Hasta La Creative!

DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.”

The camapaign utilizes voiceover narrative and simple scenes to focus on the emotional impact of a sick child on loved ones. It’s hard to imagine someone not being impacted by these spots, which are very relatable and seriously depressing. The campaign is intended to “raise general awareness of the hospital and its great needs” and it certainly doesn’t pull any punches in doing so, putting viewers in the uncomfortable position of a teen who is about to hear that her sister was just in a serious accident, a man whose child has been sick for the past six months, or a man who is in the waiting room while his four-year-old niece undergoes cardiac surgery. These are seriously painful moments that DARE Vancouver utilizes to stress the importance of the cause, and they don’t make for easy viewing.

“For a family with a sick child, the struggle can be overwhelming and all consuming, said DARE Vancouver creative director Addie Gillespie. “We wanted to shed light on those moments when everything changes and a family most needs the support of those around them. We also wanted to make the spots relatable – we can all imagine the intense pain these families are feeling and how helpless we might feel in the same situation.”

Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Producers Tamir Moscovici and Paul Proulx, the creative production team behind Urban Outlaw and Painting Coconuts , decided to mark the 15th anniversary of Sony’s landmark Gran Turismo series (and recent release of Gran Turismo 6) with a documentary profiling “the single-minded genius behind Gran Turismo’s birth and breathtaking 15-year evolution,” Kazunori Yamauchi.

KAZ: Pushing the Virtual Divide is a one hour, 24 minute documentary examining the drive and devotion Yamauichi has put into Gran Turismo from its birth through its incredible evolution over the past 15 years. Since the first Gran Turismo game in 1997, the game Yamauchi had wanted to make since he was fifteen years old, he has always gone above and beyond expectations in creating the best games possible. Yamauchi has been one of the most important and interesting figures in gaming over the past 15 years, with a singular devotion to giving gamers the ultimate driving experience. His insane devotion to detail in his racing simulation series can be traced to his love for racing and all things automotive — he really races himself, and often wins. This offers him a unique understanding of what racing is all about, something he brings into each of his games.

If you’re a gamer, and especially if you’re a fan of the Gran Turismo series, it’s a really intriguing — and sometimes nostalgic — look at one of Sony’s most iconic gaming series and the incredible man behind them. Check out the trailer above, and, if you’re interested, head on over to Hulu for the complete documentary. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.