Jan 27

The NFL Donates Super Bowl Slot for Grey’s No More PSA

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The NFL is donating 30-seconds of Super Bowl ad time to run a PSA created pro bono by its agency of record, Grey, for domestic violence awareness organization No More. The leagues also covered production costs for the spot, which will run during the first quarter.

A 60-second version of the PSA was recently uploaded to No More’s YouTube channel. It depicts a woman making a 911 call disguised as a pizza order, because her attacker is in the same room as her. Initially befuddled, the officer on the other line realizes what is going on and sends an officer to help. It’s a pretty harrowing look at the hidden nature of domestic violence and should make an impression during the big game.

The NFL has been running PSAs for No More all season, following controversy related to the league’s handling of a series of domestic abuse cases. No More’s leak of this extended version of the Super Bowl ad follows on the heels of a video from advocacy group Ultraviolet which Sports Illustrated agreed to run on its website. That video criticized the league directly for its handling of domestic violence cases, going as far as to call for NFL President Roger Goodell to step down with the hashtag #GoodellMustGo.

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Aug 28

Gatorade, ESPN, NFL Pimp Out RGIII for Puff Piece

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If the NFL is a dictatorship (in addition to being a comparative kleptocracy), then “RGIII: The Will to Win” looks like the league’s latest piece of propaganda. This movie is the sort of self-serving piece of content that is more of a long commercial with some candid footage than an actual documentary. And my feelings on this have almost nothing to do with Robert Griffin III, his knee rehabilitation, my love of the New York Giants, or TBWA\Chiat\Day LA, the agency that worked on five respectable spots advertising the ESPN “doc.”

The above ad offers a quick and quintessentially underdog take on a comeback story that isn’t really a comeback story, since as RGIII puts it: “how can you come back if you were never gone?” The line is so perfect, it’s almost like someone wrote it for him…There’s nothing wrong with promoting whatever this piece of content is, but there is something wrong with Gatorade, ESPN, and the NFL all taking part in something that would be more interesting without their intrusions. RGIII news has gone from creation myth to creation scripture, written by Roger Goodell and network executives. It’s too disingenuous for its own good, but most of us will end up watching it anyway.

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Jun 27

NFL Adds Heat to Agency Roster

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We’re trying to get some clarification from Grey on this matter, as the agency has been working with the Roger Goodell and crew at the NFL for four years now. But, in the meantime, let’s turn our focus off of Grey for a moment and on to San Francisco-based agency Heat, which has been on radar for some time now mainly thanks to their EA Sports spots (recent Tiger Woods clip above). We’re fairly certain at this point that this isn’t an agency of record assignment, as Heat, which gave us the unforgettable self-promo below, will actually be tasked with handling NFL Network branding and promoting its priority programming including NFL Network’s preseason, GameDay and NFL RedZone programming. There was a review for the account, though we’re still awaiting if there was an incumbent on this biz.

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