Hasta La Creative!

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon “the logo” as the sporty challenge – in every poster in a new way.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn

“Rosetta Stone. It’s Time to Think in English.”

Advertising Agency: Alma DDB, Miami, USA
Creative Director: Luis Miguel Messianu, Diego Yurkievich, Hernan Cerdeiro
Copywriter: Julian Milanesi
Art Director: Hernan Pettinaroli
Photographer: Michael Bailey

“All You Can.”

Advertising Agency: Ogilvy & Mather, London, United Kingdom
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat

A great aspect of the Arctic Home effort is the public’s ability to join Coca-Cola and World Wildlife Fund in making a real difference in the Arctic for only a dollar – and to be able to do that by simply sending a text via mobile device. These posters were created to illustrate how our collective texts (illustrated by thumbprints) can protect the polar bear and its Arctic habitat in a striking, graphic manner. All those thumbs, and the texts they send, can add up to something amazing – ensuring a future for the polar bear.

“The more you text, the more you can protect.”

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Dave Loew, Jon Wyville
Associate Creative Director: Chris von Ende, Mike Ward
Copywriter: Mike Ward
Art Director: Chris von Ende
Designer: Eing Omathikul
Agency Producer: Patrick Smith
Studio House: Visualwright
Account Director: Emily Davison, Ben Stobart
Account Supervisor: Katie Nikolaus

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

“All you need to tell the story.”

Advertising Agency: Ogilvy & Mather, Germany
Creative Director: Dr. Stephan Vogel, Helmut Meyer, Nico Ammann
Copywriter: Dr. Stephan Vogel
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Graphic Design: Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser’s Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

Objective: Drivers have to be able to steer Mercedes-Benz transporters perfectly, even when they are fully loaded. Even if the driver has to swerve quickly, they should never lose control of the vehicle. Adaptive ESP makes sure this is the case in all Mercedes-Benz transporters. The goal was a solution that was as loud as possible, and had the aim of making the target group aware that safety is also the top priority when it comes to commercial transporters.

Concept: Given that dangerous situations aren’t announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters.
In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Manager: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar

“Life passes by faster than you think.”

Advertising Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Director: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz

“New horror toys just arrived.”

Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domngos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss

Na linha de publicidade artesanal, que sempre se destaca no meio de tantas produções digitais, a Batavo criou um anúncio com tinta natural.

Tirada de diversas frutas, a tinta foi utilizada para criar uma peça que enfatiza a inspiração na natureza, trabalhada pela marca.

O vídeo acima mostra a produção do anúncio, que foi fotografado posteriormente para veiculação na mídia.

A criação é da NBS.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Kitchen Creative studio, Russia
Copywriter: Miroschnichenko Arthur