| THE ORIGINAL? Mio liquid water enhancer « changes » – 2012 Source : Culture Pub Agency : Taxi Toronto (Canada) |
LESS ORIGINAL D&R book, music, electronic stores – 2013 Source : YouTube Agency : Publicis Bold (Turkey) |
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| THE ORIGINAL? Audi Direct Shift Gearbox “accelerate without interruption” – 2005 Agency : Saatchi & Saatchi Frankfurt (Germany) |
LESS ORIGINAL : VW Electronic gearbox – 2008 Claim : “Shift fluently” Award : EPICA Bronze Agency : DDB (Belgium) |
| Question originalité, il serait peut-être temps de passer à la vitesse supérieure. |
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