Essa é uma brincadeira que recebi por e-mail essa semana. Eu ri, claro: mas também fiquei pensando quais outras marcas poderiam entrar nessa listinha? Sugestões?
Post originalmente publicado no Brainstorm #9
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Some ad pros consider slogans and taglines to be the equivalent of remedial coursework in the ad trade. I disagree. A good slogan or tagline can communicate a client’s value proposition in a pithy, memorable fashion. And isn’t that the point of what we do?
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
Your audience does not care about your client’s product or service as much as you do. While that seems self-evident, I see an awful not of inwardly focused messaging out there. Help your audience by coming up with something simple and catchy to generate the behavior you want. Never underestimate the power of a slogan to help make a memory. Maybe something like: Don’t be a Hog, Share This Blog. 
Remember Me?
We are all aware that arts and images are not the only thing that makes ads complete. There will be always the famous slogans and taglines to which contributes to the ultimate purpose of making brands stick into the minds of the consumer market.
Brand recall is a perfect pitch to make any product or service become totally familiar in the minds of the consumer. Although it may not immediately create an impact, effective slogans will really be something you should aware of if you want your whole advertising campaign to serve its purpose well.
Some famous slogans:
You can find more of the famous advertising slogans here.
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