Maroñas Entertainment race course: Glory

Maroñas Entertainment race course: Glory

Everybody asks me, who takes whom? Who cares? He takes the reins and I take the glory.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Aline Alves
Published: February 2008

Maroñas Entertainment race course: Wind

Maroñas Entertainment race course: Wind

Many people believe that the wind is on my side. Of course it is; I am the wind.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Pilar Berrios
Published: February 2008

Tide: Hot dog

Tide: Hot dog

It scares the stains.

Advertising Agency: LV, Buenos Aires, Argentina
Creative Director: David Garzon
Art Director: Andres Benavides

Tide: Ice cream

Tide: Ice cream

It scares the stains.

Advertising Agency: LV, Buenos Aires, Argentina
Creative Director: David Garzon
Art Director: Andres Benavides

NFL: Pinata

NFL: Pinata

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
Published: September 2007

NFL: Furnace

NFL: Furnace

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
Published: September 2007

NFL: Garden

NFL: Garden

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
Published: September 2007

NFL: Birth

NFL: Birth

More Hispanic fans than you think.

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoller
Art Director: Aarón Alamo, David Galván
Copywriters: Santiago Uribe, Martín de la Fuente
Illustrator: David Galván
Published: September 2007

Loto Chilean lottery: Secret

Loto Chilean lottery: Secret

The secret of attraction.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Envy

Loto Chilean lottery: Envy

Your car will be the envy of the neighborhood.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Club

Loto Chilean lottery: Club

Be part of an exclusive club.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Loto Chilean lottery: Sun

Loto Chilean lottery: Sun

Stay in the sun as long as you want.
Loto. Fulfilling what advertising has always promised.

Advertising Agency: JWT, Santiago, Chile
Creative Directors: Matias Lecaros, Sergio Rosati
Art Directors / Copywriters: Matias Lecaros, Sergio Rosati, Tomás Neely
Illustrator: Abel
Published: October 2007

Faber Castell: Telephone directory

Faber Castell: Telephone directory

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo

Faber Castell: Classifieds

Faber Castell: Classifieds

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo

Faber Castell: Map

Faber Castell: Map

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director: Patricio Navarrete
Art Director: Tulio Turina
Photographer: Sotelo

Toyota Security Tint: Bat

Toyota Security Tint: Bat

Advertising Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Head / Art Director: kc aui
Creative Group Head / Copywriter: Chan Woei Hern
Art Directors: Nikki Chong, Norman Tang
Copywriter: Janet Lam

Toyota Security Tint: Hammer

Toyota Security Tint: Hammer

Advertising Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Head / Art Director: kc aui
Creative Group Head / Copywriter: Chan Woei Hern
Art Directors: Nikki Chong, Norman Tang
Copywriter: Janet Lam

Toyota Security Tint: Shovel

Toyota Security Tint: Shovel

Advertising Agency: Dentsu Malaysia
Executive Creative Director: SP Lee
Creative Group Head / Art Director: kc aui
Creative Group Head / Copywriter: Chan Woei Hern
Art Directors: Nikki Chong, Norman Tang
Copywriter: Janet Lam

Off: Send mosquitos far away

Off: Send mosquitos far away

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Ricardo Câmara, Felipe Gomes
Copywriter: Leonardo Bartoli

Ortobom Mattresses: Lucy

Ortobom Mattresses: Lucy

King Size mattresses. Much more room.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director / Copywriter: Fábio Penedo