Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it’s paid, earned or owned) plays a major role in swaying the minds of the masses. Part…
As November 2020 approaches, and the race for the White House heats up, Adweek will be covering politics every step of the way. We’ll cover it from the Adweek perspective, meaning we’ll watch the presidential candidates’ messaging and pinpoint how that changes over time, in their advertising and campaign materials–from their slogan to their logo….
While soundbites provide the ubiquitous “gotcha” moment in politics, visual content remains the bread and butter for campaigns that are trying to position their candidates as approachable and authentic. From website hero images to Instagram selfies, visuals transcend the fickleness of the news cycle and provide a curated way for candidates to control the narrative…
Three years after the 2016 presidential election, America is still coming to grips with the chaotic circumstances that surrounded it. And whatever may happen in 2020, it cannot rival the historical significance of an event that was christened as “the first real internet election” by Politico. Representing the confluence of technology and culture at a…
What better way to draw attention to Facebook’s political ad policy and the damage it can cause than to lie in an advertisement about its founder? That’s what Sen. Elizabeth Warren (D-Massachusetts) planned when an ad created by her presidential campaign went live Saturday, claiming Facebook founder Mark Zuckerberg had endorsed Donald Trump for the…
A new coalition across industries aims to educate people on the role (and importance) of democracy and what that type of government could, and should, be. The so-called Purple Project for Democracy has been more than a year in the making. What started as a phone call 19 months ago among concerned parties about the…
American news outlets are going to be busy over the next couple of weeks. After receiving a complaint from a whistleblower, the House of Representatives has launched a formal impeachment query into whether President Trump asked the Ukrainian president to investigate the son of potential future political opponent Joe Biden. Quick history lesson: In terms…
With the 2020 election fast approaching, corporate America has a unique opportunity. Without taking sides, brands can show their commitment to social impact by promoting two things everyone can get behind: voter registration and voter turnout. Last year saw the highest voter turnout for a Midterm Election in 100 years, and now the race for…
Cosmopolitan is going live with a new video series executives hope will satisfy its audience’s interest in politics before the upcoming 2020 presidential election. The series, called The Candidates Come to Cosmo, recently featured Bernie Sanders and Cosmo’s editor in chief, Jessica Pels. The two sat down to discuss a range of topics, including climate…
Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” We have entered the age of personalized politics, and it is very important for us to understand what that means. When you see a candidate on…
Worried the government might come for your e-cigarette device? Three agency creatives say they’ve created the perfect place to hide it where no U.S. official would dare touch it: inside a handgun. The Vape Case, “modeled after the innocent and ubiquitous shape of a handgun” to hold flavored vaping supplies, is a 3-D printed project…
As the 2020 presidential race heats up, candidates need to find ways to make a splash and stand out from a crowded field. Adweek spoke with branding and marketing experts about what each of the White House contenders has said so far with their logos, websites, slogans and music choices. Overall, the candidates have played…
As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they’ll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according…
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, “Alexa, donate to [candidate name]” to send their campaign up to $200. The functionality is enabled by the…
With presidential primaries kicking off in less than six months, this is a high-pressure moment for Democratic hopefuls looking to secure their party’s nomination to run against President Donald Trump in 2020. So while they’ve generally been unified on big-picture priorities, it’s rare to see them sharing the spotlight–especially in an ad. But through their…
Politics-focused Twitter bots that warped news coverage and online discussions of the 2016 election have only grown more sophisticated in the few years since, according to a new study from computer scientists at the University of Southern California. The researchers first identified about 250,000 Twitter accounts that posted political keywords during both the 2016 general…
In a field of two dozen Democratic candidates for president, there’s naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on solving the climate crisis. Inslee withdrew from the race this week, saying on MSNBC that it was clear he wasn’t “going to…
Texas-based migrant advocacy group RAICES, one of the leading voices in the political debate over President Donald Trump’s immigration policies, today posted a letter calling for ad agency network Ogilvy to stop working with U.S. Customs and Border Patrol. Published on Twitter, the letter is addressed to Lauren Crampsie, president of Ogilvy’s New York operations,…
Connected television and streaming platforms might offer new avenues to reach voters that are disillusioned with social media’s endless scandals, or are tuning out of linear, according to a new report. The study, conducted by programmatic platform Telaria and the Dish-owned OTT service Sling, surveyed a nationwide sample of 1,500 potential voters aged 18 to…
When it comes to socially-progressive companies, it’s hard to find one more progressive than Vista, Calif.-based Dr. Bronner’s soap. Family-owned, B Corporation certified, the top-selling brand of organic personal care products in the country, Dr. Bronner’s gives 10% of its revenues to charitable causes, maintains strict fair-trade policies globally and insists that “we must realize…
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