May
28
Voltaren: Old chaps, 1
Posted in: Uncategorized
The joy of movement.
Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld
May
28
Aspirin: Drill
Posted in: Uncategorized
Split the headache.
Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
Published: January 2008
May
28
Aspirin: Hammer
Posted in: Uncategorized
Split the headache.
Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
Published: January 2008
May
25
Novartix: Boardroom
Posted in: Uncategorized
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
May
25
Novartix: Street
Posted in: Uncategorized
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
May
25
Novartix: Classroom
Posted in: Uncategorized
Stay awake.
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Icaro Doria, Joseph Pompeo
Art Director: Alan Vladusic
Copywriter: Ashley Davis Marshall
Executive Creative Director: Tony Granger
Art Buyer: Maggie Sumner
Via: coloribus
May
18
Arimidex: Straws
Posted in: Uncategorized
Can you pick which of your breast cancer patients will have a recurrence?
There’s no way to predict which of your patients will have recurring breast cancer. So it makes sense to treat all patients as women with some risk. Versus tamoxifen, Arimidex can improve every patient’s chance of staying disease free.
Advertising Agency: G2, Auckland, New Zealand
Creative Director / Art Director: Stuart Hinds
Copywriter: Duncan Blair
Released: September 2007
May
17
Enzym Lefax: Washing machine
Posted in: Uncategorized
When your stomach turns upside down.
Advertising Agency: European school of design, Frankfurt, Germany
Head of the school: Ralph Thamm
Photographer: Pavel Bondarenko
Idea / Art: Pavel Bondarenko
Developed: May 2008
May
17
Enzym Lefax: Cement mixer
Posted in: Uncategorized
Eaten heavily?
Advertising Agency: European school of design, Frankfurt, Germany
Head of the school: Ralph Thamm
Photographer: Pavel Bondarenko
Idea / Art: Pavel Bondarenko
Developed: May 2008
May
17
Luftal: Balloon
Posted in: Uncategorized
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Released: October 2007
May
16
Naldecon Dor: Ouch
Posted in: Uncategorized
Naldecon Dor. Nano pain.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008
May
16
Naldecon Dor: Yikes
Posted in: Uncategorized
Naldecon Dor. Nano pain.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008
May
16
Naldecon Dor: Aww
Posted in: Uncategorized
Naldecon Dor. Nano pain.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008
May
16
Mebucaïne: Pizza
Posted in: Uncategorized
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
May
16
Mebucaïne: Sushi
Posted in: Uncategorized
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
May
16
Mebucaïne: Cake
Posted in: Uncategorized
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
May
16
Mebucaïne: Pineapple
Posted in: Uncategorized
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
May
11
Sumatriptan: Light
Posted in: Uncategorized
The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.
Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008
May
11
Sumatriptan: Noise
Posted in: Uncategorized
The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.
Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008
May
10
Yatas: Pill
Posted in: Uncategorized
The ultimate sleeping pill.
Advertising Agency: Art Grup, Istanbul, Turkey
Creative Director: Ates Cavdar
Art Director: Ahmet Berat Pekmezci
Copywriter: Odisseas Sevsevme
Photographers: Tayfun Rapayazdic, Okyay Yildiz
Published: May 2008
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