Hasta La Creative!

LONDON – GoCompare.com is launching its first multimillion-pound brand campaign as it looks to reclaim market share from Comparethemarket.com.

LONDON – LBi, the global digital marketing agency, has appointed client partner Judith Carr as the new managing director of its US operations.

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood

Advertising Agency: DDB, Mudra, India
Creative Directors: Rajeev Raja, Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Advertising Agency: 10 Advertising, Antwerp, Belgium
Art Director: Gertjan Kuijvenhoven
Copywriter: Olaf Meuleman

LONDON – Absolute Radio is launching a new radio station, under the working title of Absolute CTRL, which will broadcast live music events.

Sharad Haksar is an award winning photographer and founder/CEO of 1pointsize, “a unique ad agency” in Chennai. 

Why are you a photographer?
What else can I be? I’ve been hanging around with a camera since god-knows-when. I guess the joy of capturing a moment in its most glorious form, is what drew me to photography. As I am evolving, I realize my driving force is no longer the quest for a pretty picture. It’s the thrill of sharing what I see with my creative eye. That’s what keeps me going.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
I wanted to be an architect. I was in the process of applying to colleges. One day, I just shared my work with photographer Iqbal Mohamed. He just asked me to give up my college plans and join him. That was the most decisive moment.

Were there any particular role models for you when you grew up?
My role models keep varying with time. In my formative years, it was the venerable names in photography – the likes of Ansell Adams and Raghu Rai. After 20 years of shooting, I’d say, I don’t have one role model now. I feel there’s a lot to learn from so many talented people in photography, advertising and design.

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(TrendHunter.com) These ‘Size Irregular’ photos use intense exaggeration and photoshopped distortion to prove that size matters… a lot. They include everything from a miniature pet zebra (held, surprise, surprise, by…

(TrendHunter.com) Celebrity mugshots have been entertaining fans and haters a like for decades, but now photoshop-savvy common folk have taken given this type of schadenfreude a creative twist.

This gallery of photoshopped…

MINNEAPOLIS (AdAge.com) — While Nielsen ratings reports are a whole lot quicker than in Don Draper's time, Madison Avenue still has to wait a day for data to officially gauge how "Mad Men" did in its season-three premiere. But preliminary data show that the show — which has been more of a cultural than a commercial hit in its first two seasons — increased its total viewers by a third and was up as much as 71% in the ad-centric 18-to-49 demographic.