How gay does this Whopper look to you?
See, that was a trick question: packaging aside, it looks and tastes exactly like every other Whopper.
On that point, here’s the spot promoting it from DAVID, which premiered today:
This ties quite nicely into the brand’s new (contentious) “Be Your Way” tagline…
New Career Opportunities Daily: The best jobs in media.
Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.
Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.
Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
