LONDON – World Wildlife Fund UK (WWF-UK) has launched a series of DRTV campaigns as part of a major acquisition drive to encourage new supporters to adopt an animal. The campaign was created by integrated agency Kitcatt Nohr Alexander Shaw and rolls out in September.
Photographe zürichois, Christian Grund réalise aussi bien des portraits que de très beaux paysages. Son travail a été reconnu par de nombreux magazines spécialisés comme Stern, Geo ou encore Architektur und Wohnen. Plus d’images dans la suite.
LONDON – Hospital-to-gym group Nuffield Health has appointed GyroHSR for the integrated marketing brief to reposition the cmpany, following a four-way pitch handled by Creative Brief.
I admit it: I was eavesdropping.
The Chicago ad:tech conference is always much smaller than the coastal behemoths New York and San Francisco but the “windy” city (which, by the way didn’t get it’s name from the wind , rather the “windy” politicians) has its charms.
For several years, State Farm has developed comprehensive advertising, marketing and public-relations campaigns that have helped the company achieve significant brand equity among Asian-Pacific American consumers.
– Fuel loses fuel. – MCD gives those hardworking kids a day off in the city. – Well, that didn’t take long. Long live Teddy’s dead legs. – Fake WWF campaign lands just in time for 9/11! – Where the…
– Fuel loses fuel. – MCD gives those hardworking kids a day off in the city. – Well, that didn’t take long. Long live Teddy’s dead legs. – WWF lands new campaign just in time for 9/11! – Where the…
(TrendHunter.com) The pictures in the gallery are actual photos taken from the First National Cougar Convention that recently happened in the Bay area – and, I don’t mean the jungle cat. I’m referring to older ladies who…
NEW YORK (AdAge.com) — How did Travel Channel woo Chase Card Services for a yearlong, integrated deal encompassing its four highest-rated shows and an upcoming series of co-branded events? Recognizable talent, show-specific integrations and a lot of patience.
From the People For the Ethical Cashing of Checks files…
Looks like Naomi won’t be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)
From the People For the Ethical Cashing of Checks files…
Looks like Naomi won’t be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)
NEW YORK (AdAge.com) — Meredith Corp., the owner of magazine brands such as Family Circle and Ladies' Home Journal as well as a suite of local broadcast TV stations, has spent the past few years also building out its marketing capabilities, most recently buying a stake in the Hyperfactory, a mobile-marketing specialist. Now it's named a new president of Meredith Integrated Marketing: Martin Reidy, who was president-CEO of Publicis Modem and Dialog and, before that, president-CEO of R/GA Interactive.
We all want to sell the world. A new doc out takes a look at the iconic “Guerilla Heroico” y’all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely.
We all want to sell the world. A new doc out takes a look at the iconic “Guerilla Heroico” y’all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely.
LONDON – Martin Reidy, the worldwide chief executive of Publicis Modem and Publicis Dialog, is leaving to join Meredith Publishing as the president of integrated marketing.
Unwanted teen pet pregnancies are nothing to joke about. The shame of having to raise a litter as a single mom can be overwhelming, and kitten mittens* is not enough. Won’t you please help?
Unwanted teen pet pregnancies are nothing to joke about. The shame of having to raise a litter as a single mom can be overwhelming, and kitten mittens* is not enough. Won’t you please help?
LONDON – Online auction company eBay has sold a majority stake in internet telephone company Skype to a private investment group, for a cash payment of $1.9bn (£1.17bn).
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