No, No, No, Not that Paul Ryan. The Paul Ryan who’s President of Wooshi, a video production company. Check out Ryan as he reads a passage from Fifty Shades of Grey that’s all about pumping and thrusting and swelling and humping and groaning and stretching and filling.
It’s like the new cat video. OK, perhaps not but everyone likes a cute baby video, right? How about a montage of babies making “poopy face”? Oh yes. To sell its store brand diapers, ALDI of Australia has enlisted some professional poopers and filmed them in action. At weddings. On airplanes. At sporting events. At photo shoots.
Continuing its foray in to the surreal world of mystique, intrigue, noir and the just plain ridiculously highbrow, H&M is out with another branded film starring models Heidi Mount and Matt Clunan who bring a hipsteresque noirism to the dropped glove scenario which, for no apparent reason, ends with Mount naked on a couch.
The work follows jumP-produced work which featured The Killing’s Joel Kinnman and, separately, that Blue Velvet film featuring Lana Del Ray.
It seems H&M has one upped Target’s fanciful Tar-Jay approach to up-scaled discount shopping. Here H&M is going for something much more far-reaching. For what we don’t know but we’re going to enjoy the ride while it lasts.
Two new spots from Barton F Graf 9000 feature the agency’s trademark quirk and wit. The spots, Candy and Parade tout Dish Network’s high speed internet for remote locations. In each ad, we have an overjoyed resident handing out candy and having his own parade in celebration of high speed internet access.
What do transsexuals, bird-aficionados and those looking for the Great Lake monster in Sweden have in common? They are among the less lonely which, for Sweden, is, apparently, a very good thing since the country is considered to be the loneliest country in the world. In addition, research notes membership in groups that fall into these and other subject areas is dwindling.
Lofbergs, a Swedish coffer brand, hopes to do something about that and has launched a new ad campaign to highlight these groups and tout membership. Oh and to not so slyly imply coffee can be a great social lubricant.
The campaign, the largest ever for the brand, was created by Volontaire / Philip Ahlqwist.
This isn’t just a silly ad for a fake product. No, it’s a silly ad for a real product. The product’s called This Koozie Sucks and, yes, it’s a koozie that sucks. Literally. To just about anything. Check out the ad in which females pretend to be bimbos and guys take showers together. Courtesy of @ideasbychuck
Here’s a bit of hilarity for you. Swedish fashion brand Bjorn Borg is out with a video featuring training enthusiast Ron Allen who introduces us to the notion of Party Training. Party Training is the sort of thing you’d see some dweeb doing at a party in an attempt to impress the ladies and practice for his next cheesy infomercial.
Viwers can submit their own Party Training idea using the iOS app Loopcam which is sort of like Instagram for animated gifs. Submitting images enters the person into a sweepstakes for a chance to win a full year of personal training and selected items from the Bjorn Borg AW12 collection.
Here’s a new, goofy ad from Method featuring the brand’s Softness Boogieman who brings psychedelic cleanliness while wearing a Barry Gibb-like white suite. As he boogies, he brings a fresh, sunshine-y scent to your laundry. You know, as if you were to do your laundry outside on a gentle Fall-like day at the base of a foliage-filled mountain. Yes, that’s how we all do it, right? via Mashable.
Having just finished re-watching Twin Peaks on Netflix, this new H&M work featuring Lana Del Ray singing Blue Velvet is apropos. Directed by Johan Renck, Del Rey’s version of the 1950’s classic is as mysterious as any David Lynch project you could imagine.
Of the work, H&M Creative Director Donald Schneider said, “We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that’s just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style.”
It’s not your average commercial work. And it’s a wonderful departure from your usual, run-of-the-mill retail commercial work.
We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we’ve never used a Fly Buys card so we may not completely understand its magical qualities but we’re pretty sure sliding a piece of plastic through a card reader isn’t going to make some animal’s life more enjoyable. But, hey, that’s just us.
Watch the spot and see if you can feel it.
Jonathan et Josh Baker nous propose de découvrir le voyage fantaisiste d’une créature mystérieuse issue d’un distributeur explorant les coins sombres de Tokyo une fois la nuit tombée avec le film Little Kaiju. Une réalisation très réussie pour ce projet à découvrir en vidéo dans la suite de l’article.
Canadian fashion brand Smythe is taking a decidedly different approach to marketing its wares. In a campaign created by Toronto agency Open and production company Sons & Daughters, two videos feature a woman in the woods chopping wood and gutting a fish while dressed in attire otherwise reserved for a more elegant setting.
The tagline, Make Anything Spectacular serves the concept well and speaks, we assume, to the brand’s desire to inform women that looking good no matter what you are doing is of paramount importance.
Both videos were directed by Sons and Daughters’ Christina Hodnet, shot by Canadian fashion photographer Mark Zibert, and feature music by Apollo.
It’s become standard far in toilet advertising to present the crapper as some sort of fashion design object without which your life would be incomplete. In this Kohler campaign, which is an extremely strange mashup between pointlessly pompous fashion ad and bad porn movie, we are, apparently, being told it’s cool to take a shit in full view of our neighbors.
Southern California-based Skiver Advertising has launched a tongue-in-cheek (or cheesy, take your pick) new business effort called “Wanna Date Derek?”
The campaign, which features 28-year-old (though in the video he says 20) account executive Derek Hall, began with a billboard and extends to a website on which Derek touts his attributes. The campaign also includes a Twitter account (@WannaDateDerek) on which the 6’1″ Derek is described as “vivacious, handsome, smart, ripped” and “a kind-hearted soul.”
Of the campaign, Skiver Advertising CEO Jeremy Skiver said, “Everyone is looking for something. And that’s where we come in. We’re experts at bringing brands and their audience, and helping them build a strong, lasting and evolving relationship.”
On the site, the joke is revealed. “While Derek’s quest is epic,” the site says, “others may be searching for something more attainable.” Visitors are invited to engage Skiver Advertising which “builds brands, moves product and isn’t opposed to candlelight dinners and long walks on the beach.”
Can you imagine the reaction if they pimped a female account executive for this promotion? OK, OK, it’s all in good fun. No big deal.
H&M has hooked up with Vogue Japan Editor-At-Large Anna Dello Russo for a Colony-created, Alex Turvey directed video in which Russo struts her stuff and offers up a “fashion shower” of fashion commandments to honor the launch of her new accessories collection for the retailer.
In the 2:46 video, set to tunes from Producer/DJ Emiliano Pepe, Russo prances about in a grand wink to the over-the-top, very silly world of high fashion.
It’s yet another tarjay-ification of the big box discount clothing retail segment formerly occupied by mundane giants like Kmart and the now-dead Bradlees and Caldor.
Which, of course, is just smart marketing. In a Walmarted world, everyone wants cheap shit but they want to feel hip and cool buying it. This is what H&M is doing. It seems to have worked for Target. Not quite sure about H&M. But we’re not a fashion blog so what do we know?
– A hilarious ad for insurance company Centraal Beheer makes great use of the Love Boat theme and a twist ending.
– How to simply turn a print ad into an interactive iPad experience.
– New MOO.com ads feature real customers who run their own start-ups and tout the benefits of what Moo has to offer.
– Gatwick Express commissioned Radio 1 DJ ‘Benga’, hotly tipped indie band ‘The Milk’ and Oscar nominated composer ‘Philip Sheppard’ to create three 30 minute Express Tracks, synched exactly to the view from London Victoria to Gatwick Airport.
– INNOCEAN created Driveway Decision Maker, a digital experience that allows users to “test-drive” different Elantra models within their own respective neighborhoods using the help of Google Maps with Street View.
A campaign from Mumbai-based pharmaceutical company Ultratech for 18 Again cream, which promises to tighten a woman’s vagina making here “feel like a virgin again,” is causing a bit of controversy. On the one hand, it’s said to empower women making them feel youthful. On the other hand, its said the product reinforces the fact premarital sex is still seen as taboo and the patriarchal viewpoint that all men want a virgin on their wedding night.
Partially favoring the product, gynecologist Dr. Mahinda Watsa said, “Being a virgin is still prized, and I don’t think attitudes will change in this century. Women write to me and say, what do I do? I’ve had sex with other people but how do I convince people that I’m a virgin?”
Speaking out against the product, National Federation of Indian Women spokesperson Annie Raja said, “This kind of cream is utter nonsense and could give some women an inferiority complex.”
The ad, itself, is quite goofy and is filled with every sentiment you’d expect in a situation like this; a happy husband (because, of course, all men desire an “untarnished” virgin) and disapproving parants (because, of course, all older people are sticklers for tradition and cultural mores.)
Monica is cute. Monica has decided to make a quick pitstop for gas. Monica is cute. Monica will have to find another gas station because the one she just stopped at blew up. Monica is cute. Good thing her Corolla has legendary MPG to getting there won’t be a problem. Monica is cute.
Miranda Kerr, and just about every other American celebrity, is loved by the Japanese public. They just can’t get enough which is why we keep seeing American celebrities pop up in Japanese ads. Not to mention in a pre-internet world it was a nifty way for celebrities to make silly ads without embarrassing themselves back home.
Miranda Kerr, who has done ads for the Lipton before, can be seen sporting a yellow mini-dress and hat in a scenario that causes us to wonder just what she was doing to Santa that caused him to crash land. It’s all to promote the very yellow-looking Lemon Tea.
Miranda Kerr, and just about every other American celebrity, is loved by the Japanese public. They just can’t get enough which is why we keep seeing American celebrities pop up in Japanese ads. Not to mention in a pre-internet world it was a nifty way for celebrities to make silly ads without embarrassing themselves back home.
Miranda Kerr, who has done ads for the Lipton before, can be seen sporting a yellow mini-dress and hat in a scenario that causes us to wonder just what she was doing to Santa that caused him to crash land. It’s all to promote the very yellow-looking Lemon Tea.
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