China: Suicide

China: Suicide

Alcohol is much more evil than a gun to the drivers.

Advertising Agency: Dentsu, Beijing, China
Art Director / Illustrator: Jin Yang
Copywriter: Monkey.Q
Published: January 2008

Associated Ready Mixed Concrete: Mousepad

Associated Ready Mixed Concrete: Mousepad

No self-respecting man goes home reeking of mousepad and toner cartridge.
Now hiring concrete truck drivers. We need you. Mankind needs you.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Beep-beep

Associated Ready Mixed Concrete: Beep-beep

Beep beep, goes the car. Choo choo, goes the train. What are you looking at? Goes the concrete truck.
Windows down. Radio cranked. 20 tons of concrete. Nobody’s got a problem with you.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Holders

Associated Ready Mixed Concrete: Holders

Sorry, our trucks don’t come equipped with venti-double-iced-half-caf-caramel-macchiato holders.
Now hiring concrete truck drivers. No experience necessary. Smoker’s cough a plus.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Associated Ready Mixed Concrete: Vegan

Associated Ready Mixed Concrete: Vegan

Vegan jerky. Tastes kind of like apocalypse.
Now hiring concrete truck drivers. A strong work ethic and an appetite for food made from animal parts, required.

Advertising Agency: O’Leary and Partners, Newport Beach, USA
Creative Directors: Eric Spiegler, Deirdre McQuaide
Art Director: Paul Christensen
Copywriter: Matt McNelis
Photographers: Paul Christensen, Andrea Caillier
Published: December 2007

Tilex: Mobsters

Tilex: Mobsters

Teach mold a lesson.

Advertising Agency: DDB Worldwide, San Francisco, USA
Creative Director: Dustin Smith
Art Director: Mike Andrews
Copywriter: Aimee Lehto
Photographer: Erwin Olaf
Published: December 2007

Tilex: SWAT

Tilex: SWAT

Bust the scum.

Advertising Agency: DDB Worldwide, San Francisco, USA
Creative Director: Dustin Smith
Art Director: Mike Andrews
Copywriter: Aimee Lehto
Photographer: Erwin Olaf
Published: December 2007

The Beaches of Fort Myers & Sanibel: Jar

The Beaches of Fort Myers & Sanibel: Jar

Capture the moment. Experience the sun setting on a golden surf. Share a midnight snack of mango grouper in the moonlight. Feel the warm Gulf breezes wash over you. It’s moments like this that you’ll savor for a lifetime.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Ross Lowinske
Art Director: Scott Krahn
Copywriter: Ross Lowinske
Photographers: Jeff Salzer, Scott Krahn
Other additional credits: Gary Mueller, Victoria Simmons, Connie Casdia
Published: January 2008

The Beaches of Fort Myers & Sanibel: Snow globe

The Beaches of Fort Myers & Sanibel: Snow globe

Memories like this don’t exist on a shelf. You can’t bottle the thrill of seeing your first dolphin in the wild. Or finding your first sand dollar. But you can etch it in your mind forever with a visit here.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Ross Lowinske
Art Director: Scott Krahn
Copywriter: Ross Lowinske
Photographers: Jeff Salzer, Scott Krahn
Other additional credits: Gary Mueller, Victoria Simmons, Connie Casdia
Published: January 2008

The Beaches of Fort Myers & Sanibel: Coffee pot

The Beaches of Fort Myers & Sanibel: Coffee pot

Start your day with something more stimulating. Outrace a dolphin on a catamaran. Kayak through mangroves. Not surprisingly, when you start the day differently, life looks different.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Ross Lowinske
Art Director: Scott Krahn
Copywriter: Ross Lowinske
Photographers: Jeff Salzer, Scott Krahn
Other additional credits: Gary Mueller, Victoria Simmons, Connie Casdia
Published: January 2008

The Beaches of Fort Myers & Sanibel: Light bulb

The Beaches of Fort Myers & Sanibel: Light bulb

You are a source of renewable energy. Amazing how a vacation filled with simple things, like retracting the steps the Calusa Indians once took, can bring you back to, well, you.

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Ross Lowinske
Art Director: Scott Krahn
Copywriter: Ross Lowinske
Photographers: Jeff Salzer, Scott Krahn
Other additional credits: Gary Mueller, Victoria Simmons, Connie Casdia
Published: January 2008

The Beaches of Fort Myers & Sanibel: Bottle

The Beaches of Fort Myers & Sanibel: Bottle

What will your message in a bottle be? That you landed your first tarpon? Came face to face with a manatee? Or simply that you fell in love all over again and won’t be returning home anytime soon?

Advertising Agency: BVK, Milwaukee, USA
Creative Director: Ross Lowinske
Art Director: Scott Krahn
Copywriter: Ross Lowinske
Photographers: Jeff Salzer, Scott Krahn
Other additional credits: Gary Mueller, Victoria Simmons, Connie Casdia
Published: January 2008

Children Of The World (India) Trust: Shadow

Children Of The World (India) Trust: Shadow

Adopt a child.

Advertising Agency: Euro RSCG, Mumbai, India
Creative Directors: Nilesh Naik, Nilesh Vaidya
Art Director: Tulika Tagore
Copywriter: Nilesh Naik
Photographer: Avadhut Hembade

Bikestop: World

Bikestop: World

Campaign to encourage people to ride their bicycles instead of their cars.

Advertising Agency: Publicis/Publicitas Quito, Ecuador
Creative Director: Mariano Ponzano
Art Director: Omar Montenegro
Copywriter: Rafael Yanez
Illustrator:Omar Montenegro
Published: December 2007

Bikestop: Sheikh

Bikestop: Sheikh

Campaign to encourage people to ride their bicycles instead of their cars.

Advertising Agency: Publicis/Publicitas Quito, Ecuador
Creative Director: Mariano Ponzano
Art Director: Omar Montenegro
Copywriter: Rafael Yanez
Illustrator:Omar Montenegro
Published: December 2007

Bikestop: Chavez

Bikestop: Chavez

Campaign to encourage people to ride their bicycles instead of their cars.

Advertising Agency: Publicis/Publicitas Quito, Ecuador
Creative Director: Mariano Ponzano
Art Director: Omar Montenegro
Copywriter: Rafael Yanez
Illustrator:Omar Montenegro
Published: December 2007

Harpic Drain Opener: House 3

Harpic Drain Opener: House 3

Advertising Agency: EURO RSCG, India

Harpic Drain Opener: House 2

Harpic Drain Opener: House 2

Advertising Agency: EURO RSCG, India

Harpic Drain Opener: House 1

Harpic Drain Opener: House 1

Advertising Agency: EURO RSCG, India

Michelin: Puddles

Michelin: Puddles

Hydroedge® The Rainproof Tire.

Advertising Agency: Saatchi & Saatchi Mexico
Creative Directors: Sebastian Corti, Luis Ribo
Art Director: Antonio Garcia
Copywriter: Ariel Soto
Illustrator: Zoom
Photographer: Hernan Churba