Hasta La Creative!

To help promote the Denver Center for the Arts production of Drag Machine, a drag queen-centric production, Denver agency gyro created posters that were placed strategically over existing faucets so that the faucets appeared to be… well…just look at the posters.

Advertising Agency: Saatchi&Saatchi, Ukraine
Creative Director: Kirill Chistyakov
Art Director: Andrey Krysenkov
Copywriter: Sergey Beloshitsky

Barack Obama has achieved much in four years in office, but there is more progress yet to be made. “Our Work is Not Done” lists 500 of Obama’s accomplishments and goals. Each item corresponds to a point in a dot-to-dot image. As items are crossed off, the image of the president takes shape.

Art Director: Michael Yang
Copywriters: Chris Plehal, Kash Sree
Producer: Sasithon Pooviriyakul

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Sjef Valk

Well this billboard certainly wouldn’t have lasted long in the middle of Sandy. Thankfully, it’s far from her path in Minneapolis. Created by Baldwin& for Burt’s Bees’ Intense Hydration moisturizing cream, the 11 ‘ X 6’ billboard was covered by 1,300 $30 sticky note coupons created a “dray and flaky” look that, once removed, revealed a woman whose skin was smooth and youthful.

Check out the time lapse video of the project which was posted on the brand’s Facebook page and on YouTube.

URL: gumelection.com

The election is coming up and Americans are voting for their 45th President Of The United States. This is your chance to express your opinion by voting with your gum. Go to gumelection.com and participate by voting, sharing or bringing the Gum Election to your neighborhood.

Creative: Stefan Haverkamp, James Cooper, Hedvig Astrom

Advertising Agency: Engenhonovo Propaganda, Salvador, Brazil
Creative Director: Rodrigo Soares
Art Director: Vinny Couto
Copywriters: Hayre Borges, Rodrigo Soares
Account Executives: Nai Andrade, Bartira Pereira

Apparently, you can make art with a hockey puck. In August, San Jose SHarks Al-Star Logan Couture and his eight-year-old friend, Ryan, shot 800 hockey pucks at a garage. It took them four hours but, if stunt be true, they created art. Have a look at the video.

Logan signed the door which will be hung at Lucas Arena in his hometown.

Advertising Agency: Publicis Life Brands Resolute, London, UK
Creative Director: Shaheed Peera
Art Directors: Nick Robinson, Shaheed Peera
Illustrator: Nick Robinson
Photographer: Nick Robinson

It seems that no amount of publicized social media faux pauxs let alone general marketing faux pauxs over the past hundred years are able to prevent other brands from becoming bumbling idiots ripe for ridicule. Today’s marketing dunce cap goes to Health provider HealthNet which saw fit to use a fake tweet on a billboard (spotted in Portland, Oregon) to promote its site.

The tweet, “Affordable, fits my biz needs – smart health plan #healthnetcares,” reads as if it were written some social media buffoon with just enough pompous “guruism” to convince his clueless superiors “this will be a really cool billboard!”

The account from which this tweet emanated is a protected account with zero tweets, zero followers and a zero follower account. Whether or not HealthNet created this account or simply chose a dead account is unclear at this point. Either way, it’s a juvenile marketing move and yet another example of testimonials gone wrong.

Are there really people this stupid working in marketing?