“Red is fire. It is the temperament that smoulders in wild eyes. Colours made powerful – with colour management software from basICColor. basICColor. Powerful colour.”
Advertising Agency: Jung von Matt/Elbe GmbH, Hamburg, Germany
Creative Directors: Andreas Ottensmeier, Harald Gasper, Sascha Hanke
Art Director: Roman Mitterer
Copywriters: Dirk Winkler, Christine Graf
Published: June 2009
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Art Director: Wisit L./Nopadol S./Gumpon Laksanajinda/Watchara Tansrikeat/Kornthon Anantananukun/Yod Kosol
Copywriter: Yod Kosol
Account Manager: Peerajet Sringean
Account Supervisor: Siratha Suksawang
Illustrator: Anuchai Secharunputong; Remix Studio
Photographer: Anuchai Secharunputong; Remix Studio
Agency Producer : Paiboon Suwansangroj
Image Composer : Anuchai Secharunputong; Remix Studio
Advertising Agency: Y&R, Bangkok, Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Advertiser’s Supervisor: Ratanawadee Lertviriyavanich ( Account Director)
Planner: Patcharin Tanchaiekkul
Account Manager: Kanang Wichitsakonkit
Account Supervisor: Tida Vibulvanich ( Managing Partner )
Art Director: Kittisak Poonnotok
Illustrator: Marcus Thyer (retoucher)/Cave (retouch Company)
Photographer: Boonsunh Chalard/Nat Sakhonbut
Agency Producer: Amornmarn Rattanarakpinyo
Production House: Sunhouse Studio
Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Creative Director: Matthias Spaetgens/Michael Winterhagen
Copywriter: Stephan Schaefer
Advertiser’s Supervisor: Martin Lessenthin
Account Manager: Joris Jonker
Art Buyer: Kirsten Rendtel
Art Director: Marc Ebenwaldner
Photographer: Hans Starck
Graphic: Dominika Dobrzalski/Heidrun Kleingries/Lisa-Marie Schroeder
Postproduction: Appel Grafik
The first news channel available live on iPhone.
Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Nathalie Lenfant
Account Manager: Anne Guillaume
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis
“Instant hold.”
Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Markus Rittenbruch
Copywriter: Shahir Sirry
Photographer: Christian Stoll
Advertising Agency: LOWE INDONESIA Jakarta, INDONESIA
Executive Creative Director: Din Sumedi
Creative Director: Firman Halim
Copywriter: Anton Jaya
Advertiser’s Supervisor: Lusi Suwito/Eka Sugiarto
Planner: Krismalina Sinaga
Account Supervisor: Eby Karsono/Irma Jeanette
Art Director: Andruya Andrus
Illustrator: Evan (magic Cube)
Photographer: Jeremy Wong (nemesis Picture
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Júlio Andery, Rodolfo Sampaio, Sergio Valente
Art Director: Benjamin Yung Jr
Copywriter: Arício Fortes
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Advertising Agency: FRED & FARID, Paris, France
Executive Creative Director: Fred & Farid
Advertiser’s Supervisor: Giorgio Presca
Art Directors: Juliette Lavoix/Pauline De Montferrand
Photographer: Ryan Mcginley
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Directors: Rémi Babinet, Florence Bellisson
Art Director: Cyril Arandel
Copywriter: Véronique de Surmont
Producer: Florence Douaud
Account Manager: Muriel Fagnoni, Valérie Albou, Christel Aquilon, Audrey Fraboulet
Photographer: Benni Valsson
Art Buyer: Isabelle Mocq
Advertising Manager: Philippe Berlan, Claude Hérail, Gaëlle Licoys, Virginie Boudet
Advertising Agency: McCANN WORLDGROUP Causeway Bay, HONG KONG
Executive Creative Director: Spencer Wong
Creative Director: Nick Lim/Terry Tsang/Chris Fong
Copywriter: Terry Tsang/Wong Wai
Account Manager: Yen Lee/Penelope Yau/Calton Chu
Art Director: Cherry Yiu/Nicky Sun
Advertising Agency: MARCEL PARIS, FRANCE
Chief Creative Officer: Frederic Temin/Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Olivier François/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman
Advertising Agency: SAATCHI & SAATCHI NZ Auckland, NEW ZEALAND
Executive Creative Director: Mike O’Sullivan
Creative Director: Luke Chess
Copywriter: Slade Gill/Dave Govier/Paul Coghlan
Advertiser’s Supervisor: Clare Morgan
Planner: David Mcindoe
Account Manager: Saya Tran/Daniel Thorn: Account Director
Account Supervisor: Mark Cochrane
Producer: Jane Mill
Art Director: Stephen De Wolf/Levi Slavin
Photographer: Stephen Langdon
Other Credits: Production Company: Reload. Production Co Producer: Catherine Maccormick. Design: Nick Smith
Advertising Agency: MARCEL PARIS, FRANCE
Chief Creative Officer: Frederic Temin/Anne De Maupeou
Copywriter: Eric Jannon
Advertiser’s Supervisor: Olivier François/Arnaud Belloni/Maurizio Spagnulo
Account Supervisor: Frederic Témin
Art Buyer: Jean-Eric Le Coniac
Art Director: Dimitri Guerassimov
Photographer: Ebo Fraterman/Roman Schwienbacher
Other Credits: Digital Artwork: Le Moulin De Docs
Advertising Agency: DDB GERMANY DÜSSELDORF, GERMANY
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Director: Alexander Reiss/Oliver Kapusta
Copywriter: Dan Strasser
Account Supervisor: Stephen Kimpel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser/Danilo Farah
Photographer: Hans Stark
Other Credits: Postproduction: The Orange Apple
Advertising Agency: GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou, CHINA
Executive Creative Director: Stephen Mui
Creative Director: Dai Guo/Zhihui Tan
Copywriter: Dai Guo
Art Director: Zhihui Tan
“Awards can’t save our forests. Every year hundreds of PSAs are done for the wrong reasons. Help us create social advertising that actually makes a difference.”
Design: steal our ideas
Site advertised: osocio
“Stay in shape. SPW Bikes”
Advertising Agency: Advico Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Art director: Isabelle Hauser
Graphic design: Annik Weber
Copywriter: Julia Brandstätter
Photographer: Lorenz Cugini
Visualizer: Felix Schregenberger
Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
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