Here’s Your Carter Murray Memo Regarding Latest DFCB News

You might’ve heard this yesterday, but here’s the verbatim memo from now-official Draftfcb global CEO, Carter Murray, regarding staff. You might have read about Elyssa Phillips‘s appointment as global creative manager, but there’s also Jonathan Harries. From what we’ve been told by sources in the know, Harries until recently had been planning to leave the agency at the end of this year. As part of that transition, we’ve been told that Harries, despite being named executive advisor, global creative back in Oct. 2011 at DFCB, was still parting ways. Well, now what we’ve got some clarification on the exec, who, among other things, is consulting on Mondelez at Draftfcb and is behind the agency nabbing the Beiersdorf account, eventually running it globally after it was consolidated with Draftfcb following the pitch against TBWA at the end of 2010. Here you go from the Murray himself:

“To Everyone at Draftfcb
Re Two Great People

One of the enjoyable parts of this job is recognizing great people. This note is about two individuals who have worked incredibly hard at this agency for many years and whom I have asked to take on more responsibility on behalf of all of us.

I do not know how to work without a strong creative partner and, more importantly, I do not believe that this agency should operate for one day without a Global Chief Creative Officer. In Jonathan Harries we have someone who can do this role flawlessly: someone who respects, attracts and motivates great talent. Jonathan is also someone whom many clients have expressed great respect for over his career.

In my early conversations with Jonathan, his passion for this company and his care for our people and our clients run deep. I have found that we also have similar points of view on great work, and on the importance for us to get this consistently out the door in every office.

Looking forward, Jonathan will lead the charge, with my full partnership and support, to make sure that we have an unfair share of creative talent, that we are unwavering in making certain that we never rest in getting the best creative solutions in front of our clients, and that we apply our creativity more effectively to build our client base further.

The other person that I have asked to step into a larger role is Elyssa Phillips.

Elyssa is someone who has worked tirelessly at FCB and later Draftfcb for 20+ years.  Most recently she has managed to help build the creative network in the company.  Awards are not everything, but they are a good measure of progress, and if you speak to anyone in our creative community, you will hear that she has been a pivotal part of the agency doubling its performance in Cannes for the last three years.

Since meeting Elyssa, she has always spoken of and put others before herself. She has demonstrated the hardest thing in a global role – to make a difference through earned respect and persuasion, not through force of title.

Elyssa knows and loves this agency and, together with her very broad skill set, is a huge asset for us. So I have asked her to become our Chief of Staff.

Elyssa will be a sounding board for me on key decisions and also a driving force to make sure that I and the global leadership team are as effective as possible in our jobs. She will also remain in her role to help make sure that we are relentless in constantly wanting to improve our creative product and in managing our network’s creative community.

There is a lot to do in the coming months and I believe that having these two people in these roles will make us a stronger and better place. If you have a moment, I hope you will have a chance to congratulate them.

Best as always,

Carter”

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From What We’ve Been Told, Kitagawa’s Leaving Deutsch LA, Pitzel Promoted to EP

Sources familiar with the matter confirm that  Ryan Kitagawa, who has worked on accounts including HTC and has spent two-plus years at Deutsch LA, is leaving said agency. No official word on where he’s headed to next but we’ve been told that Kitagawa is heading to Saatchi & Saatchi to serve as an executive producer on the digital side . On another note, we’ve received word that Nathan Pitzel has been promoted to VP/ executive integrated producer at Deutsch L.A. We’ll keep you posted on further notice, but from what we’ve heard, Pitzel is being promoted to VP, executive integrated producer.

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Hicks Out, Dudley, Others in at McGarryBowen

Sources familiar with the matter confirm that Steve Hicks, who has spent the last five years at McGarryBowen, serving as digital CCO out of the Dentsu-owned agency’s New York office, has parted ways with the agency.

No word yet on the next destination for Hicks, who worked at O&M and then Tribal DDB prior to his most recent gig, but on an unrelated note, McGB has brought on Oliver Dudley as group creative director on Marriott. Dudley heads to NYC from the West Coast, where he spent well over five-and-a-half years at Organic, last serving as group creative director on accounts ranging from Bank of America to Hilton. In addition to Dudley, our sources tell us that Atmosphere alum Tyler Womack has joined McGarryBowen as senior content strategist, former Digitas VP/marketing Arturo Marconell as account managing director on Chase Private Client and Deidre Stone as group managing director/digital operations.

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Bonner Out at Momentum

And so, it continues. We’ve received word that David Bonner, who joined IPG-owned Momentum Worldwide’s St. Louis office barely six months ago as SVP/executive creative director, is no longer with the agency. From what we’ve been told, Bonner’s departure is “related to a proactive restructure of” Momentum’s “Midwest creative resources” and that the agency does “wish him well on his next chapter.” Bonner joined Momentum and essentially replaced Jeff Stevens after spending time on the senior creative tier at the likes of JWT Chicago, BBDO Toronto, Doe Anderson and GJP. No word yet if there are plans to replace Bonner at Momentum St. Louis, but we’ll let you know when we do.

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Bittman, Anomaly Part Ways

We’ve received confirmation that Benjamin Bittman, who’s spent approximately three years serving as digital development director at Anomaly, has left the agency. From what we’ve been told, Bittman is taking some time off and heading to Italy. According to those in the know, the parting of ways is an amicable one as we’ve been told that Bittman “did an outstanding job” and “as he was a unique talent and the digital space is constantly changing,” Anomaly is reviewing its next steps in terms of replacement plans. During his career, the 15-year ad vet had a lengthy stint on the marketing side at TBWA\Worldwide and had a relatively brief stint as EVP/chief marketing officer at Saatchi & Saatchi New York.

Bittman’s departure, while unrelated, follows those of Ian Daly and Chris Rorie, who served as head of planning and head of data and strategic analysis, respectively, at Anomaly New York.

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McKeon Takes Over as MEplusYOU Head Creative

Sources familiar with the matter confirm that Renee McKeon, who has been with the agency formerly known as imc2 and now as MEplusYOU for 13 years, is taking over as head creative of said agency. From what we hear, McKeon is transitioning into the role previously held by Michael Davis, who has spent over four years at the Dallas-based MEplusYou, last serving as chief creative officer.

No word on Davis’s whereabouts, but during his career, the outgoing CCO also spent nearly a decade at Draftfcb and also worked on the client side at HBO. McKeon, meanwhile, moved up from from UX/CD to her most recent role at ECD. Update: From what we’ve been told, Davis is still at MPY, though we’ll update on his latest post.

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David Kim Heads Back to SF

Here’s what we got from a seemingly deleted Facebook status update from David Kim, who joined Deutsch LA as a group creative director merely 10 months ago. From what we’ve been told, this is what Kim posted: “LA’s in my blood but SF’s got my heart. #farewellDLA #lookingforaplacetoliveinSF.” Kim joined Deutsch LA as group digital creative director last year on Volkswagen, essentially taking over for Jerome Austria after spending a few years working at Venables Bell & Partners, helping the Bay Area agency launch Google Fiber and Intel’s “The Chase” in the process.

From what sources tell us, Kim and family just missed the San Francisco area hence the departure, which we hear was amicable. During his career, Kim also served as an interactive CD at Publicis Seattle on T-Mobile and served as a designer at TBWA\ unit \Tequila. No word yet on his next move, but we’ll keep you posted.

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And Now, a Message from Carter Murray to Draftfcb Staff

It took six months, but from what we gather from the memo just sent to us below, Carter Murray has finally assumed the CEO post at Draftfcb Worldwide. Murray was announced as global CEO of the IPG-owned network back in March, taking over for Laurence Boschetto. Previously, Murray served as Y&R North America president/CEO. Anyhow, you can read Murray’s seemingly heartfelt intro to staff at DFCB. Guess you can call it a rallying cry of sorts for an agency that has retained its Kmart business and picked up ad duties for Aramark in the past month. Read on.

“If you are reading this, you are one of the 8,000-plus Draftfcb team that gets up every morning and goes to work to try to make a difference for your clients and this agency.

Today is my first day on the job as the new CEO. To say I am thrilled to finally be here, and cannot wait to get started, would be an understatement.

I thought in this first note I would share some thoughts on what I believe I need to do to help our clients and all of us move forward, including some specifics on what you will see from me over the coming months. I apologize for its length, but after a six-month wait I thought I owed you a detailed first note.

I need to make sure that the most talented people in our industry work at or want to work at Draftfcb, and do all I can to make sure that most of us – most mornings – love coming to work.

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Op-Ed: Your Ads Are Not Art. Just As Your Shoes Are Not Gumbo

Houston-based freelance creative Chuck Hipsher, who you may remember from his ode to Chevy last month, is back with another column. This time, our scribe’s intent is to “challenge ad creatives to make certain that they are channeling their creative energy into the space they truly love. It can’t just be a paycheck.” We’ll let him take the floor from here. Read on and if you’d like, you can check out his blog here

Having come from a painter’s background  – and I don’t mean the painting of walls or ceilings – although I performed those jobs to make ends meet – I always viewed my ad work as very intimate and somewhat self-expressive. Nearly precious. Mostly because it eventually replaced my artwork, so I had to rationalize that decision.

Advertising became my passion. My obsession. My dedication. My joy.

To my old artiste friends, I sold out when I put down my brushes and picked up my magnifying glass. When I decided that advertising was far more interesting and sexy than sitting in a cold, lonely studio, staring at a canvas and wondering if it was worthwhile, reasonable, or even sane to want to try and top de Kooning or Pollock.

Early in my ad career, I developed a tendency to disagree. And while it was annoying to some, it was a healthy habit, carried over from my days of painting. The habit saw me questioning every step of the way in the creation of an advertisement for any of the clients I worked on. It became somewhat routine. It was the same argument I had with myself when contemplating a nearly finished painting and wondering, “Is it right? Is it done? Is it worthwhile? Will people like it – or even get it?”

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Daly, Rorie Out at Anomaly

As mentioned above, we’ve received confirmation that both Ian Daly and Chris Rorie have left Anomaly NY. Daly (pictured) if you recall was promoted to joint head of planning over six months ago alongside Aisea Laungaue (who also departed earlier this year). The exec had been with Anomaly for nearly two years, initially serving as planning director on accounts including Budweiser and Converse while at the agency. During his career, Daly also served as a senior planner at Grey on award-winning campaigns for DirecTV among other pieces of business.

Rorie, meanwhile, had been with Anomaly for nearly two years, serving as head of data & strategic analysis and prior to his work at said agency, held similar roles at the likes of PHD, Digitas and MRM. No word yet if there are immediate plans to replace either party, but from what we hear on the Spy line, both are heading to TBWA\Media Arts Lab.

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King Succeeds Buchner as Fallon CMO

It took a couple of months, but Fallon has found a new chief marketing officer from within, appointing 16-year vet John King to the position. King (pictured) takes over for Rob Buchner, a 25-year Fallon vet who if you recall left the agency in June to assume the role of CEO at fellow Twin Cities op, Campbell Mithun. As for the new CMO, King spent the last five years serving as chief communications officer at Fallon, working with a client roster that includes General Mills and NBCU.

Along with the CMO appointment, Fallon has also brought on Charles Wolford, formerly of Modernista! and 72andSunny, as chief production officer. Additionally, Rocky Novak has shifted from director of digital development to managing director and Julie McBride from director of talent to a larger role as director of talent and communications.

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Korn Moves In, Caputo Moves Out at McGarryBowen

In today’s episode of as the agency world turns, sources familiar with the matter confirm that Steve Caputo, who has been with McGarryBowen for just six months and served as executive creative director, is no longer with the agency. No details on Caputo’s departure have been given at this point, but you might remember the creative exec from his brief stint (18 months) at Arnold or his seven years at R/GA, where he worked with clients ranging from Nike+ to Chanel.

On another unrelated McGarryBowen note, our sources tell us that Daniel Korn, who spent the last three-plus years as partner/biz dev director at Ogilvy, working out of said agency’s New York office, will be assuming a yet-to-be-disclosed position at McGarryBowen. Prior to O&M, Korn (pictured) spent several years on the account side at Havas.

 

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Fougere, DFCB Chicago Part Ways

Sources familiar with the matter confirm that Bruce Fougere, who has spent nearly two years as SVP/director of innovation out of its Chicago office, is leaving the agency. From what sources tell us, Fouguere is parting ways at the end of the month to pursue the usual “other opportunities.”

Fougere joined DraftFCB at the end of 2011 after a nearly five-year stint at The Martin Agency, where he last served as VP/group creative director. During his career, Fougere has worked on the creative side at the likes of McKinney, where he worked on Qwest and Travelocity among other accounts.

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Wilson Splits from Energy BBDO

Just over a year after joining Chicago-based Energy BBDO as SVP/group creative director, Leon Wilson has headed back home Down Under. From what we’ve been told, though, Wilson is staying within the Omnicom-owned network and assuming the chief creative officer role at Proximity Melbourne, aka Clemenger Proximity.

During his yearlong stint at Energy BBDO, Wilson helped serve as a lead creative on the agency’s Wrigley account in his GCD role, working on efforts such as this anthropomorphic spot for Orbit from earlier this year. From what we’ve been told, Wilson’s last day at Energy BBDO was actually Aug. 30 and that the agency does plan to replace him. Prior to Energy, Wilson spent two-and-a-half years as a GCD at Fallon, working on accounts including Travelers and Cosmopolitan of Las Vegas. During his career, the Kiwi native also served in senior creative roles at the likes of Publicis Mojo and Colenso BBDO.

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Arscott Leaving Saatchi X

After spending the last four years at Saatchi & Saatchi X and serving as VP/executive creative director out of the agency’s Chicago office since last summer, Joanna Arscott is moving on. From what we’ve been told, the creative exec is leaving for “personal reasons.” Arscott initially joined the shopper marketing-focused Saatchi & Saatchi X as a GCD, leading creative on P&G business for Walmart both in North America and internationally before being named VP/ECD for Chicago. Prior to Saatchi & Saatchi X, the London native spent three years as VP/ECD at Momentum Atlanta. During her career, Arscott worked in her native UK at the likes of Saatchi London, Ogilvy and 141 Worldwide.

From what we’ve been told, she will continue with Saatchi X through September. The agency tells us, “She has been a huge contributor and we wish her well.”

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Here’s Robert LePlae’s Memo to Staff Regarding Favat’s Move

Unfortunately, we were at the airport yesterday morning awaiting the flight back home (sans laptop, still trying to stay off grid) when multiple tips poured in about Pete Favat leaving Arnold. Where to, we didn’t know at the time, but alas, the news broke as we were somewhere above the Midwest that the 14-year Arnold vet did indeed leave the Havas-owned agency to assume the CCO post at Deutsch L.A. Wading through the Favat-related tips this morning, we came across one which is basically Arnold global CEO Robert LePlae‘s memo to staff regarding the move and the appointment of Wade Devers and Pete Johnson as lead creative partners of Boston ops. It’s nothing shocking or anything you haven’t really read in the other trades, but if you want something verbatim from the inside, read on after the jump.

“All,

I am reaching out to let you know that after many years with Arnold, Pete Favat will be leaving the agency.

With a long held ambition to live on the west coast and new opportunities for his family, Pete has accepted a position in Los Angeles.  This is a desire that Pete has harbored for many years, and one he now has an opportunity to fulfill.

There is a plan prepared plan for this evolution.  Earlier this year we elevated Wade Devers to Executive Creative Director in Boston.  Wade is a brilliant craftsman, long-time leader at Arnold, and responsible for much of the best work that comes out of the agency.

Pete Johnson will partner with Wade as Executive Creative Directors.  He joined Arnold last year as one of the leading digital creative and content talents in the country.  It was a coupe for Arnold to get him, he’s delivered on all of our expectations, and we have a high degree of confidence in his talent, and ability to lead.

Wade and Pete Johnson bring a rich combination of conceptual ability, digital creative expertise, craftsmanship and design to the roles.  The increasing demands of creative leaders in recent years require this broad collective skill set, and we’re fortunate to have it readily in place.

I share this news with mixed emotions because of our genuine fondness for Pete Favat, and the many contributions he’s made. At the same time, there’s a talent evolution going on in our business, and we’re feeling quite good about the ability of our creative choices to drive this new direction for Arnold Boston.

Please join me in wishing Pete Favat the best in his new life, congratulating Wade and Pete Johnson in their new roles, and the great energy and success that can come with new leadership.

RLP”

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Collins Latest to Assume GCD Post at Grey NY


So what did I miss? Oh yeah, this. Shit. Oh well, after about a week away from the action, yours truly is back and ready to roll, so what better way to shake the rust off than, you guessed it, reporting about another Grey NY group creative director appointment. The latest to assume to said title is one Michael Collins, the self-proclaimed “creative tsar” who’s been with Grey for over a decade. By our count, Collins is the seventh creative to make GCD at Grey since the agency first adopted the title a month ago. We’re thinking they’ve taken to it. At this point, you know what to expect after the jump, folks, read on.

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Elm Out at DDB Cali After Two Months at the Helm

Well, we didn’t see this coming but sources familiar with the matter confirm that after just a summer at the helm of the creative department at DDB California, Jason Elm and the agency have “mutually agreed” to part ways. Elm joined DDB Cali (consisting of L.A. and San Francisco) as chief creative officer in early June, taking over for Lisa Bennett, who stepped down from her post but was eventually appointed as EVP/creative for DDB North America.

Prior to DDB, as you may know, Elm spent 15 years at Deutsch LA, where he last served EVP/group creative director on Diamond Foods and PlayStation. We’ve been told be sources that DDB is planning to fill the position.

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Publicis Kaplan Thaler, CSO Holden Part Ways

Sources familiar with the matter confirm that Jeremy Holden, who’s served as chief strategy officer for the East region at Publicis Kaplan Thaler for nearly two years, is leaving to start his own consultancy business in North Carolina (which he’s done prior to PKT), where he lives. During his time at PKT, Holden worked out of the Raleigh-Durham office, handling duties including brand/digital/social strategy, engagement planning, CRM and analytics for clients ranging from P&G to Citi to Nestle.

Along with Publicis Kaplan Thaler, Holden, a 20-plus year ad vet who’s also a published author, worked for decade on the account planning side at McKinney. No word on immediate plans to replace.

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MEplusYOU, CMO Wolfman Part Ways

We’ve received confirmation that Ian Wolfman, CMO/co-founder/partner of MEplusYOU, the agency formerly known as imc2, as well as its Health & Wellness unit, is leaving the agency. A spokesperson for MEPlusYou confirms that Wolfman “has left his role after 15 years with the agency. He remains a friend of the agency and a supporter of the work the agency is doing.” We were told the announce was made to staff a couple of days ago. No word yet, though, on immediate plans to replace or where Wolfman is heading to next, but along with his lengthy stint at imc2/MEplusYOU, the exec served as an advisory board member for companies like HootSuite.

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