Vicks Throat: Siblings, Couple, Family

“BRing voice back.”

The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.

Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja

Sharpie: Uma história, duas pontas

Na temporada pré-Cannes, as campanhas impressas voltam a chamar nossa atenção. Mesmo que nunca vejam as páginas de uma revista, claro.

Essa aqui é uma boa idéia e ótima execução da Draftfcb para a Sharpie, uma caneta com duas pontas e espessuras diferentes. As peças contam as mesmas histórias, mas uma mais detalhada que a outra.

Tem a chegada do homem à Lua – que na versão em detalhes brinca com a teoria conspiratória filmada por Stanley Kubrick; a criação do Facebook por Mark Zuckerberg, com uma visão menos romântica da que foi mostrada no filme; e a festinha do príncipe Harry em Las Vegas.

A campanha assina com “One story. Two points.” Clique nas peças para ampliar.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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World Health Day: Your heart is whatever you let inside

“Your heart is whatever you let inside.”

Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: James Williams
Art Director: James Williams
Copywriter: Saulo Sousa

Sanofi Targifor: Layers

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues, Kevin Zung
Copywriter: Guilherme Nesti
Art Director: Eduardo Pastor, Mauro Elton
Photographer: Thiago Antonovas
Illustrator: Big Studios
Producer: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Advertiser’s Supervisor: Fábio Barone
Account Manager: Gabriela Borges

What Not to Wear TV Show: Bad Choices

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Copywriter: Douglas Peroni
Art Directors: Felipe Drummond, Silas Nogueira
Creative Director / Art Director: Kevin Zung
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Thiago Antonovas
Account managers: Silvia Brihy, Ricardo Ferraroni

Oral-B: Search

Advertising Agency: Publicis, Brazil
Creative Director: Hugo Rodrigues
Creative Director / Art Director / Copywriter: Leo Macias
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Photographer: Maurício Nahas
Illustrator: Boreal
Account manager: Joao Paulo Hessel

Miguel Giannini Glasses: Honest Headlines

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Hugo Rodrigues/Leo Macias
Art Director: Leo Macias
Typographer: Leo Macias
Art Buyer: Selma Momosse
Account Supervisor: Rafael Oliveira
Advertiser’s Supervisor: Alvaro Ferrioli

Anador: Head

“Anador. Quick pain relief.”

Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Executive Creative Director: José Borghi, Fernando Nobre
Creative Director: Fernando Nobre, Fabio Brigido
Art Director: Saulo Rocha
Copywriter: Guilherme Nesti
Illustrator: Pamplace

Discovery Channel: Che, Charles, John

“One more piece of information and you may change your mind.”

Advertising Agency: Publicis Salles Chemistri, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Copywriter: Adriana Martins
Art Directors: Kevin Zung, Silas Nogueira
Illustrators: Julius Ohta, Estudio Fuzion
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Paula Schubach
Advertiser’s Supervisor: Astrid Vasconcelos
Account Manager: Marcos Vinício

Huggies Wipes with triple clean: Kitchen, Car

Because your world is your baby’s canvas.”

Advertising Agency: Ogilvy & Mather Chicago, United States
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Illustrator/3D: Scott Giannini, Giannini Creative
Photographer: Tony D’Orio

Sharpie Twin Tip: Moon, Network, Prince

“One story. Two points.”

Advertising Agency: Draftfcb, Sao Paulo, Brazil
Creative Director: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro, Felipe Petroni, Liliana Mafra
Photographer: Paulo Barros
Illustrator/Image Retouch: Open The Door, Daniel Toni
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisor: Stefano Pieroni
Advertiser’s Supervisor: Jessica Gonzalez

Neo Rheumacyl: Buldozer, Loader

“For unbearable joint pain.”

Advertising Agency: Publicis, Indonesia
Chief Creative Officer: Kike Gutierrez
Executive Creative Director: Maulana Sagala, Afianto
Creative Director: Arief Mardianto
Copywriter: Maulana Sagala
Art Director: Jefri Novalino
Associate Creative Director: Andrea HIdayatullah
Senior Art Director: Rudi Cahyadi
Retoucher: Chub Nokkaew
Photographer: Nurulita
Print Producer: Adityas

Forbes Magazine: Cristiano Ronaldo, Madonna

Advertising Agency: Ogilvy & Mather, Sao Paulo, Brazil
Creative VP: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Illustration/Digital Artists: Zombie Studios

Opel Antara: Desert, Mountain

Advertising Agency: Tapsa Y&R Madrid, Spain
Chief Creative Officer: Tute Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenóz
Illustrator: Ricardo Salamanca

PEFC: Save the green

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Advertising Agency: JWT, Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

White Collar Hippies: Bomb, AK 47, Nuclear Reactor

“The world has less time left. Travel now.”

Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Directors: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriters: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Directors: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello

Pharex Naproxen Sodium: Joint Pain

Advertising Agency: DDB DM9JaymeSyfu, Makati, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Assoc. Creative Director: Aste Gutierrez
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Illustrator: Allan Montayre
Producer: Sheila Villanueva
Photographer: Ruel Arnedo
Account Director: Fin Neric

Western Union: Lincoln Fahd, Queen Mao, Franklyn Gandhi

“The fastest way to transfer money. Western Union. See the demo for yourself. Walk toward this image from about 40 feet.”

Advertising Agency: McCann Worldgroup, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Akshay Kapnadak, Rahul Mathew
Copywriter: Rahul Mathew
Art Director: Akshay Kapnadak
Production Manager: Robert Joseph
Retoucher: Harshal Pandere

Urban Bikes: Life Cycle

Advertising Agency: DDB, Singapore
Chief Creative Officer: Neil Johnson
Group Executive Creative Director: Joji Jacob
Creative Director/Art Director: Thomas Yang
Creative Director/Copywriter: Andrew Hook
Art Director: Chris Soh
Photographer: Allan Ng
Typographer: Celeste Anning
Account Executive: Sandy Lee
Digital Imaging: Digitalis
Photography Studio: The Republic Studios, Singapore

Tobias Music Festival: Children’s voice

“Tobias Music Festival. Our children’s voice used in the right way.”

Advertising Agency: Alucine Propaganda, São Paulo, Brasil
Client: Tobias de Aguiar High School
Creative Director: José Fernando
Art Director: Eduardo Borges
Copywriter: Minêu
Illustrator: Minêu