Decathlon: We make sport easier

Advertising Agency: BETC, Paris, France
Executive Creative Director: Stéphane Xiberras
Creative Directors: Eric Astorgue, Jean-Christophe Royer
Art Director: Marie-Eve Schoettl
Art Director Assistant: Pierre Caurret
Assistant Copywriter: David Soussan
Traffic: Elodie Diana
Photographer: Geoff Kern
Art Buyer: Christine Lefers
Production: Arno Poulain / RITA
Print Producer: Elodie Diana

Movie Hipster Kit

La française Alizée Lafon nous propose sa dernière série d’illustrations graphiques : « Movie Hipster Kit ». Elle illustre quelques uns des films les plus cultes comme Pulp Fiction en stylisant des objects directement identifiables à ceux-ci. Un travail ludique et visuellement très réussi à découvrir dans la suite.

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Petite Maman: Give them a second chance

The Petite Maman association collects the children’s clothes that you no longer use, to redistribute them to mothers in need in the Ile-de-France region.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
Account managers: Frédérik Volpert, Cécile Lejeune

Dyslexia Association of Malaysia: Picasso, Einstein, John Lennon

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin
Copywriter: David Sin, Jessica Wong, Ramanjit Gulati
Art Director: Yan Yeh Ying
Designer: Wendy Chiu
Illustrator: Vince Low
Account manager: Elicia Wee

WWF: Chimpanse, Polar Bear, Lion

“What on earth are we doing to our planet?”

Advertising Agency: UncleGrey, Denmark
Executive Creative Director: Jimmy Blom
Creative Director: Jesper Joergen Hansen
Art Director: Katrine Jo Madsen, Carl Angelo
Copywriter: Jesper Joergen Hansen
Account Director: Charlotte Porsager

Duo Condoms: What’s yours remains yours

“What’s yours remains yours.”

Advertising Agency: Mayo Draftfcb, Quito, Ecuador
Creative Director: Giacomo Ferruzo
Art Director: Andres Romero
Copywriter: Marcelo Baez
Photographer: Gonzalo Benalcazar
Producer: Francisca Armas

Braun BN0106: Back to the future

“From 1 to 12 in eleven hours.
This watch shows exactly two things:
The time and that you have taste.
BN0106 steel range. A watch. From Braun.”

“It’s exactly 2013.
We‘re just saying this so you know you haven‘t been pulled through a rip in the
space-time continuum into a different galaxy. And even if, that would only prove:
Great design is timeless.
BN0106 steel range. A watch. From Braun.”

“Counts to one minute in 60 seconds.
This watch doesn’t require big words. Except perhaps, Monday to Sunday.
Rather, it’s making a statement: For you and your extraordinary
appreciation of numbers and letters.
BN0106 steel range. A watch. From Braun.”

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk,
Creative Director: Olaf Reys
Art Director: Sebastian Steinhoff, Phillip Alings
Copywriter: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll

Braun Cruzer: Super Beards Superman, Super Beards Spiderman, Super Beards Batman

“Precision Prevails.”

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Director: Aristotelis Saflansis
Copywriter: Claudius Sperling
Photographer: Stefan Kranefeld

Metro: Ballerina, Motorcycle

“Someone needs to explain the everyday nonsense.”

Advertising Agency: MOOD, São Paulo, Brazil
Creative Director: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Photographer: Diogo Salles

Perrier: Small Bubbles

“Small bubbles make it easy to swallow.”

Advertising Agency: Ogilvy, Paris, France
Chief Creative Officer : Chris Garbutt
Creative Director :Thierry Chiumino
Copywriter : Antoine Gauquelin/David Martin Angelus
Art Director : Julien Conter/Eve Roussou
Illustrator :Joseph Mcdermott
Art Buyer : Laurence Nahmias/Jochen Hoops
Account Supervisor : Thomas Christiaen
Advertiser’s Supervisor : Laurent Chastain
Planner : Ivan Pejcic
Other Credits : General Manager: Benoît De Fleurian

Purina Dog Chow: Ladrador, Pug, Runderkraal

“Stop treat your dog like a trashcan.”

Advertising Agency: Publicis, Bogota, Colombia
Chief Creative Officer: Jairo Lezaca, Rodrigo Tarquino, Francisco Castillo, Héctor Fernández
Executive Creative Director: Erik Vervroegen
Art Director: Bastien Grisolet
Copywriter: Jairo Lezaca, Arturo Suárez
Art Director: Rodrigo Tarquino, Cristhian Ramírez
Visual Effects: Sparklink
Agency Producer: Jean-Luc Chirio, Lauriane Dula
Photographer: Ben Sandler
Account manager: Jacobo Álvarez, Juan Carlos Tapia

Colsubsidio Children’s Museum: Picasso, Kandinsky, Mirò

“Art classes for kids.”

Advertising Agency: LOWE/SSP3, Bogota, Colombia
Chief Creative Officer: Jose Miguel Sokoloff
Executive Creative Director: Jaime Duque, Gustavo Marioni
Creative Director: Carlos Andres Rodriguez, Sergio Leon
Copywriter: Diego Alejandro Muñoz
Art Director: Diego Alejandro Plata, Mateo Fernandez
Producer: Sonia Llanos
Account Director: Carlos Obando
Chief Executive Officer: Francisco Samper
Illustrator: Andres Barrientos
Account manager: Andres Felipe Arevalo, Paola Cortes

Vila Olimpica Gym

“Escape from laziness.”

Advertising Agency: HomeAD, Brazil
Art Director: Marcelo Anache, Victor Jermann
Copywriter: Rafael Gonzaga
Photographer: Alexandre Catan

Abap: Vladimir Herzog, Yoani Sanchez, Martin Luther King Jr.

Advertising Agency: Aporte Comunicação, Brazil
Creative Director: Lucas Lamenha
Art Director: Diego Jucá
Copywriter: Lucas Lamenha
Account Director: Ângelo de Mello
Client Team Director: Alfrízio Melo

Braun Exact Series EN10: Hairy Ghetto Blaster, Hairy Guitar

“Sounds like you need an ear trimmer.”

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Ashleigh West, Sebastian Steinhoff
Copywriter: Michael Funk
Published: April 2013

Lacie Hard Drives: Trust us, not it.

Advertising School: Miami Ad School, Miami Beach, USA
Art Director / Illustrator: Matt Kern
Copywriter: Taylor Garrett

Small World: English, French

A language has to be used, otherwise it withers away, gets rusty, stays forgotten: This is the insight that the campaign for the Swiss Language Travel Agency «Small World» is based on.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Thomas Kurzmeyer
Art Director: Isabelle Bühler
Copywriter: Wolfgang Bark
Illustrator: Christoph Seiler / SLS Illusion + Construction
Photographer: Jonathan Heyer
Image editors: Patrik Rohner (Retouche), Christoph Seiler (SLS Illusion)

Honda Accord: Eye

Advertising Agency: LAIKA, Asunción, Paraguay
Chief Creative Officers: Oscar Vera, Joaquin Cosp
Art Director: Gabriel Borja
Copywriter: Alejandro Luzardi
Photography: Victor Candia
Retouchers: Victor Candia, Gabriel Borja

Grant Elevators: Lift your style

Advertising Agency: Block, Perth, Australia
Creative Director: Mark Braddock
Art Director: Nathan Teoh
Copywriter: Melita Masters
Illustrator: Serial Cut

Psychiatric Health Fund: Ecstasy, Cocaine, Marijuana

“Drugs. Make sure you know what you’re doing.”

Advertising Agency: Adpeople, Copenhagen, Denmark
Creative Directors: Claus Møllebro, Jonathan Lowth
Art Director: Kenneth Kaadtmann
Copywriter: Jonathon Taylor
Photographer: Magnus Ekstrøm