It’s a new–wait for it–chapter for bookseller Barnes & Noble, which will be acquired by U.K. investment firm Elliott Advisors in an all-cash deal worth $683 million. Barnes & Noble joins a portfolio that also includes U.K. bookseller Waterstones, which Elliott acquired in June 2018. The brands will operate independently, but Waterstones CEO James Daunt…
Walmart is giving in-home grocery delivery another shot in three new markets–including Kansas City, Mo., Pittsburgh, Pa., Vero Beach, Fla. and “more great cities coming soon.” It follows a 2017 pilot in Silicon Valley with smart-home access company August Home and last-mile delivery company Deliv, which also ferried groceries into participants’ homes–and perishables into their…
“If the shoe fits…” Atoms, officially out of invite-only mode today, wants to solve a common problem: getting a sneaker that actually fits your foot–and that exists outside of traditional sizes. Unlike Allbirds, whose sneaker game is all about sustainability, or Greats, a luxury sneaker company selling quality shoes at a lower price point, Atoms…
Advertising is not created in a vacuum. For advertising to work, a campaign must fit into the larger context of the customer’s life. Say you want to sell designer jeans to 20-somethings…the customers’ ability to pay the inflated prices will impact the results, thus the economy’s health is always a factor in a campaign’s success, […]
The post Young Americans Can No Longer Afford The American Way of Life appeared first on Adpulp.
The newest McDonald’s store (and flagship) sits right in the center of Times Square–the Crossroads of the World– taking up more than 11,000 square feet in some of the most prime real estate, per square foot, in the nation. But the restaurant, the fast-food chain’s digitized palace seating 173 people, is also the physical manifestation…
Plenty of brands, from digitally native ones to legacy retailers, are toying with some kind of physical footprint. There’s the upstart “leisur?e” digital retailer Lively and furniture company Burrow, each inviting customers into their stores to attend events like workshops or movie screenings. Then there’s the granddaddy of retail, Macy’s, which uses its stores to…
In an era when direct-to-consumer brands use inclusivity not only as a means of marketing but as part of their overall missions, Birchbox is finally catching up. The 9-year-old company is rebranding its BirchboxMan brand to Birchbox Grooming, with the subscription boxes undergoing the same makeover beginning June 1. Additionally, the six Walgreens locations that…
Within the past few months, the retail industry has seen the rise of several new direct-to-consumer unicorn companies (brands that reach a $1 billion valuation or more). Rent the Runway, Glossier and Casper all reached that status in March, and now Away’s joined the club. Harry’s, on the other hand, was bought for $1.37 billion…
Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase. That’s according to a new study from Deloitte Digital on how emotions impact long-term customer loyalty. Here are the top takeaways: 1. Love equals loyalty Based on a survey…
Gap is the latest brand to reveal its plans for LGBTQ Pride Month, which officially kicks off in June. The “Love All Ways” campaign, which coincides with the retailer’s 50th anniversary, puts a spotlight on the family of Jodie Patterson, an author, LGBTQAI advocate and mother of five children, one of whom is her transgender…
The beleaguered U.S. Postal Service said it will test autonomous 18-wheelers from TuSimple in a two-week pilot between distribution centers in Phoenix and Dallas. The trial will include five 2000-mile, 22-hour roundtrips in Arizona, New Mexico and Texas. According to TuSimple, the freight that moves along the I-10 corridor–a 2500-mile route from Jacksonville, Fla. to…
Higher prices from retailers like Walmart and Macy’s are a fairly predictable outcome of the U.S.-China trade war. The ability of Chinese fans to tune in to the Game of Thrones finale is arguably less so. And yet that’s precisely what happened on Sunday–at least according to the Wall Street Journal. While 19.3 million U.S….
Unlike the raft of direct-to-consumer brands that, well, you know, go direct to the consumer, Versed, a new skincare line from Clique Brands–the same company behind Who What Wear (both the site and fashion line)–took the opposite approach and instead debuted at 1,400 Target stores and Target.com on May 19. Versed is the first brand…
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. is quintessential New England. The company makes high-end clothing and gear for fly fishing fanatics and bird hunters. Certifiable preppies from coast-to-coast also prefer Orvis. You heard it here first. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on […]
The post For Fans of Orvis, The Great Awaits appeared first on Adpulp.
With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away’s got a whole bag of ideas to cement its status as a brand. Unsurprisingly, that includes further expanding its retail footprint to 50 stores over the next three years (the company currently has locations in seven cities)….
A day before debuting a new silhouette–an open-toed shoe–Rothy’s, the women’s direct-to-consumer brand that makes shoes out of recycled bottles, pulled it. In an email sent out to customers (and posted to the company’s social channels), Rothy’s wrote that the initial prototypes of the shoe–the Slide–were perfect. But as the company ramped up production, the…
Despite President Trump’s assurance the trade war with Chinese President Xi is “very bad for China, very good for USA,” it is increasingly likely that manufacturers, retailers and consumers in both countries will feel aftershocks. Production may shift away from China, third-party sellers may raise prices and consumers may find a more limited selection. Then…
Innovation-minded marketers should love Mother’s Day almost as much as they love their moms. The mid-May holiday represents a $23 billion market after all, and it’s ripe for disruption–especially when it comes to gift ideas for working mothers, who need all the convenience and relief from the daily grind that they can get. Further, the…
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […]
The post Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling appeared first on Adpulp.
It’s possible that the $1.37 billion acquisition of Harry’s by Edgewell Personal Care is both a win and loss for the once direct-to-consumer shaving company. Sure, the founders are now leading all of Edgewell’s U.S. operations, but at the cost of owning and operating an independent company. When P&G acquired Walker & Company, the chattering…
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