Hasta La Creative!

While you’re battling Wednesday workdays at the office, Geico has a new addition to their “Happier Than” campaign that gives a literal visual representation to Hump Day. Yes, a camel, with humps. The camel’s coworkers don’t look thrilled with their humped friend running through channels of cubicles and interrupting their productivity. Wednesdays should be a time of cautious optimism – by the end of the day, a majority of the week will be finished – but these guys look like they just got demoted.

The Hump Day spot – created by the insurance brand’s longtime ally The Martin Agency – won’t be going up on the Mount Rushmore of  ”Happier Than” ads. That space is reserved for Dikembe Mutombo‘s supermarket exploits and Eddie Money’s entrepreneurial skills, commercials that dealt with clever concepts that riffed on pop culture. “Hump Day” is more of a cheesy pun dragging itself over 30 seconds of airtime. Re-strum the banjo, there’s always next time. A ridiculously long credit list awaits after the jump.

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