Sports Business: Bankability Can Desert Tainted Athletes

There was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.

    



In Season Short on Star Power, Rodriguez’s Return Lifts Ratings on YES

Curiosity about Alex Rodriguez’s 2013 debut and suspension attracted a high number of viewers to the Yankees’ broadcast.

    

On Baseball: Yanks’ Infighting Updated for Digital Age

Alex Rodriguez’s declaration of readiness on Twitter drew a sharp response from Brian Cashman, but the exchange did not match the dueling of the 1970s Yankees.