Hasta La Creative!

“PS3 Attitude. News & reviews for addicted.”

Advertising Agency: Memac Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Copywriter / Art Director: Sascha Kuntze, James Purdie
Photographer: Andrzej Dragan

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Don’t throw away what can be used again: even an old calendar becomes new again every 28 years. Start the new year with a resolution: recycle. Please, don’t waste this page. Remove it and hang it on your wall.

To celebrate its 30th anniversary, which fell at Christmas time, Legambiente draws attention to recycling and responsible consumption with a gift. Every 28 years, dates match. This proves that even an old calendar becomes new again. So, we created a special insert where people could remove the calendar to hang on the wall. A rubber stamp wished Happy Old Year and encouraged commitment to start the year with a resolution: RECYCLE.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Music: “We all need to be alone” by The Record’s
Published: December, 2009

Dean’s Whisky is especially mild. Which is why it appeals not only to rugged guys. The advertisement’s unusually humorous, feminine look and feel are designed to arouse the interest of a new target group and raise awareness of Dean’s Whisky above and beyond its loyal customer base.

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Published: January 2010

Advertising Agency: JayGrey, Sydney, Australia
Art Director: Jay Furby, David White
Copywriter: Jay Furby, David White
Photographer: Toby Burrows
Retoucher: marcus@cave.com
Account manager: Vanessa Long, Claire Manning

“The z33 waterproof. Underwater fun. With 3x optical zoom, 10MP images, waterproof up to 3 metres and a 2.7″ LCD screen, you’ll find the ocean is full of surprises.”

Advertising Agency: BMF, Sydney, Australia
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Associate Creative Director: Richard Morgan
Art Director: Nils Eberhardt

“Behind what the media say.”

Advertising Agency: Tita, Milan, Italy
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Davide Valenti
Photographer: Matteo Macchiavello
Published: February 2010

“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Alessandro Candito
Photographer: Zona 13
Released: December 2009

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009

“Don’t waste. Responsible consumption multiplies resources.”

Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Michele Picci
Photographer: LSD
Published: January 2010

Children who are no longer using diapers can wear Good-Nites to prevent bed wetting. We show Good-Nites being worn as fashionable underwear to show children that Good-Nites aren’t diapers.

Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Jieun Kang
Art Directors: Seongmin Jang, Jongok Shin, Kyoungjin Park
Copywriter: Jaehoon Shin
Illustrators: Hosung Chung, Donghyun Kim
Photographers: Youngsik Lee, Yunhee Choi
Published: October 2009