The Florida Pro Chapter of the Society of Professional Journalists (SPJ) is turning President Trump’s language around on him. The journalist advocacy organization has applied to trademark the term “fake news” to discourage the White House–and politicians and celebrities–from using it inappropriately. The ability for Trump to use the term “fake news” to characterize reporting…
Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we’re in for a mind-numbing, omnichannel…
No brand is an island. Brands are built to resonate with the needs and hopes of customers, which evolve with culture. For better or worse, brands reflect the color and character of their times. And the times, they are political. In fact, about 57% of consumers say a company’s stance on social or political issues…
With more than a year to go until the first presidential ballots are cast, 2020 is already shaping up to be the most expensive election ever. The latest forecasts suggest overall spending on political ads will reach a whopping $10 billion, a nearly 60% jump from 2016 and more than twice the sum in 2012….
Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their…
Though the biggest platforms have hand-wrung and rolled out steps to stanch the flow of political misinformation on their respective platforms, it appears that there’s one way to get around it: paying for it. In the past two weeks, lies have run rampant across the platforms. First came Donald Trump running attack ads across Twitter…
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it’s paid, earned or owned) plays a major role in swaying the minds of the masses. Part…
As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We’ll cover it from the Adweek perspective, meaning we’ll watch the presidential candidates’ messaging and pinpoint how that changes over time, in their advertising and campaign materials–from their slogan to their logo….
While soundbites provide the ubiquitous “gotcha” moment in politics, visual content remains the bread and butter for campaigns that are trying to position their candidates as approachable and authentic. From website hero images to Instagram selfies, visuals transcend the fickleness of the news cycle and provide a curated way for candidates to control the narrative…
Three years after the 2016 presidential election, America is still coming to grips with the chaotic circumstances that surrounded it. And whatever may happen in 2020, it cannot rival the historical significance of an event that was christened as “the first real internet election” by Politico. Representing the confluence of technology and culture at a…
What better way to draw attention to Facebook’s political ad policy and the damage it can cause than to lie in an advertisement about its founder? That’s what Sen. Elizabeth Warren (D-Massachusetts) planned when an ad created by her presidential campaign went live Saturday, claiming Facebook founder Mark Zuckerberg had endorsed Donald Trump for the…
A new coalition across industries aims to educate people on the role (and importance) of democracy and what that type of government could, and should, be. The so-called Purple Project for Democracy has been more than a year in the making. What started as a phone call 19 months ago among concerned parties about the…
American news outlets are going to be busy over the next couple of weeks. After receiving a complaint from a whistleblower, the House of Representatives has launched a formal impeachment query into whether President Trump asked the Ukrainian president to investigate the son of potential future political opponent Joe Biden. Quick history lesson: In terms…
With the 2020 election fast approaching, corporate America has a unique opportunity. Without taking sides, brands can show their commitment to social impact by promoting two things everyone can get behind: voter registration and voter turnout. Last year saw the highest voter turnout for a Midterm Election in 100 years, and now the race for…
Cosmopolitan is going live with a new video series executives hope will satisfy its audience’s interest in politics before the upcoming 2020 presidential election. The series, called The Candidates Come to Cosmo, recently featured Bernie Sanders and Cosmo’s editor in chief, Jessica Pels. The two sat down to discuss a range of topics, including climate…
Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” We have entered the age of personalized politics, and it is very important for us to understand what that means. When you see a candidate on…
Worried the government might come for your e-cigarette device? Three agency creatives say they’ve created the perfect place to hide it where no U.S. official would dare touch it: inside a handgun. The Vape Case, “modeled after the innocent and ubiquitous shape of a handgun” to hold flavored vaping supplies, is a 3-D printed project…
As the 2020 presidential race heats up, candidates need to find ways to make a splash and stand out from a crowded field. Adweek spoke with branding and marketing experts about what each of the White House contenders has said so far with their logos, websites, slogans and music choices. Overall, the candidates have played…
As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they’ll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according…
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, “Alexa, donate to [candidate name]” to send their campaign up to $200. The functionality is enabled by the…
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