Hasta La Creative!

Are there people out there who still stay fashionable with the limited funds available for them to spend on? Apparently this is what Stein Mart will try to cover when their new ad gets underway. The ads feature six women found during casting calls in Orlando and Tampa who note that “value is the new fashion chic” and that shopping at Stein Mart can get you “more for less.”

One of the shoppers on the ads notes that she thinks First Lady Michelle Obama would shop there. The company used the Orlando-based advertising firm Fry Hammond Barr to create the spontaneous interview spots. The same firm created a similar campaign that ran from 2003 to 2007.

The campaign launches March 16, but some of the ads are already on the Internet at http://youtube.com/steinmarttv.

(Source) Business Journal