in: UncategorizedLONDON – How JWT Mumbai overcame conservatism to promote diamonds as the jewellery of choice for the Indian bride.
Aug
11
APG Creative Strategy Awards – Axe ‘wake-up service’ by BBH Singapore
Posted in: UncategorizedLONDON – How communications helped make Axe part of Japanese guys’ morning routine.
Aug
11
APG Creative Strategy Awards – PG Tips ‘monkey’ by Mother London
Posted in: UncategorizedLONDON – PG Tips’ monkey explains how Mother London resurrected his career in a campaign which paid homage to the brand’s past ads, as well as classic British comedy.
Aug
11
Good Thing He Didn’t Have Herpes.
Posted in: Uncategorized
According to the background, this pimple climbing wall in Israel which I will now lovingly call Mt. Zitmore, is supposed to get teen boys thinking about Clearex in a unique way.
Aug
11
Union Bank of India
Posted in: UncategorizedExcellent work from Mudra
Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Director: Parag Shahane
Art Director: Kiran Parihar
Copywriter: RK Johnson
Illustrator: Sahebrao Hare
Account Supervisors: Dominic Savio
Retouching: Mangesh Kadam
Aug
10
Vulnerably Shy Photography – Stefan Beutler Captures Women Looking Away From the Camera (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Stefan Beutler seems to be able to capture the most vulnerable pictures of women, as females are caught looking away from the camera.
The photos in the gallery above display a soft and serene…
Aug
10
Is FriendFeed Facebook’s Twitter Killer?
Posted in: Uncategorized
This is another escalation of the battle between Twitter and Facebook's news feed. Both are life-streaming/microblogging tools that capture the essence of real-time thought — and data.
Aug
10
Woolite’s 70’s woman and man
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: EURO RSCG, Dubai
Creative Director: Neeraj Sabharwal
Copywriter: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Photographer: Tejal Patni
Illustrator: Jose Basug
Via [Dubai Lynx]
Aug
10
What You Need to Know About Facebook’s Buying FriendFeed
Posted in: Uncategorized
FriendFeed, the social-identity aggregator that never seemed to gain much market share beyond early adopters, is suddenly hitched to one of the biggest digital growth engines: Facebook.
Aug
10
Reality Show Will Add Extra Class to Advertising Week
Posted in: Uncategorized
So you think you can draw a storyboard? Are you the next American adman?
Aug
10
How Digital PR Turned Adidas’ Soccer Videos Into Viral Hits
Posted in: Uncategorized
More than a million viewers have seen Adidas' new online videos featuring Latin American soccer stars. And the excitement over its success is not casual.
Aug
10
Intricate Sandwich Art – Funky Lunch Depicts the Western Version of the Bento Box (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) I remember throwing away my lunches as a little girl; I hated sandwiches, they were boring and not fun to eat… but if I’d had sandwich art like the stuff featured on FunkyLunch.com, I’m pretty sure I would…
Aug
10
Why Now Is Not the Time to Cut Costs
Posted in: Uncategorized
The real constraint facing marketers today is credit-worthy consumers who lack the willingness to spend the credit or dollars they have. This is a problem of limited demand and can be solved through effective marketing. It's not a problem of high operating costs and cannot be solved by the cost-cutting strategies found among accountants.
Aug
10
Art Copy, um documentário sobre publicidade
Posted in: Uncategorized
Nada de blockbusters hollywoodianos, o filme que você vai querer assistir nesse mês de agosto é “Art & Copy”. Dirigido por Doug Pray, é um documentário sobre propaganda, sim, essa criatividade em série (muitas vezes nem tão criativa assim) que invade nossas vidas.
Pray conversou com uma porrada de grandes nomes da indústria, para traçar um cenário de influência e impacto da publicidade na nossa cultura. Passando pela chamada revolução criativa da década de 1960 e chegando até os dias de hoje, o filme mostra porque pessoas com espírito rebelde e criativo acabaram caindo em um negócio geralmente associado com mediocridade e manipulação.
Segundo o próprio Doug Pray, sua intenção com “Art & Copy” é influenciar artistas e escritores a criarem algo mais significativo, social e divertido. Vai um pouco pro lado daquela teoria de que todo publicitário é um artista frustrado. Lee Clow, Dan Wieden, David Kennedy, Rich Silverstein e Jeff Goodby são alguns dos entrevistados por Pray: “11 pessoas que você provavelmente não conhece, mas que afetam a sua vida”.
“Art & Copy” estréia em cidades selecionadas nos EUA no dia 21 de agosto. No Brasil, sem previsão, provavelmente nem deve passar pelos cinemas daqui. Assista o trailer abaixo:
Post originalmente publicado no Brainstorm #9
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