Yahoo! to launch FMCG ad tool with Nectar card data
Posted in: UncategorizedLONDON – Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.
LONDON – Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from Nectar cards.
LONDON – MediaCom has won Northern Foods’ £5m media planning and buying business, snatching it from the incumbent, Publicis-owned agency Equinox. The three-year contract begins on 1 September.
LONDON – Energy company BP has appointed agencies Landor and Ogilvy to handle its sponsorship of London 2012.
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A nice viral video for office furnitures. Advertiser: Hema
LONDON – The government is targeting Bogofs and heavily reduced loss-leader lines as part of its strategy to maintain Britain’s food supplies for the next 40 years.
LONDON – CampaignLive today publishes the first three papers in its series of shortlisted entries for the 2009 APG Creative Strategy Awards – read the strategy behind PG Tips’ ‘monkey’ ads, a wake-up service for Axe in Japan and a campaign to promote diamonds to Indian brides.
LONDON – Organic food brands including Green & Black’s and Rachel’s are to appoint an ad agency to create a campaign extolling the benefits of organic food.
LONDON – Former British Airways marketer Katherine Whitton has been appointed UK marketing director at Barclaycard.
LONDON – Vodafone has appointed the dedicated WPP unit Team Vodafone to handle its £800 million media business across some 20 markets.
LONDON – The mutual insurance industry is uniting to promote the rewards of mutuality to consumers who have become disillusioned with commercial financial-services brands.
LONDON – FMCG group Johnson & Johnson (J&J) is planning to take on rival cosmetics firm Jergens with a major UK push for its ‘natural’ skincare brand Aveeno.
LONDON – Kimberly-Clark has promoted its top UK marketer, Troy Warfield, to the new position of vice-president, family care, for Europe.
LONDON – The COI has launched a review of digital agencies for its sexual health activity.
La marque Strepsils est un médicament utilisé pour le traitement local de la bouche et de la gorge. Cette campagne imaginée par Euro Rscg Spain, est illustré par différents labyrinthes de pastilles. Un message clair et percutant, décliné autour de 4 thèmes.
LONDON – Guardian News & Media will next month become the first national quality newspaper publisher to scrap distribution of all its bulk copies, a move that will cut thousands from circulation figures for The Guardian and The Observer.
LONDON – Charlie Makin, co-founder of Arena BLM and chief strategy officer, is taking a step back from the “day-to-day management” of agency life and assuming a wider role within parent group Havas Media.