Hasta La Creative!

“4G LTE. Amazingly big downloads.”

Advertising Agency: Unisono, Manama, Bahrain
Executive Creative Director: Liam Farrell
Creative Group Head / Art Director: Marcus Koskinen
Copywriter: Ahmed Waheed Hamdy
Illustrator / Photographer: Aleksei Segodin
Retouchers: Aleksei Segodin, Jose Aubele

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director / Copywriter: Nic Maumill

Pain isn’t always obvious. To show how we often miss the warning signs, we created ambigrams and printed the ads upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite – revealing the hidden feelings of those who are lost and depressed.

Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng

Aidé de Linda Ronzoni et Alfred Drago pour les textes et la mise en page, l’illustrateur italien Riccardo Guasco a imaginé de superbes dessins pour le livre de mariage de deux personnes dont les initiales sont A & R. Des créations chaleureuses et colorées d’une grande qualité à découvrir dans la suite.

In a meritocracy like Singapore’s, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services wanted to show that a juvenile delinquent can become a useful member of society with everyone’s support. To express this powerful idea, we used the exact same letters to rearrange a negative past into a positive future. Each “rearrangement of lives” is visualised with arresting typography to grab maximum attention.

Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Jia Ying Goh, Bastien Grisolet, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh
Graphics: Johnson Banks
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Associate Account Director: Christabel Fernandes

Adverising Agency: Droga5, Australia
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Art Director: luke Chard, Tommy Cehak
Copywriter: Mietta McFarlane, Gavin Chimes
Creative Chairman: David Nobay
Head of Art: Daryl Corps

“Increase your odds in a life or death situation.”

Advertising Agency: Bester Burke, Cape Town, South Africa
Executive Creative Director: Stephen Burke
Creative Director / Copywriter: Oskar Petty
Art Director: Bernard van der Walt
Illustration: Radio

This a double-sided satirical map of Cannes. One side is made of meat, the other made of mouldy bread. The idea is that Cannes is divided into rich, past- it CDs/ presidents and young ,hungry creatives who do the work. The legend looks at it from the perspectives of each side.

Advertising Agency: Blammo, Toronto, Canada
Chief Creative Officer: Michael Murray
Art Directors: Vicki Nanonwski, Dejan Djuric, Vanessa Heber
Copywriter: Vinay Parmar
Account Co-ordinator: Amanda Tucci
Retoucher: Simon Tuckett
Print Producer: Gord Cathmoir
Studio: Patrick Conway

Advertising Agency: Ogilvy & Mather, London, United Kingdom
Executive Creative Director: Gerry Human
Copywriter: Thomas Smith
Art Director: Darren Urquhart
Photographer: James Day
Retoucher: Dennis Tuffnell
Account manager: Zoë Meskell

Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss