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| THE ORIGINAL? Make the politicians work – 2012 Source : GOLD LION (Best use of ambient media) Agency : Voskhod (Russia) |
LESS ORIGINAL CrossRoads community NYC – 2014 Source : Adsoftheworld Agency : Saatchi & Saatchi New York (USA) |
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| THE ORIGINAL? Anti-Pollution, Auckland City Council – 2000 Source : Cannes GOLD LION Agency : Saatchi & Saatchi (New Zealand) |
LESS ORIGINAL Anti-Pollution, City of Reno – 2013 Source : Adsoftheworld Agency : OCCE Reno (USA) |
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| THE ORIGINAL? Lamisil (Novartis) – 09/2011 Source : Cannes Archive, Coloribus Agency : Saatchi & Saatchi NY (USA) |
LESS ORIGINAL Neutrogena Feet Cream – 07/2012 Source : LaPubothèque Agency : DDB Paris (France) |
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| THE ORIGINAL? Supportpathfinders.org real “lifelike stickers” – Nov 2008 Source : Adsoftheworld Agency : Serve Marketing, Milwaukee (USA) |
LESS ORIGINAL? : Youth Off the streets / “Lifelike posters” – Dec 2008 Source : Cannes BRONZE Lion Agency : Lavender Sydney (Australia) |
| Mauvais jeu de mot mis à part, il n’y a pas mort d’homme, vu que ces deux campagnes sont sorties quasi simultanément. Mais elles sont tellement identiques qu’il est intéressant de les comparer en side by side. Est-ce que les passants feront plus attention aux faux SDF qu’aux vrais? Hélas on en doute un peu. J’en profite pour vous inviter à cliquer-ici : Restos du Coeur histoire de me racheter une conscience. |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
