Fondation Abbé Pierre: Cold


“Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!”

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido

Mesh: Texture


“Only 8 days left until the call for entries ADCI 2012 closes. Instead of wasting time with other people’s campaigns, make yours great. Submit them to adci.it/awards

Advertising Agency: Plancton
Creative Director: Alehandro Figuera
Art Director: José Canon
Copywriter: Paula Jamos
Illustrator: Freestyle

The Cosmopolitan of Las Vegas: Penthouse, Banquet


penthouse_0

banquet

Advertising Agency: Fallon, Minneapolis, USA
Chief Creative Officer: Darren Spiller
Group Creative Director: Leon Wilson
Head of Art: Christy Peacock
Photographer: Nadav Kander
Designer: Nic Bergland
Print Producer: Jason Hall

Arthur Mebius Photography: iPad


arthur_mebius_ipad_ad

“The Arthur Mebius Portfolio iPad is ready. Ask for it.”

Advertising Agency: New Message, Amsterdam, Netherlands
Creatives: Lennart Wienecke, Hugo Rütter
Photography: Arthur Mebius
Retouching: Stephan Lesger

RTA Safety: BBM, Facebook, Twitter


bbm

facebook_0

twitter

“The road is no place to socialise.”

Advertising Agency: Livingroom, UAE
Creative Directors: Martino O’Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin
Creative Director / Copywriter: Martino O’Brien
Copywriter: Priya Madhu
Illustrator: Fil Dunsky

Edition Points Crime Novel Collection: Grandfather, Elevator, Glove, Surgeon


“Only the worst black novels.”

Advertising Agency: Marcel, France, Paris
Chief Creative Officer: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Executive Creative Director: Anne De Maupeou, Véronique Sels, Sébastien Vacherot
Copywriter: Gaëtan Du Peloux
Art Director: Youri Guerassimov
Art Buyer: Aurélie Lubot
Account Supervisor: Michel Kowalski
Advertiser’s Supervisor: Emmanuelle Vial, Catherine Lauprêtre
Account Manager: Cécile Henderyckx

McDonald’s Big Mac: McDouble


“Now at McDonald’s. two for one after midnight.”

Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Copywriter: Daniel Vaccino
Art Director: Lisa Karlsson
Account Supervisor: Johan Thunmarker
Account Manager: Lina Tuikka, Dan Hammarberg And Johanna Törnblom
Designer: Christian Björnerhag, Mathias Mattsson, Patrik Oscarsson

The road is no place to socialize

Advertising Agency: Livingroom Communication, UAE Creative Directors: Martino O’Brien, Mansoor A. Bhatti Art Director: Nisreen Shahin Creative Director / Copywriter: Martino O’Brien Copywriter: Priya Madhu Illustrator: Fil Dunsky   Via[AdsOfTheWorld]

Time: Puzzle


“Only 10 days left until the call for entries ADCI 2012 closes. Instead of wasting time with other people’s campaigns, make yours great. Submit them to adci.it/awards

Advertising Agency: 800A
Creative Directors: James Flo, David Mogutu
Art Director: Will Bowl
Copywriter: Martin Fisher
Illustrator: Miru Pauln

Ninseikan Karate School

Advertised brand: Ninseikan Karate School
Advert titles: Karate Boy/ Karate Girl
Advertising Agency: GREY tokyo
Executive Creative Director: Masayoshi Soeda
Art Director: Takeshi Iwamoto
Copywriter: Kei Oki
Photographer: Makoto Horiuchi /SPOON
CG Director: Yohei Yamada /SPOON
Released: Feb, 2012


Panasonic Wide-angle Lenses: Snow, Harbour, Paris


pana_granangular 03

pana_granangular 02

pana_granangular 01

“Wide-angle Lenses For Lumix G.”

Advertising Agency: Bassat Ogilvy Barcelona, Spain
Creative Directors: Camil Roca, Oscar Plá
Art Director: José Filipe Gomes
Copywriter: Jordi Lucas
Photographer: Dirk Wandel

JCDecaux Road Safety: Car Crash


16000_carcrash_archi2ef86f

Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren

Mariana City Hall: Girl, Boy


girl_9

boy_2

“During carnival, there’s joy everywhere. Except in some children’s face.
Sexual intercourse with children is a crime.
Report: 3558-2216.”

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcello Celli
Copywriter: Alexandre Henrique
Photographer: Max Levay
Retoucher: Leandro Fiúza
Planner: Einhart Jácome da Paz
Executive Account: Gustavo Moreno

Ford Mustang: Dalena Henriques


dalena henriques

“Swimsuit model Dalena Henriques and the new 2013 Mustang.”

Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Creative Director: Gary Pascoe
Art Director: Vic Quattrin
Copywriter: Joel Wescott
Digital creative: Alekyes Leybin
Photographer: John Urbanek
Retoucher: Armstrong White

Tulip Bali Spa: Put Stress To Sleep, Put Jet Lag To Sleep, Put Fatigue To Sleep


stress

jetlag

fatigue

Advertising Agency: Chirpy Elephant, Chennai, India
Creative Director / Art Director: Jayaraman
Creative Director / Copywriter: Leela Ram
Graphic Designer: Arul Anchalan
Account Director: Raam Prasad
Photographer: Kapil Ganesh
Retoucher: Bhaskar

Wustenrot Insurance: Mafia, Hockey, Camping


a3 en aoftw

a3 en2 aoftw

a3 en3 aoftw

Advertising Agency: Scholz and Friends, Praha, Czech Republic
Creative Director: Leonard Savage
Art Directors: Leonard Savage, Richard Svarofsky
Copywriter: Leonard Savage, Jana Knetsche
Photographer: Jan Rambousek

Greenpeace: Become David


adc_proofs_a32

adc_proofs_a3

adc_proofs_a34

adc_proofs_a33

“Become David and fight against Goliath.”

Advertising Agency: Draftfcb/Lowe Group, Switzerland
Creative Director: Dennis Lück
Concept: Andrea Huber
Copywriters: Tizian Walti, Maximilian Kortmann
Art Directors: Christoff Strukamp, Cinthia Stettler, Denise Frech, Cristian Neuenschwander
Illustrator: Anatolij Pickmann

Americans for Grammar: Biacthsmler, Fuksmler


amer_grammar_biacthsmler

amer_grammar_fuksmler

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

YOU: Friday


“Only 13 days left until the call for entries ADCI 2012 closes. Instead of wasting time with other people’s campaigns, make yours great. Submit them to adci.it/awards

Advertising Agency: Up&Jumble
Creative Directors: Ferzan Tyler, Milyr Oh
Art Director: Orto Pinhaira
Copywriter: Jessie Caruso
Illustrator: Odyn

Craftsman: Sand Paper


craftmas sand paper delicatehands

craftmas sand paper softhands

craftmas sand paper daintyhands

Craftsman have strong hands. These posters, printed on sand paper, invite people to get the hands of a Craftsman by rubbing their hands on it.

Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Gabo Curielcha, Chris Jansma
Art Director: Gabo Curielcha
Copywrtier: Chris Jansma