How to Make ‘Ban Bossy’ Less Polarizing: Actually Ask Young Girls What They Think

Sheryl Sandberg's Ban Bossy campaign has sparked some interesting and often heated debate in recent weeks, practically swamping my Twitter feed with hashtags ranging from #bossy and #banbossy to #dontbanbossy and #banpeoplewhobanbossy. 

Women's lifestyle site SheKnows, however, has found an interesting middle ground in the polarizing debate over whether the word "bossy" shouldn't be used to describe assertive girls. The site decided to simply ask young girls what they think "bossy" means and whether it's a good or bad word to use.

"We are inspired by Sheryl Sandberg's Ban Bossy mission to open up conversation with girls about their perceptions of leadership," says Samantha Skey at SheKnows. "This issue is endemic to SheKnows, which provides women with a platform where they can create and share content. While Sandberg's ad campaign has received criticism for banning the word 'bossy,' the SheKnows #BossyIs movement is picking up the torch to empower girls through frank discussion."

The resulting video captures what 9-year old girls think about the pros and cons of being "bossy." Their comments are particularly refreshing since all of the talk around this issue has been perpetuated by grown-ups.

One girl's comment does a great job summarizing both sides of the debate, in which Sandberg's critics say bossy behavior and leadership are too different to be lumped together: "People think that you're bossy, but you're actually just trying to lead … which can end up being bossy."

The interviews with the girls are—not surprisingly—a little more endearing than watching adults get hashtaggressive with each other on Facebook and Twitter.


    



Celebs Join Sheryl Sandberg’s Campaign to Stop Calling Girls ‘Bossy’

For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: We shouldn't call girls "bossy."

"When a girl tries to lead, she is often labeled bossy," Sandberg wrote. "Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend."

Since Lean In's publication a year ago this week, Sanberg continues to draw criticism for her belief that girls should be praised for leadership skills rather than being called bossy. As recently as last month, Inc. columnist and HR veteran Suzanne Lucas wrote about the passage: "Bossy is not leadership. In fact, bossy is the opposite of leadership."

But Sandberg is leaning in to her position, and she's bringing some friends. Beyonce, Jennifer Garner, Condoleezza Rice, Jane Lynch and other high-profile women have come together to support LeanIn.org's "Ban Bossy" campaign

"I'm not Bossy," Beyonce announces. "I'm the boss." 

The campaign also includes a spot by BBDO, showing young girls describing how they will lose their motivation to lead in middle school under social pressure to not be bossy.

Co-sponsored by the Girl Scouts, the digital campaign encourages women and men to post #BanBossy messages to social media, helping encourage girls to be opinionated without fear of pushback.

Critics will continue to say that bossy behavior should be discouraged and that it's important to foster a sense of civility in leadership. But actress Jennifer Garner notes that as long as we continue to use the word "bossy" as a criticism unfairly leveled against girls, we'll continue to breed silence, not leadership: "When a little girl is called bossy when she leads, it's telling her to be quiet. I don't want girls to be quiet. I want them to roar!"


    



Getty Images, Sheryl Sandberg Team Up to Make Stock Photos of Women More Empowering

I just did a search for "working woman" on a popular stock photography site, and got photos of women in pantsuits wielding brick-sized cellphones, photos of women pouting sexily while adjusting their glasses, and not much else. Stock photography is easily accessible and way cheaper than hiring a photographer to produce images for a brochure or an ad or a website, but it is rife with stereotypes.

Getty Images and Sheryl Sandberg's LeanIn.org have partnered to produce a collection of images that represent women and families in more empowering ways. Sure, you've got the woman in the pantsuit, but there's also a tattooed mom holding her baby and typing on her laptop. There's a woman mountain climber, a dad holding his daughter in a baby carrier, and—get ready to clutch your pearls, stock photography users—a woman wearing jeans in the office.

The jointly curated Lean In Collection has more than 2,500 visuals "celebrating powerful images of women, girls and the communities who support them," Getty says in a statement. "The collection will serve as a resource for marketers, advertisers and media for use in their campaigns and communications. It arrives in time for Women's History Month and the one-year anniversary of the publication of Sandberg's best-selling book Lean In."

While stock photography may seem like a nonissue, Sandberg notes, "You can't be what you can't see. In an age where media are all around us, it is critical that images provide examples that both women and men can emulate."

More photos below. (Credits: Andreas Kuehn; Thomas Barwick; Betsie Van Der Meer; no credit; Cavan Images; Image Source.)


    



Blind Item: SF Management Supervisor Crowdsourcing Love

Ahh yes, what better time to dust off the ol’ blind item category than with this little ditty that showed up in the tips box last night. A management supervisor at a certain fairly well-known San Francisco agency appears to be on the hunt for a husband, and by golly, she’ll crowdsource if she has to in order to land one. Is she “wookin pa nub” in all the wrong places? Well, only time will tell we suppose. As you’ll see below, there’s $10,000 up for grabs if it all works in the end. We’ve redacted the name, though, as we don’t to add insult to injury if this idea backfires (we’ve been told though that this is “dead serious” and that she’s “already gotten 100 potential dates”), so read on and take your guesses.

“Hi to my most favorite friends,

Remember that time I offered you $10,000 to find me a husband? Me neither. But we both will in about one minute and forty five seconds.

I just finished the book “Lean In.” And whether you’re a fan of this feminist social movement is neither here nor there. What is here is an idea that came to me after reading this book. I thought, “I get it, I need to sit at the table. I need to be deeply committed to becoming a leader.” Got it. I’m on it. And then I thought, “It’s 11PM on a Sunday night, I’m single, I just had to squirt dish soap on leftover pizza so I wouldn’t eat 2 more slices and this is the second self-help book I’ve read this month.”

And then it was as if Sheryl Sandberg and Patti Stanger bitch slapped me across the face with a soaking wet “stop being single” towel. If I wanted a new job, would I sit in the lobby of the employer’s building just hoping that someone would offer me my dream job? No. If I want a husband, will he just show up out of thin air and ask me to hang out with him for the rest of his life? No. Okay—maybe if I looked like Kate Upton. But I don’t. (However, in 2005 the freshman class of my sorority did say that Charlize Theron was my doppelganger. Yes, we might have been hazing them. Yes, they might have been blind folded. But they said it.) So yeah, I’m not Kate Upton. You get the point.

And so I’m writing you today because I’ve decided to make an aggressive action plan on finding that one fella that I get to hang out with forever. And I’ve recognized two things that are important to this plan: (1) a great percentage of marriages are the result of introductions by friends and (2) most people do not give a lot of thought about introducing one of their single friends to another one of their single friends. I get it. Introducing me to my husband is just not high on your to-do list. But I think I have an idea that might change that…

I will personally give ten thousand dollars to the friend who introduces me to my husband.

Here is how the referral program works:
Step 1: You set me up on a date with a man
Step 2: I marry that man
Step 3: I give you $10,000 on my wedding day

I know you’re thinking that this is nuts. Just plain crazy. “[Redacted], you can find a husband without dishing out $10,000.” Well for starters, thank you – I’m flattered. And secondly, I totally agree. But the reality is finding a husband always costs money. I just collected 1,000 insider points from Sephora and this isn’t because I buy beauty products to impress my 4-year old nephew.

To substantiate this offer, I have the complete support and admiration from my parents—who are both included on this email.

So, remember that time I offered you $10,000 to find me a husband? Me too.

Always and forever,
[redacted]”

 

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