Hasta La Creative!

Life can be cruel. Here’s a simple salve for that one time you…

This one is called “Bing Bing.”

If the ‘net’s taught us anything, it’s that people would love to canonize every last thing to wiggle out of their heads and grow legs. Online advertisers are no exception, so Eyeblaster created the Creative Zone, a site “dedicated to interactive creative advertising.”

For the Spitzer in all of us, National Lampoon debuts Whore Diamonds, a Hot or Not-type site that uses the Emperors Club “diamond” rating system to, well, rate whores. Whore Diamonds joins the Drunk University Network.

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Did you ever see “Christmas Tree” by Clay Weiner? It’s this short online film where a dude, impersonating somebody’s ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree.