This made me laugh. How irrelevant is UFO’s to shoe polish? Oh, so very. But it does tell me what I need to know – this polish gives you really shiny shoes. Which could be useful if there’s a UFO-attack. 😉 Euro RSCG Buenos Aires did this print ad.
Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived ‘G’ rating, yet not.
We all know what trains and tunnels symbolize, as Hitchcock once quipped that need not show sex scenes in films as he had “already shown everything” in North By Northwest when the train enters the tunnel.
This trainwreck isn’t a train entering a tunnel, obviously and that’s the clever. But I’m getting the opposite in my head, lots of logs leaving a tunnel. Oh sorry, I shouldn’t have gone there.
Doug Byrnes, Photographer
Frank Morabito, Creative Director
Simon Cooper, Art Director
In vets office around Malaysia these classic “number” posters with a twist we’re placed. The numbers are bars, keeping the dog caged, and when someone goes to take a number, the entire bar from the cage peels off.
“It proved so popular they ran out of tabs to replace on the posters within a week.” says Dentsu.
Kudos: Dentsu Malaysia
Norman Tang, Photographer
DDB London has created this campaign for the new Tropicana smoothies – translating I suppose a “taste explosion” into actual firework like explosions. Kind of neat looking, however I’m nost so sure about the package design where fruits make up flowers. Pretty, sure, but I’m not so keen on drinking flowers. Are you?
TV advert under the image link on the left, 94-sheet billboard and busposters inside.
Want to win a trip to Cannes? Want to solve a decent brief? Combine the two!
Taxi 2 decided to mock stereotypical advertising as a way to announce that this competition exists, the briefs are simple, and the prize is a trip to Cannes during the Lions festival. Party on.
Creative posse responsible: Lance Martin (Creative Director), Ryan Wagman (Copywriter), Guybrush Taylor (Art Director)
Saatchi & Saatchi South Africa demonstrate how powerful Osrams really powerful lightbulbs are. Answer, very powerful. This “forest” one is the creepiest looking but the kid in school (inside) is – in my humble opinion of course – the simplest execution of the idea. I’m not sure I want my lightbulbs this powerful.
Chris Saunders, Photographer
Mick Blore, Chief Creative Officer
Liam Wielopolski, Executive Creative Director
David Reid, Creative Group Head/ Art Director
Steve Anderson, Creative Group Head/ Copywriter
Simone Allem, Producer
RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don’t want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.
Kudos:
James Day, Photographer
Malcolm Poynton, Executive Creative Director
Neil Dawson, Creative Director
Dom Sweeney, Art Director
John Crozier, Copywriter
Model Maker – Peter Cole
Here’s one for all those who fancy giant women, I guess. The Campaign Palace Melbourne has really put the engineered in maternity bras for Target.
I’m a sucker for any ad that uses the media it runs in to really drive their point home, aren’t you? I’m especially keen on newspaper ads that do this, I’ve tried using those little holes at the bottom of the page in some ad ideas but I’m afraid I had boring clients. This is anything but boring though. Another good execution inside.
During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message “use your freedom to free others”. The pen was a specially made floaty pen – normally used to strip babes of their bikinis, you know the kind – and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand
Client: Honda
Agency: Wieden and Kennedy
Creative Team:
Creative Directors: Kim Papworth & Tony Davidson
Creative team: Mark McCall, Richard Dorey, Ben Everitt, Sam Heath and Frank Ginger
How strong is your hair? This series of ads from Grey Canada for Pantene have been running in Canada and the UK. When run in newspapers, the ads were placed on consecutive pages. Read more to see larger versions of the ads.
Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Rick Kemp
Art Directors: Nicole Ellerton, Lorraine Sit
Copywriters: Nicole Ellerton, Marisa Maravalle
Photographers: Westside Studios, hanghoon
All the animals of the forest put aside their differences and gather in a clearing as they stop to stare in this Yamaha ad created by Mario Esposito and Christian Longhi of 1861 United in Milan Italy.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Gasbarro, Federico Ghiso
Art Director: Christian Longhi
Copywriter: Mario Esposito
Photographer: Winkler + Noah
Louis Vuitton follows up the much talked about Gorbachev print ad from 2007 with yet another celebrity and their luggage. This time it’s the well-aged and well-preserved Keith Richards of The Rolling Stones. At least no one can do any talking about retouching the celebrity in this ad. 😉
Another print ad execution for Alka Seltzer from JWT Bangkok, Thailand. Confusing since BBDO Bangkok just did this awesome high-speed stroboscopic photography style campaign which easily falls under the category “teh ossom“. So who in Bangkok has the alka-seltzer account, I wonder? Everybody?
Holy stunning photography batman!
The Taj Tea Trail is a tea-tasting event organised by Brooke Bond Taj Mahal tea. Here people get to sample the finest collection of teas and discover fascinating trivia about the drink. These posters, via O&M Mumbai, were created as masterpieces using actual Taj Mahal tea granules. Displayed on easels like work of art, these posters helped glorify this golden drink.
I don’t even drink tea anymore, but these ads are mighty tempting if only to watch the swirls of golden tea escape in the hot water… Mmmm.
CLM BBDO, Paris and football resistance wants to kick racism out of football.
Lowe Strateus, Paris, has created this campaign asking women to please use Miss Epil. Looking at this campaign my first reaction isn’t to go hairless, but to get a bigger man. (oh yeah, I went there.)
For world water day Ogilvy & Mather, Mumbai decided to go the educational route and actually tech us how to make your urine drinkable water in this poster, which looks a lot like old school posters in its Art Direction/ Illustration style.
It’s pretty simply actually, all you need is a hole in the ground, a bucket, some tarp and rocks, the sun itself and then of course, your pee. In fact I hear that the übertough French foreign league men and Chilean army soldiers do this all the time. So next time you’re at a loss for water, here you go.
Mahesh Gharat, Typographer
Piyush Pandey, Executive Creative Director
Abhijit Avasthi, Executive Creative Director
Shekhar Jha, Creative Director
Mahesh Gharat, Creative Director
Mahesh Gharat, Art Director
Anad Rane, Art Director
Shekhar Jha, Copywriter
This tea towel was created for the RSPCA Summer Appeal by M&C Saatchi, Melbourne – RSPCA Victoria need to raise money during their Summer Appeal to help drought affected animals.
I’ve seen lovely printed tea towels in advertising before, but none punning on the fact that tea towels indeed get wet. Have you?
Steve Crawford, Creative Director
Murray Bransgrove, Creative
sandra galiazzo, Creative
Doogie Chapman, Creative
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
