Yahoo! to launch FMCG ad tool with Nectar card data

LONDON – Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.

MediaCom wins £5m Northern Foods account

LONDON – MediaCom has won Northern Foods’ £5m media planning and buying business, snatching it from the incumbent, Publicis-owned agency Equinox. The three-year contract begins on 1 September.

BP plots Olympic brand presence

LONDON – Energy company BP has appointed agencies Landor and Ogilvy to handle its sponsorship of London 2012.

MSI – Guy Catches Laptop With His Butt

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Animation with folders as pixels

A nice viral video for office furnitures. Advertiser: Hema

Government plots elimination of Bogofs to maintain food security

LONDON – The government is targeting Bogofs and heavily reduced loss-leader lines as part of its strategy to maintain Britain’s food supplies for the next 40 years.

APG Creative Strategy Awards – read the shortlisted entries in full

LONDON – CampaignLive today publishes the first three papers in its series of shortlisted entries for the 2009 APG Creative Strategy Awards – read the strategy behind PG Tips’ ‘monkey’ ads, a wake-up service for Axe in Japan and a campaign to promote diamonds to Indian brides.

Organic food companies club together to hire ad agency to fight negative press

LONDON – Organic food brands including Green & Black’s and Rachel’s are to appoint an ad agency to create a campaign extolling the benefits of organic food.

Barclaycard hires former British Airways marketer Katherine Whitton

LONDON – Former British Airways marketer Katherine Whitton has been appointed UK marketing director at Barclaycard.

Vodafone appoints WPP to £800 million global media task

LONDON – Vodafone has appointed the dedicated WPP unit Team Vodafone to handle its £800 million media business across some 20 markets.

Mutual insurers coordinate their advertising to promote advantages of mutuality

LONDON – The mutual insurance industry is uniting to promote the rewards of mutuality to consumers who have become disillusioned with commercial financial-services brands.

Johnson & Johnson extends Jergens rivalry to UK skincare market with Aveeno launch

LONDON – FMCG group Johnson & Johnson (J&J) is planning to take on rival cosmetics firm Jergens with a major UK push for its ‘natural’ skincare brand Aveeno.

Kimberly-Clark promotes top UK marketer Troy Warfield to European role

LONDON – Kimberly-Clark has promoted its top UK marketer, Troy Warfield, to the new position of vice-president, family care, for Europe.

COI reviews digital account for sexual health

LONDON – The COI has launched a review of digital agencies for its sexual health activity.

Anti-Cute Sites – ‘F U, Penguin’ Blog Disses Adorable Animal Viral Media (VIDEO)

(TrendHunter.com) Just when you think your inbox is safe, that annoying person sends you a forward of kittens doing something cute—only you don’t think it is cute, you think it is lame. If this sounds familiar, then F U…

Video time: Art Safari

108k

In fast and witty episodes, Filmmaker Ben Lewis meets some of the most discussed contemporary artists and challenges their work with the kind of provoking questions you can expect from someone who recently penned an article titled ‘Who Put the Con on Contemporary Art?’ continue

Strepsils Campaign

La marque Strepsils est un médicament utilisé pour le traitement local de la bouche et de la gorge. Cette campagne imaginée par Euro Rscg Spain, est illustré par différents labyrinthes de pastilles. Un message clair et percutant, décliné autour de 4 thèmes.

strepsils-factory

strepsils-army

strepsils-school





Previously on Fubiz

GN&M axes newspaper bulks to increase transparency

LONDON – Guardian News & Media will next month become the first national quality newspaper publisher to scrap distribution of all its bulk copies, a move that will cut thousands from circulation figures for The Guardian and The Observer.

Arena BLM’s Makin to take on a wider role at Havas Media

LONDON – Charlie Makin, co-founder of Arena BLM and chief strategy officer, is taking a step back from the “day-to-day management” of agency life and assuming a wider role within parent group Havas Media.

Full-Face Tattoos – Unusual, In-Your-Face Tattoo Designs That Cover Daring Heads (GALLERY)

(TrendHunter.com) This is a collection of a most extreme form of tattooing which involves total face and neck designs. While I have touched on this in a previous article, it was not on such a hardcore level. These people…