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| THE ORIGINAL? Orange France Telecom – 2009 Headline : « What if christmas lasted all year long? » Source : AdForum Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL Turkish Airlines – 2012 Headline « Have a happy new year everywhere you wish » Source : Adsoftheworld Agency : McCann Erickson Istanbul (Turkey) |
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| THE ORIGINAL? Child Focus / Centre for missing and sexually abused children – 2000 Source : Cannes print SHORTLIST Agency : Duval Guillaume Brussels (Belgium) |
LESS ORIGINAL Allo Parents Bébé – Helpline – 2012 Source : CB Newsletter Agency : M&C Saatchi GAD (France) |
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| THE ORIGINAL? Lycra “The new bikini with Lycra has arrived” – 2005 Source : Cannes Archive Online, Agency : DDB (Brazil) |
LESS ORIGINAL : Wonderbra “New swimsuits collection” – 2009 Source : Cannes 2009 longlist, Agency : Publicis Conseil Paris (France) |
| À l’instar du maître nageur, les créatifs n’ont peut-être pas cherché l’inspiration au bon endroit… Un Telescopage paru d’abord dans CB News magazine N°1029 |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
