Hasta La Creative!

Last month, W+K Portland launched a new campaign for Booking.com celebrating the fantasy wedding of real-life engaged couple Jordan Peele (Key & Peele) and Chelsea Peretti (Brooklyn Nine Nine). The initial efforts showed the couple planning for their big day and brainstorming locations for a destination wedding in “Destination Wedding” and “Beach Booty.” 

Now the agency has released a follow-up continuing the theme, only this time around viewers get a look at Rebel Wilson and Keegan-Michael Key setting out on a road trip to the big event. The latest effort, which follows on the heels of the Key and Peele’s first movie, Keanu, which was released late last month.

“Road Trip” sees Key drive up to Wilson’s house to pick her up for a trip with a novel-length printed itinerary. Wilson knocks the itinerary out of his hand, claiming they “have to go off-script.” The sentiment echoes the voiceover at the spot’s introduction, claiming Booking.com can help them “wing it all the way to Jordan and Chelsea’s wedding.”

The effort doesn’t much get into the site’s specifics, but builds off the free cancellation selling point of “Beach Booty,” positioning the site’s versatility and flexibility as strong selling points.

This is further explored in the short “Mountain Lady,” which references the free cancellation specifically when Wilson finds herself a third wheel and, as the voiceover puts it, “the trip you’re on isn’t really the trip you want to be on.”

This campaign has a lot to live up to given its cast and, so far, the laughs aren’t quite what you’d hope for.

Still, it should capture the attention of said comedians’ fans and does a good job of telling a serial narrative while selling Booking.com for specific features. Here’s hoping W+K can bring things together for a memorable finale.

CREDITS

W+K PORTLAND
Creative Director: Micah Walker
Copywriters: Nick Morrissey, Mike Egan
Art Director: Jon Kubik, Meaghan Oikawa
Producer: Hayley Goggin Avila
Art Producer: Andrea Bakacs
Interactive Producer: Blake Carrillo
Comms Supervisor: Destinee Scott
Account Service: Regina Keough/Tristan Harvin/Mimi Kim
Strategic Planning: Eugene Krasnopolsky, Nicole Brandell
Business Affairs: Karen Roche
Studio Design: Dana Beaty/Greg Jacobsen
Studio Manager: Sally Garrido-Spencer
Retouchers: Kyle Pero/Saskia Thomson
Motion Designer: Adam Sirkin
Motion Producer: Sarah Gamazo/Tori Herbst

PRODUCTION
Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Darko Suvac
Production Designer: Jason Schuster

EDITORIAL
Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Eddie Mikasa
Post Producer: Meagen Carroll
Post Executive Producer: Lauren Bleiweiss

PHOTOGRAPHY
Photographer: Emily Shur
Line Producer: Tricia Sherman
Production Company: Bauerfeind Productions

VFX
VFX Company: Joint
Lead Flame: MB Emigh
2D Artists: Leif Peterson/Noah Poole
VFX Producer: Gail von Dedenroth
VFX Coordinator: Nathanael Horton
VFX Executive Producer: Alex Thiesen

MIX + SOUND DESIGN
Mix Company: Joint & Lime
Mixer/Sound Design: Noah Woodburn/Sam Casas
Producer: Gail von Dedenroth/Susie Boyajan

TELECINE
Telecine Company: Joint The Mill
Color Producer: Gail von Dedenroth/Diane Valera
Colorist: David Jahns/Adam Scott

MUSIC
Music Company: Wolf at the Door
Composer: Chris Kennedy/Cecil Campanero/Jimmy Haun
Creative Director: Alex Kamp
Executive Producer: Natalie P. Montgomery

Actress and comedian Rebel Wilson is a quirky rule breaker, so why should she adhere to some old-school network-TV model for promoting a sitcom? She shouldn't, ya hear? Regular 30-second promo spots? Pshaw.

Wilson, who stars in, writes and co-executive produces ABC's upcoming series Super Fun Night, conceived the idea of a full-length music video to hype the show. The Aussie, who broke out to U.S. audiences in Pitch Perfect and Bridesmaids, wanted to show her vocal chops and give a snapshot of the lovable nerdiness of the fall comedy, which isn't, in fact, a musical. It is, however, self-deprecating in the extreme, with Wilson coining the term "eye broccoli" to describe herself and her pals in the pilot.

The music vid, from Stun Creative, a Los Angeles marketing and promo shop that's now producing its own original content, uses Queen's anthemic "Don't Stop Me Now" to let Wilson and co-stars strut, sing, pose and perhaps stand out from the pack of new TV series debuting in the coming weeks.

Super Fun Night revolves around Wilson, a Manhattan office worker sporting an American accent, and her longstanding weekly date nights with her two geeky besties. Catch the awkward hilarity starting Oct. 2.