Hasta La Creative!

Los Angeles Phenomenon launched a new spot for Wilson, promoting the sports gear brand’s new “smart” Bluetooth connected football. When synced with the accompanying app, the pigskin allows its users to run professional routes and provides details such as velocity, spin rate, distance and whether the ball was caught or dropped. We imagine that last one could even help players avoid some backyard disputes.

The features are demonstrated via a scene of a group of guys pretending to be the Green Bay Packers and the Seattle Seahawks while playing a pickup game in a remote field. An announcer delivers the play by play as they face off using the features of the connected ball. The spot concludes with the tagline, “The Stadium is Everywhere.” 

While undoubtedly on the cheesy side, the spot shows several of the Bluetooth connected football’s features in a seamless way. It also both stars, and should appeal to, its target demographic. The effort follows on the heels of Phenomenon’s recent spot promoting the Roger Federer co-designed Pro Staff RF 97 racket. According to Adweek, the agency’s “The Stadium is Everywhere” campaign will continue to unfold during the NFL season, with Seahawks quarterback Russell Wilson making an appearance in a future spot. 

Although you have to wonder how necessary advertising the next Madden game really is, considering how football/gaming bros pretty much spend all summer salivating in anticipation of the pigskin franchise’s next release, Heat has put together a pretty brolarious spot for EA Sports’ 25th anniversary of the franchise.

In the second spot of the “Born to Madden” campaign (following the Arian Foster/Marshawn Lynch opus), directed by Wayne McClammy, it is revealed that the real inspiration for the NFL careers of Colin Kaepernick and Russell Wilson was a summer camp pact made in their youth to one day beat each other in Madden, as each other. The spot highlights some of the hardcore training Kaepernick and Wilson underwent, all so they could make the NFL, rise to star status, and play Madden NFL 25 against each other. So far Kaepernick and Wilson’s Madden sessions have led to only minor injuries, including a mild concussion suffered by Wilson from a stray thrown controller.

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