LONDON – Independent News 8 Media is reportedly in talks about securing another extension to a standstill deal with holders of a €200m bond that expires on 27 August.
Des étonnants angles de vues et surtout des effets tilt-shift très réussis. Un tournage entièrement réalisé en Canon 5DMKI, en haut d’un des immeubles de la rue des Champs-Elysées. Le tout sur une réalisation de Alto Média, à découvrir dans la suite.
A voir également par Alto Média : Bkrw Lookbook.
LONDON – ‘Loose Women’ star Coleen Nolan is the favourite to replace Kerry Katona as the new celebrity face of supermarket chain Iceland, with Charlotte Church and Kym Marsh also tipped.
LONDON – Television provides the most memorable advertising, according to research commissioned by the organisers of the Edinburgh International Television Festival.
SAN DIEGO – It’s what every consumer secretly wants — advice on what TV they should buy from the likes of pop star Justin Timberlake and Colts quarterback Peyton Manning who do just that in a campaign for Sony Electronics.
LONDON – Tiger Beer has hired marketing agency Exposure following a three-way pitch to handle digital, promotional and experiential marketing on- and off-trade.
LONDON – A television advert is the most memorable form of advertising , according to a report commissioned by the Edinburgh International Television Festival, YouGov and Deloitte.
LONDON – The Cossette Communications Group, which owns Dare and Miles Calcraft Briginshaw Duffy, has called for higher bids for the company after turning down an offer from two former employees.
LONDON – Skype has been told by the ASA not broadcast a misleading television ad which viewers said exaggerated the sound and picture quality that could be achieved through the service.
LONDON – Reports of exploding Apple iPods and iPhones have prompted an investigation from European Union safety watchdogs.
LONDON – Ads seen on TV are more memorable and effective than those shown on any other medium, a survey has found.
LONDON – Sony UK has drafted in rock star Alice Cooper for an ad campaign encouraging consumers to trade in their TV sets before the switchover to digital-only broadcasting in 2012 renders them worthless.
LOS ANGELES – Toyota is backing the US launch of its new Prius model by planting a massive mural made of 20,000 flowers in downtown Los Angeles.
LONDON – Social networking site Bebo will next week unveil a fashion web TV show called ‘The Closet’, sponsored by the O2 Money pre-paid Visa card for teenagers, Load 8 Go.
LONDON – A TV ad for Kellogg’s Crunchy Nut Clusters has escaped a ban from the Advertising Standards Authority after customers complained the clusters appeared larger than in real life.
LONDON – A TV ad for Skype has been banned by the Advertising Standards Authority for exaggerating the sound and picture quality of the web telephony service.
LONDON – An online promotion for BingoHero.co.uk has been axed by the Advertising Standards Authority over claims that it offered “free” money to gamble with.
(TrendHunter.com) Triton went from themes of rich and decadent youth in their recent ad campaign to violence and aggression in the Spring-Summer 2010 ads.
The ads show Brazilian top model Evandro Soldati as an aggressive…
Uma verdadeira fidelidade à marca é constituída por aquele consumidor que não a abandona, nem em último caso.
Nunca descontinuar a compra de produtos daquela marca, vestir camisas, bonés e outros vestuários que estampam o logo da marca favorita são indícios básicos e comuns de fidelização à uma marca. Porém, como tudo nessa vida, existe o indiscutível radicalismo. Da mesma maneira que uma religião, algumas marcas podem influenciar e redefinir os hábitos de um consumidor. Alguns chegam ao ponto de tatuar as marcas em seus braços, pernas, peitos e até nas suas partes íntimas.
Existe explicação para isso? Podemos afirmar que sim. Da mesma forma que existem marcas de personalidade – aquelas que conseguem gerar um relacionamento mais efetivo e próximo com o seu consumidor, a ponto de fazer com que as pessoas tatuem seus logos – existem também as pessoas de personalidade. Não é qualquer um que tatuaria uma imagem “comercial” em seu próprio corpo.
Dá uma olhada na quantidade de fotos de tattoos que foram encontradas na internet. E a pergunta-reflexão que fica é: Você tatuaria uma marca no seu corpo? Sim? Qual? Não? Por que?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
